Carm Capriotto visits Scott Felser’s shop to showcase the renovations he made since the last visit. They discuss various changes, including adding a door to the parts room, implementing a four-day workweek, and upgrading facilities like a coffee bar and bathroom. They also highlight the overall design and decorations, with input from Scott’s wife, new security cameras, new phone system, the positive customer feedback, and Scott’s involvement in the “Brakes for Breasts” campaign.
In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people.
Mac Akram, the owner of Mack’s Complete Auto Repair in Chandler, Arizona, discusses the importance of professionalism in the automotive industry, including keeping the shop clean and organized and using digital vehicle inspections to provide better service. Mac believes that raising the standards of the industry is crucial to gaining the trust of customers. Mac also encourages shop owners to invest in training for their technicians.
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
John Ferguson, the owner of Domestic Diesel and Auto Service, shares his experience as a former dealer technician for Ford and how he started his own business. He talks about the challenges of finding the right team to support him and how he sought the help of industry experts to become a better leader and marketer. The episode also includes a video tour of John’s shop, where he specializes in Ford and GM diesel vehicles.
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida’s second location.
Guest host and shop tour with Niko Sougias, Charlie’s Foreign Car, Encinitas, CA. Niko says customers want explanations with their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it.
Join Carm as he interviews students and local shop owners at Erie Community College’s Student Career Fair.
Guest host and shop tour with Dan Hensel and Rachael Barraclough, Amton Auto & Truck, Tonawanda, NY. They have two shop mascots and an intern who loves working with his hands.
Guest host and shop tour with Greg Buckley, Buckley’s Auto Care, 2 locations, Delaware. Tour Greg’s second location (including the Penthouse) and find out why he calls it “Lower Slower Delaware.”
Guest hosts and shop tour with Bob and May Patterson, Bob’s Automotive, Panama City Beach, FL. With encouragement from his wife May, Bob opened his own shop 8 years ago. Hiring technicians has been a challenge; find out why they patiently wait for the right fit for their shop culture.
Guest host and shop tour with Lee and Kelli Weatherby, Accurate Automotive, Mesa, AZ. Find out how they are expanding their fleet business.
Guest host and shop tour with Keith Benline, A+ Autocare, Poway, CA. The internet is educating your customer faster than ever. How are you educating your customers?
Guest Host and Shop Tour with Demeny Pollitt, Girlington Garage, South Burlington, VT. Demeny believes in a transparent business and lists her labor rates and menu prices on her website.
We are back at Tom Sciortino’s Total Automotive for a special Field Trip! Tracy learns how to change the oil on her car for the first time, from the guidance of automotive intern, Jay Mack. Join Tracy Capriotto as she accelerates her learning curve within the automotive industry.
Guest Host and Shop Tour with Marc Pons, Chapel Hill Tire, 10 locations, Chapel Hill, NC. Carm joins Marc and visits 2 of his shops while we were in North Carolina for the ASTE 2022 Show. Learn about leadership, branding and empowering your team.
Guest Host and Shop Tour with Tara and Dan Topel, Topel’s Service Center, Lake Mills, WI. Tara and Dan had a dream 15 years ago to completely rebuild their 2nd generation family shop.
Guest Host and Shop Tour with Harry Whyte, 1st Class Automotive, Raleigh, NC. Join Harry and Carm as we toured his shop and learned the benefits of Shop-Ware while we were in Raleigh, NC for the ASTE Show.
Guest Host and Shop Tour with Todd Cole, TC Auto Service, Corpus Christi, TX. Four years ago Todd left his medical sales job and became the new owner of TC Auto Service.
Guest Host and Shop Tour with Jorge Gilligan, Revolution Motor Works, Finksburg, MD.
Guest Host and Shop Tour with Bob Noriega, AutoWorks of Tampa, Tampa, FL.
Guest host and shop tour at Andy Bizub’s new second location in Northbook, IL.Listen and view episode notes
Guest host and shop tour with Seth Thorson, Eurotech Auto Service, 4 locations in Minnesota. Find out how Seth purchased, renovated, and opened his newest location in 6 months.Listen and view episode notes
Guest host and shop tour with Pat Schnaidt, Performance Tune Auto Repair, Fort Collins, CO. Find out how Pat attracts and retains his employees. He also has an apprentice with no automotive experience but an appetite to learn.
remarkableresults.biz/aw117Listen and view episode notes
Guest host and shop tour with Jeff and Shari Pheasant, A Master Mechanic, Reno, NV. Find out how a media story on converter theft led to Jeff collaborating with the local sheriff’s department.Listen and view episode notes