Remodel 1 Year Later: See the Transition, See the Difference [AW 168]
Carm Capriotto visits Scott Felser’s shop to showcase the renovations he made since the last visit. They discuss various changes, including adding a door to the parts room, implementing a four-day workweek, and upgrading facilities like a coffee bar and bathroom. They also highlight the overall design and decorations, with input from Scott’s wife, new security cameras, new phone system, the positive customer feedback, and Scott’s involvement in the “Brakes for Breasts” campaign.
remarkableresults.biz/aw168
The Noble Mechanic: Before and After Transformation and Rebranding [AW 166]
In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people.
remarkableresults.biz/aw166
How Can Professionalism Improve the Automotive Industry? [AW 161]
Mac Akram, the owner of Mack’s Complete Auto Repair in Chandler, Arizona, discusses the importance of professionalism in the automotive industry, including keeping the shop clean and organized and using digital vehicle inspections to provide better service. Mac believes that raising the standards of the industry is crucial to gaining the trust of customers. Mac also encourages shop owners to invest in training for their technicians.
remarkableresults.biz/aw161
Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
remarkableresults.biz/aw160
The Importance of Self-Reflection and Self-Improvement in Business [AW 158]
John Ferguson, the owner of Domestic Diesel and Auto Service, shares his experience as a former dealer technician for Ford and how he started his own business. He talks about the challenges of finding the right team to support him and how he sought the help of industry experts to become a better leader and marketer. The episode also includes a video tour of John’s shop, where he specializes in Ford and GM diesel vehicles.
remarkableresults.biz/aw158
Navigating Family Dynamics in Business Ownership [AW 157]
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida’s second location.
remarkableresults.biz/aw157
Creating Simple YouTube Videos Under 60 Seconds – Niko Sougias [AW 139]
Student Career Fair [AW 138]
The Best Part of a Student’s Day: Interning at Local Shop [AW 137]
Second Location: “Lower Slower Delaware” [AW 136]
Wife Encouraged Husband To Open His Own Shop [AW 135]
Guest hosts and shop tour with Bob and May Patterson, Bob’s Automotive, Panama City Beach, FL. With encouragement from his wife May, Bob opened his own shop 8 years ago. Hiring technicians has been a challenge; find out why they patiently wait for the right fit for their shop culture.
remarkableresults.biz/aw135
Fleets: Our Next Frontier- Lee and Kelli Weatherby [AW 132]
The Internet Is Educating Your Customers…Shouldn’t You? – Keith Benline [AW 131]
Demeny Pollitt Lists Her Labor Rates and Menu Prices On Website [AW 130]
“I Did Not Know!” – In the Bays with Tracy Capriotto [AW 129]
We are back at Tom Sciortino’s Total Automotive for a special Field Trip! Tracy learns how to change the oil on her car for the first time, from the guidance of automotive intern, Jay Mack. Join Tracy Capriotto as she accelerates her learning curve within the automotive industry.
remarkableresults.biz/aw129