Pete McNeil discusses the changing needs of employees in the post-COVID workplace, particularly focusing on Gen Z employees. He talks about the importance of providing a positive customer experience and adapting to the preferences and attention span of Gen Z employees. He also discusses the challenges of hiring and retaining Gen Z employees, including the need for benefits, learning opportunities, and potential pay advantages.
“There isn’t a technician shortage,” Said no one ever.
Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them. Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.
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If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
How can 10 hours bridge the gap between the classroom and the workplace? Sue Dickson created an internship program called ‘Give Me 10’ that provides 10 hours at a local shop spread out over 5 days. It allows both the shop owner and student to see if the automotive industry is the right career path. This program currently serves 75 students and has collected over 458K in grants. It starts with an idea and passion for connecting students to the automotive industry.
Join Carm as he interviews students and local shop owners at Erie Community College’s Student Career Fair.
Bill Thompson, President of IMR.INC brings to the podcast a recent release of the United States household perception of the trades, focusing on the automotive career path. Find out who recommends our industry to young people as a career path, the perception of the automotive industry, and more.
Guest host and shop tour with Jon Kloosterman, Director of Operations, Westside Service, Zeeland, MI. Jon discusses his 2 year apprentice program and the importance of hiring employees that will fit into their team culture.
Did you know that 70% of change initiatives with new programs/systems will fail due to a lack of leadership commitment? I want to focus on mentor/mentee and apprenticeship programs, which are most critical to our industry’s survival. You can lose your way without processes, procedures, and accountability to mold your apprentice into your shop. Too much talk and not enough action is the breakdown. Luckily for you, my guest, Marc Brune, has a program focused on helping businesses develop entry-level technician mentoring programs with the tech shortage in mind.
Guest host and shop tour with Pat Schnaidt, Performance Tune Auto Repair, Fort Collins, CO. Find out how Pat attracts and retains his employees. He also has an apprentice with no automotive experience but an appetite to learn.
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How many schools have you visited recently? What is your relationship like with the teachers, and school counselors? Have you hosted a shadow day at your shop for students? If your answer is no to any of these questions, answer this one: what is stopping you? Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Dont miss this opportunity to get involved with your schools and community and properly represent this industry to our younger generation.
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How do we prepare for the future? In this episode listen to the insights from the perspective of a shop owner, technician, instructor, COO, and trainer. Times have changed, so how do we get the younger generation passionate about our industry and our high-tech vehicles? What does the future of ADAS and electric vehicles mean to the aftermarket?
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Guest host and a shop tour with Scott Felser, Park Ridge Auto Care, Buffalo, NY. Scott is a technician turned shop owner and has plans to renovate the front counter and waiting area. He believes strongly in giving back to his community and apprenticeship.Listen and view episode notes
You know I am passionate and committed to education. A very informative discussion to keep you up to date with high school and post-secondary education with these educators who were at VISION KC to keep up with technology.
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What better what to celebrate the 100th Episode of Aftermarket Weekly than with my family? We have a school field trip to the Ready Academy in Buffalo, NY where my son Matthew Capriotto is the School Counselor. Get an inside look at placing interns and working with local businesses. Hear from both students and teachers.
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Guest hosts and shop tour with Rich and Linda Brauer, 59 Auto Repair, Plainfield, IL. They’ve been in business 28 years and was the 2021 NAPA Shop of the Year. Rich and Linda discuss the importance of being open to new ideas and change, rather than saying “that is the way we’ve always done it.”
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For anyone who doesn’t have a working apprentice in your shop, this is your wake-up call. Roy Foster from Foster’s Automotive currently has three apprentices and you’ll get a chance to hear from all three. Two are his sons and Yes they are going through an apprentice program. What about your son or daughter. Their excitement and motivation for this industry is hard to miss.
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Guest Host and shop tour with Tom Sciortino, Total Automotive, Buffalo, NY discusses a once a month meeting with local independent automotive shops and vendors. Bonus: meet his intern Jaye Mack from the Big Picture Program.
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I recently had the privilege to connect with Karen Monaco, a teacher for a local school district and advisor for the Big Picture Program during a local independent shop owner meeting. This national program puts students at the center of their own learning through “leave to learn” internships and shadowing at local businesses. If you’re not involved with education, this is your wake-up call to get started. All it takes is a phone call. My goal is that this episode shows you the way to engage our young people in our industry.
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Embracing Students into our Skilled Trade & Used Car Update – Justin Fricke [AW 081]
Guest Host and Shop Tour with Justin Fricke, CarTime Auto Center, Dundas, MN. How do you get students involved in the automotive industry? What piques their interests? What are your first steps as a shop owner to start engaging with students and schools? Justin also discusses his tandem business with used cars.
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From Shadowing to Apprentice Graduate [RR 688]
We hear over and over again that high school students happen to stumble upon a shadowing field trip in school and realize the automotive industry has endless career opportunities for them. This happened with Bridgette Johnson, when are we going to start spreading the word to our local schools instead of sitting on the sidelines?
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Guest host, Craig Noel, Sun Automotive, Springfield, OR. 4 Locations speaks on recruiting high school students to our industry. How to engage students and teachers. Also a virtual tour of one of Craig’s locationsListen and view episode notes
Apprentice Journey – High School to Graduate [RR 675]
How did a high school student who wanted to just fill a slot in his schedule end up becoming an apprentice at Dynamic Automotive? What are the qualities a mentor needs to have for an apprenticeship program? Is it possible for a 20 something-year-old to be financially stable in a career with no college debt? This is a down-to-earth, real-life episode that will shed some light on the importance of apprenticeships in our industry. … and you know how important apprentices are to me and to our long-term survival.
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Dealer Technicians Build Shop Partnership [RR 667]
Six years ago, two technicians at a dealership decided to start their own business. Jorge and Jason dove headfirst into business together with some major learning curves during the journey.
Like so many green owners, (by green I mean new and inexperienced in running a business) they thought they had all the answers and didn’t need outside help. Sound familiar? Find out how that changed and why it was a major turning point for them. remarkableresults.biz/e667Listen and view episode notes
Technician Outlook with Jake Sorensen-Part 2 [RR 659]
We hear the perspectives of business owners all the time, but sometimes it’s important to gain the perspective of technicians as well. See things through their eyes instead and find out what retains them as employees, and how to continue to challenge them in productive ways. Listen and pick up a few ideas to implement in your team culture.
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Technician Outlook with Jake Sorensen [RR 643]
Are you having trouble finding qualified technicians? Have you ever thought about starting an apprentice program but you don’t know where to begin?
In this episode, Jake Sorensen breaks down all the classic questions and concerns that arise with apprentice programs. It’s time to stop complaining about a technician shortage, and start becoming the solution. Are you willing to invest in your employees and your business? If so, keep listening. This episode can change your trajectory for the future of your business.
You can find the key talking points for this episode and every episode released on my website remarkableresults.bizListen and view episode notes