Social Media: A contrast of Two Strategies to Engage your Customer
This is a contrast in social media strategies. Jeff Buckley has his style and methods and Jeff Matt is the opposite. Both great companies, both strategies work.
Jeff Buckley from My Fathers Shop in Midlothian, TX and Jeff Matt from Victory Auto Service a five-branch operation in Minneapolis. MN, share their different approach.
Each of their methods work and they both feel their ROI is worth it. Listen to find out which is your best approach.Listen and view episode notes
The Future of Our Industry Speaks Out on Tech, Technology, Millennials, DVI and Customer Service.
Scott Buckley and Steve Bullins from Buckley’s Personalized Driver Care bring a refreshing look at our industry. You’ll be happy to hear this duo speak on so many topics.
All the while you are listening, consider these guys are the shop owners of the future and will help guide and steer our industry for many years to come. We’re in good hands.Listen and view episode notes
How strong is your social media strategy?
Many service professionals wonder how valuable and important a great social media presence is to connect with their customer’s digital DNA.
Learn from early adopters Frank Leutz from Desert Car Care and Greg Buckley from Buckley’s Auto Care. These two service professional entrepreneurs are sharing their strategies and how-to concepts for creating or improving your social media presence.Listen and view episode notes
Jeff and Candace Buckley, a husband and wife team, have been providing services to their customers in Midlothian, TX for over 20 years at their service business called ‘My Fathers Shop’. This episode is all about the ‘Little Shop that Could’. Why, because the entire team at My Fathers Shop is Jeff and Candace. How…Listen and view episode notes
Greg Buckley from Buckley Auto Care in Wilmington, DE has been a previous guest and did an entrepreneur interview back in episode 19. A classic … don’t miss it. After hooking up with Greg in Detroit in summer 2015 at NACE/CARS and attended two seminars he was teaching, I knew that we needed to have…Listen and view episode notes
Greg Buckley of Buckley ‘s Auto Care says it was a thrill working alongside his dad, when he was eight years old, pumping gas. This 49 year legacy business has 5 bays, 3 techs and 2 service writers. He is a busy man being a member of ASA, an ATI Coach, a member of the…Listen and view episode notes
Niche. Finding Specialties to Create New Business Services.
A very interesting summit, a lesson for the forever student of the aftermarket. We’re talking Niche or Finding Specialties to Create New Business Services. A vibrant discussion to challenge the use of your talent and facility and to listen to your customers and find out exactly what they want and need from you.
The panel warns you to keep your eyes open. The shift is coming. Toss out those unprofitable jobs. Clean out your closet. Review your current business model. We will not survive doing what we always have done.
The panel will help you understand How to consider a specialty, product based niche vs. service based niche; but an overlying theme is to be sure the basics are being done right. You cannot add a new service if you don’t aren’t fixing your customers’ problem right the first time. Get your house in order before adding.Listen and view episode notes
Geek Talk 2.0 Part 2 – Who owns your data.
Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, and author and trainer Tracy Martin.
This is the second part of this episodic series covering important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.
We discussed ownership of car generated data, the influence of the dealer network, the explosive growth of cellular networks in cars and trucks. The fact that new generations have no brand loyalty and what are we doing as shop owners to prepare ourselves to survive and thrive if we are not embracing IT.Listen and view episode notes
Improving Your Soft Skills. How to Lead and Spread a Positive Vibe.
Soft skills are the personal attributes that go a long way in building and enabling you to interact effectively and harmoniously with other people. A soft skills inventory can be active listening, Enthusiasm, Attitude, Communication skills, Teamwork, Work ethic, Flexibility, and Courtesy, among others.
Our panel Amy Mattinat, from Autocraftsmen, Mt. Montpelier, VT, trainer, Former President of Women in Autocare, along with Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE, and Jeremy O’Neal from Freedom Automotive and CEO of AdvisorFix.
Our Academy panel dives deep into the value of soft skills for a leader and among the entire team. We talk roles and responsibilities, the value of a success coach, and the value that soft skills bring to the technician, service advisor, customer relationship.Listen and view episode notes
Geek Talk 2.0 Part 1 – Cloud-Based Systems, RansomWare and More
Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, Ollie Branche, Network Specialist and author and trainer Tracy Martin.
This episodic series will cover important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.
We also speak to ADAS and why your involvement in your state’s laws regarding autonomy and who controls the data.Listen and view episode notes
Do You Have Control of Your Business Intelligence Data?
Data is king. It is ok to share your data if you know who you are sharing it with? If and when you share your customer database with vendors; what do you want them to do with it and how should you expect them to treat it thereafter?
These topics and many more are covered in the lively and wide-ranging discussion and debate over data and what happens to your data once you sign an End Users License Agreement (EULA).
Guests include Karim Morsli, Winkler Automotive Service Center, Bill Nalu, Interstate Auto Care in Madison Heights, MI, Chris Cloutier, owner of Golden Rule Auto Care in Dallas, TX and president of Autotext.me and Greg Buckley, Buckley’s Personalized Auto Care in Wilmington, DE.Listen and view episode notes
Stay Up On Social Media. What do the Facebook Changes Mean to Your Marketing Effort?
Facebook announced sweeping changes in early 2018. Our Academy panel provides great advice on becoming 2018 ‘Social Savvy’ and improving and changing your social media strategy.
Key talking points: You are your brand, your brand is you. Build a sales funnel around the assets you own like your website and your mailing list. Put your customer out front. Use Facebook Live because video will get preference from Facebook. And among so many other great insights you need to document instead of create content.Listen and view episode notes
The 300th Episode Retrospective
For the first-time podcast host, Carm Capriotto is in the interviewee seat. Seven aftermarket professionals ask Carm questions that discover the attributes and purpose of the aftermarket’s premier podcast. He shares some very personal stories and chronicles some behind the scene moments.
You’ll learn about what makes Carm tick, how it all started and what his thoughts are for the future. He is so proud of the audio library made up of the voices of the aftermarket. The guests who trusted Carm to get their story told so that all ships rise, is the pure foundation of the value of the podcast to the industry.Listen and view episode notes
Are you viewing your client and their car as one?
There are too many disruptions in the industry that drives big reasons to hold strong relations with your customer. Understanding your customer and their vehicle as ‘one life condition’ is the foundation of this Academy discussion.
Jeremy O’Neal, Greg Buckley and Jason Malo discuss the power of moving from transactional to ‘relationship holding values’.
They say future technology will minimize the number of calls that come in the shop, therefore, you cannot see the vehicle without seeing the customer. It must be personal.
There are plenty of cars to repair, and you must maximize your staff’s training and extract their intelligence to move your business to new heights and even into other markets. They conclude that the culture of the shop creates the clients.Listen and view episode notes
Business Management and Technical Training Converge at ASA-PA Super Saturday Event.
This single day event in Warminster, PA featured a technician and business owner training track for east coast aftermarket professionals. Modeled after the TST Big Event and Vision Kansas City, you’ll get a behind the scenes feel with the Chairman and co-chairmen as they talk about the need and value of continuous training.
On top of this formative interview catch, all the names that are dropped and see the show notes to find interviews from the trainers, vendors and shop owners that have their own interview on the podcast.Listen and view episode notes