Skip to content

Search results for: Cecil Bullard

THA 101: Ghosting – Minimizing New Hire No Shows

Ghosting: Minimizing New Hire No Shows.

When ghosting happens, you are always wondering what you did wrong. For many, you are always improving your HR recruitment processes. We talk red carpet, culture, branding, and clear and tight communication. I guarantee you’ll be overwhelmed with the discussion.

The panel: Jonathan Ortiz from Foreign Affairs Auto, West Palm Beach, FL, Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario and Peter Foreman from Integra Tire, Langley, BC

Listen and view episode notes

RR 388: Re-Inventing You! A Personal Story Of Prolific Change.

Re-Inventing You! A Personal Story Of Prolific Change.

Carlo Sabucco from Sils Complete Auto Care Centre, a successful 8 bay shop on the east side of Oakville, Ontario.

This is episode offers some in your face and blunt stores about failure, adversity and managing your ego to get to the next level. You cannot be successful in the changing aftermarket if you do not have the CEO mindset. Your thought process should match the level that you want to be at. There is no downshifting gears when you are climbing a mountain.

Carlo offers one of the most transparent interviews I’ve ever done on the podcast. He shares his romance of selling his business and then he said no. That experience rejuvenated him and allowed him to re-invent his mission and vision about his business and the industry.

One of Carlo’s personal disrupters in his business in 2019 is to take his entire staff to Vision KC. He knows that the future will be shaped by what we do today. Too many shop owners ask for help but never implement. He says they’ll be left behind.

Listen and view episode notes

THA 084: Buying Technician Tools: Create Your Program!

Buying Technician Tools: Create Your Program

We are talking ‘Buying Technicians Tools; The How’ and with me is Keith Williamson, owner of Williamson’s Repair and Tire in Bondurant, IA, Andy Bizub Shop Owner of Porsche Specialist Midwest Performance Cars LLC, and Seth Thorson, Shop Owner, Eurotech, New Brighton, MN, a Euro Specialist and owner of the BMW tech support company LMV Bavarian.

Among the discussion; Is making employees supply tools an outdated tradition? Is buying technicians tools a recruiting and retention tool for your business?

The team says owners don’t want to see their techs in debt and you’ll hear ideas and solutions to create your own program to transition into supporting tools as a benefit and retention tool.

Listen and view episode notes

THA 078: Low Hanging Financial Fruit That Will Increase Your Profits

Low Hanging Financial Fruit That Will Improve Your Profits

The cost of doing business rises each year. Net profits that are necessary to move your business forward are challenged each day.

Our panel talks about the value of inspections on your sales, association membership, and billing for all parts and fluids used on a repair. We get into some cost savings ideas and using the power of a company credit card to help with training costs.

Listen and view episode notes

RR 341: Mark Bergasse, Carlo Sabucco, Glenn Colling, Todd Sarson. Friends First-Competitors Second.

Friends To The Rescue.

Mark Bergasse from Marks Auto Service in Oakville, ON, had a life-changing medical condition. A heart attack that precipitated a quadruple bypass. His wife Sandy called their friends Glenn Colling of Eastside Auto Service, Todd Sarson of Stop N Go Automotive, and Carlo Sabucco of Sils Complete Auto Care Centre. They share their story of support to Mark and Sandy.

This story is about friendship, caring and the power of humanity. Are you prepared for a possible business or life-changing moment? Is your network in place? Are your friends or competitors ready to step up. Mark, Todd, Carlo and Glenn share the backstory on the value of friendship first, competitor second.

Listen and view episode notes

RR 340: Seth Thorson Creates $25,000 Scholarship Endowment

Ready To Create Your Own Scholarship Endowment for Automotive Tech Students?

Seth Thorson from Eurotech Auto Service, New Brighton, MN, has specialized in the service of European automobiles since 1999.
Seth made a bold move this year and created a $25,000 endowment scholarship to Century College. The Thorson Automotive Scholarship which is sponsored by Eurotech is an eye opener for the entire industry.

Seth points out that parents and students need to view an automotive career as a valuable and viable career opportunity. We need to reach out to help students afford college through scholarship programs.

Recruiting into our automotive tech colleges starts with talking to school boards, meeting with school superintendents, joining advisory boards and creating endowments.

Listen and view episode notes

RR 302: Lisa and Kevin Eckler

Never Too Late to Get a Business Coach to Help Put the Business on the Right Path.

