Personalized Customer Service and Marketing Strategies [AW 160]

If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.

But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.

So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
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Will You Give 10 Hours to an Auto Tech Student? [RR 823]

How can 10 hours bridge the gap between the classroom and the workplace? Sue Dickson created an internship program called ‘Give Me 10’ that provides 10 hours at a local shop spread out over 5 days. It allows both the shop owner and student to see if the automotive industry is the right career path. This program currently serves 75 students and has collected over 458K in grants. It starts with an idea and passion for connecting students to the automotive industry. 
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Building a Reliable Mentor/Mentee Program – Marc Brune [RR 780]

Did you know that 70% of change initiatives with new programs/systems will fail due to a lack of leadership commitment?  I want to focus on mentor/mentee and apprenticeship programs, which are most critical to our industry’s survival.  You can lose your way without processes, procedures, and accountability to mold your apprentice into your shop. Too much talk and not enough action is the breakdown.  Luckily for you, my guest, Marc Brune, has a program focused on helping businesses develop entry-level technician mentoring programs with the tech shortage in mind. 
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Be Proud of Your Culture [AW 117]

Guest host and shop tour with Pat Schnaidt, Performance Tune Auto Repair, Fort Collins, CO. Find out how Pat attracts and retains his employees. He also has an apprentice with no automotive experience but an appetite to learn.

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How To Build Relationships with Students and Schools [RR 760]

How many schools have you visited recently? What is your relationship like with the teachers, and school counselors? Have you hosted a shadow day at your shop for students? If your answer is no to any of these questions, answer this one: what is stopping you? Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Dont miss this opportunity to get involved with your schools and community and properly represent this industry to our younger generation.

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Prepare for the Future [THA 277]

How do we prepare for the future? In this episode listen to the insights from the perspective of a shop owner, technician, instructor, COO, and trainer. Times have changed, so how do we get the younger generation passionate about our industry and our high-tech vehicles? What does the future of ADAS and electric vehicles mean to the aftermarket? 

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Celebrating Educators [RR 736]

You know I am passionate and committed to education. A very informative discussion to keep you up to date with high school and post-secondary education with these educators who were at VISION KC to keep up with technology.

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Out with the Old, in with the New [AW 095]

Guest hosts and shop tour with Rich and Linda Brauer, 59 Auto Repair, Plainfield, IL. They’ve been in business 28 years and was the 2021 NAPA Shop of the Year. Rich and Linda discuss the importance of being open to new ideas and change, rather than saying “that is the way we’ve always done it.” 

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1 Shop, 3 Apprentices [RR 723]

For anyone who doesn’t have a working apprentice in your shop, this is your wake-up call. Roy Foster from Foster’s Automotive currently has three apprentices and you’ll get a chance to hear from all three. Two are his sons and Yes they are going through an apprentice program. What about your son or daughter. Their excitement and motivation for this industry is hard to miss.

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The Big Picture Program [RR 715]

I recently had the privilege to connect with Karen Monaco, a teacher for a local school district and advisor for the Big Picture Program during a local independent shop owner meeting. This national program puts students at the center of their own learning through “leave to learn” internships and shadowing at local businesses. If you’re not involved with education, this is your wake-up call to get started. All it takes is a phone call. My goal is that this episode shows you the way to engage our young people in our industry.

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Embracing Students into our Skilled Trade & Used Car Update – Justin Fricke [AW 081]

Embracing Students into our Skilled Trade & Used Car Update – Justin Fricke [AW 081]

Guest Host and Shop Tour with Justin Fricke, CarTime Auto Center, Dundas, MN. How do you get students involved in the automotive industry? What piques their interests? What are your first steps as a shop owner to start engaging with students and schools? Justin also discusses his tandem business with used cars.