This interview is for anyone who started a business and took time to discover that their talent as a top technician didn’t help when it came to run a business. Lisa and Kevin Eckler from Foreign Car Specialists in Poughkeepsie, NY bring you a very raw and transparent story of their business evolution.

Kevin shared his story so that you will benefit. His business acumen wasn’t as good as his talent as a technician. He gives great advice to anyone who is struggling to make money.

Lisa is new to the business and they married four years ago. They took their blended family and business struggles head-on. Their story is fit for the ages and I know many can relate to the challenges they’ve overcome. 

Listen and view episode notes

RR 280: Eric Svedberg and Rex Cate from Automotive Specialists

Shop Owner Shares His ‘Grow Your Own’ Technician Training Program

Eric Svedberg from Automotive Specialists in Virginia Beach, VA is in the AAPEX 17 studio with his millennial technician Rex Cate. The conversation gets deep into the recruitment of Rex (he worked at Panara), his training program, his annual review, and how Eric is integrating Rex into his business.

Now four years into the training program there are no regrets on either side. Rex says that there are many millennials like him out there looking for a chance.

Listen and view episode notes

THA 037: Multiple Labor Rates & Matrix Parts Margins in your SMS

Multiple Labor Rates Can Make A Shop Competitive Depending On Jobs. It Is Easy To Set Up Parts Matrixes On Your SMS.

A big fear in our industry is we fear someone questioning our price. We need to be proud of why and what we do. We must understand the value we do for our customer.

Understanding how parts matrix’s work in your SMS and understanding the strategy behind it will improve your parts margins overnight. Also, parts pricing transparency in the industry may change parts margins in the future.

Become the CEO of your company and you’ll start to see the differences in your sales, costs and profits when you pay attention to what the CEO must do for the company.

Listen and view episode notes

RR 266: Patrick McHugh from Bimmer Rescue, Richmond, VA

Customer Avatar, Art Shows, Student Automotive STEM Classes are just a small part of this Unique Specialty Shop.

Patrick McHugh from Bimmer Rescue in Richmond, VA took a few twists and turns in his career before starting Bimmer Rescue. Patrick shares the unlikely evolution from jet pilot to shop owner.

He is a strong marketer and big thinker. From the days of working on the neighbor’s toasters to tinkering with a 1985 BMW Patrick’s path to service professional was paved with his love of how things worked.

Listen and view episode notes

THA 006: Managing a Negative On-Line Review

These industry colleagues agree to never ignore and learn from a bad review.

Bad reviews do happen and these are great learning moments for the entire company. Every segment of the company is under scrutiny with a bad review. From business culture, your customer service commitment, your processes, procedures and systems.

It is also important to be sure you are doing business with your ideal customer. Not every customer was meant to do business with you. Create your ‘avatar’ customer and stick to it.

Listen and view episode notes

RR 187: Parker Davis – BMW Specialist – Owner Broad Stroke Associates

A strong Dealer Alternative Strategy for this BMW/MINI Service Professional

Parker Davis, President of Broad Stroke Associates has been a BMW specialist for the last ten years. He been in the industry for eighteen years and started Broad Stroke to offer his customers a strong dealer alternative.

Parker shares his strategy in customer service, training, and the ARO results of implementing his digital vehicle inspection program. Parker sees more specialization in the industry with more shops working on specific platforms. He explains how shops will evolve to be specialists.

Listen and view episode notes

RR 175: Brian Jesko – Shop owner doesn’t have customers, but friends for life.

Shop owner doesn’t have customers, but friends for life.

Brian Jesko from Trinity Auto Haus in Waco, TX started turning wrenches 25 years ago, and always knew he would own a shop; his dream was realized in 2011. In 2016 he purchased the building he rented.

With a realization that if you want to be successful you need to surround yourself with successful people, Brian believes to stand out in the world of business you must treat every customer as the next most important customer.

Listen and view episode notes

RR 173: Nick Modesti from Modesti’s Car Care Center

A true family culture ingrained with their customers.

Nick Modesti from Modesti’s Car Care Center in Culver City, CA is second generation nurturer. Nick has carried the tradition of his dad and mom to their team members and customers. Everyone feels the family culture which is never compromised.

Interview covers their goal to maintain 100% satisfaction with our clients, implementation of a DVI program, why having a business coach is one of his best decisions, how he bonuses his team for achieving training goals, and their peace of mind warranty program among others.

Listen and view episode notes
Scroll To Top