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From Shadowing to Apprentice Graduate – Bridgette Johnson [RR 688]

From Shadowing to Apprentice Graduate [RR 688]

We hear over and over again that high school students happen to stumble upon a shadowing field trip in school and realize the automotive industry has endless career opportunities for them. This happened with Bridgette Johnson, when are we going to start spreading the word to our local schools instead of sitting on the sidelines?

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Apprentice Journey – High School to Graduate [RR 675]

Apprentice Journey – High School to Graduate [RR 675]

How did a high school student who wanted to just fill a slot in his schedule end up becoming an apprentice at Dynamic Automotive? What are the qualities a mentor needs to have for an apprenticeship program? Is it possible for a 20 something-year-old to be financially stable in a career with no college debt? This is a down-to-earth, real-life episode that will shed some light on the importance of apprenticeships in our industry. … and you know how important apprentices are to me and to our long-term survival.

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Dealer Technicians Build Shop Partnership [RR 667]

Dealer Technicians Build Shop Partnership [RR 667]

Six years ago, two technicians at a dealership decided to start their own business. Jorge and Jason dove headfirst into business together with some major learning curves during the journey.

Like so many green owners, (by green I mean new and inexperienced in running a business) they thought they had all the answers and didn’t need outside help. Sound familiar? Find out how that changed and why it was a major turning point for them. remarkableresults.biz/e667

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Technician Outlook with Jake Sorensen-Part 2 [RR 659]

Technician Outlook with Jake Sorensen-Part 2 [RR 659]

We hear the perspectives of business owners all the time, but sometimes it’s important to gain the perspective of technicians as well. See things through their eyes instead and find out what retains them as employees, and how to continue to challenge them in productive ways. Listen and pick up a few ideas to implement in your team culture.

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Technician Outlook with Jake Sorensen- Part 1 [RR 643]

Technician Outlook with Jake Sorensen [RR 643]

Are you having trouble finding qualified technicians? Have you ever thought about starting an apprentice program but you don’t know where to begin?

In this episode, Jake Sorensen breaks down all the classic questions and concerns that arise with apprentice programs. It’s time to stop complaining about a technician shortage, and start becoming the solution. Are you willing to invest in your employees and your business? If so, keep listening. This episode can change your trajectory for the future of your business.

You can find the key talking points for this episode and every episode released on my website remarkableresults.biz

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Have You Started Your Apprentice Program? [THA 216]

Have You Started Your Apprentice Program? [THA 216]

How many times have you heard “there is a technician shortage problem.” Is there really a technician shortage or is the real problem that there is a shortage of qualified technicians?

In this episode, we discuss the entire apprenticeship journey through the eyes of Jason Molinar. Find out how Jason literally switched gears as a pharmacy technician to becoming McNeil’s Auto Care’s most recent apprentice graduate.

As a business owner, the solution to staffing issues and shortages is…you. Now’s the time to build an apprentice program and “grow your own” technician. Jason’s story is powerful and should motivate you to start. A must listen to help ensure your business continues into the future.

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How to Implement Your Own Apprentice Program [RR 605]

How to Implement Your Own Apprentice Program [RR 605]

I want you to invest in this episode, beginning to end. It is one of the most important topics we can discuss today. You’ve heard me say that apprenticing will be an essential strategy to fill the technician ranks. We need to collectively engage a reliable apprentice program at every professional shop in North America.

This is an episode where there is a lot of ‘HOW TO’ discussed. With me is Mike Davidson, shop owner and creator of an apprentice program that has been put through all the rogers. Mike is president of Industry Essentials. Also speaking is. Pete McNeil and Jake Sorenson from McNeils in Sandy, Utah who created their own apprentice program, and it was picked up by NAPA nationally.

This episode will help you get started. There is a lot in here to understand and learn. Yes, we need to do this, but there is no super easy button that makes it happen. I challenge you to commit to an apprentice program and engage a willing ‘student’ who wants to become a journeyman technician.

The show notes page contains a link to the PowerPoint slides and links to important sites to help you start. You can find our guest’s other episodes and the key talking points for this episode at remarkablersults.biz/e605

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