Posts by Carm Capriotto, AAP
Perfect Customer. Shaping YOUR Avatar.
Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks in your door? Shop owner Gene Morrill from Certified Automotive in Glendora, CA, a Motor Age top shop winner 5 out of the last 7 years, makes this a critical part of his strategy. You must…
RR 005: Clint Dudley from Shade Tree Auto
Clint Dudley from Shade Tree Auto in Grimes, IA is a disciplined goal setter. That could account for an extremely prestigious recognition he received from the US Chamber of Commerce; being recognized as the only small business in Iowa to receive the Blue Ribbon Small Business Award for 2015. Listen as Clint talks about the impact of this recognition on his business. He started his business in much the same way other successful service professionals have. And find out what he believes is the #1 thing that makes a shop great. There are many great take-a-ways from the interview … like what he does for APEX/SEMA for his team. He shares an incredible AH HA moment and says you got to be a NERD to meet the technology challenges today and tomorrow.
RR 004: Dynamic Automotive Part 3
This week is Part #3 (episode 4) the final part with the partnership team from Dynamic Automotive, Jose Bueso, Lee Forman and Dwayne Myers. This MSO group was selected top 10 automotive shop in 2014 from Motor Age. They are extremely involved in their communities and are giving back to the industry by being involved…
RR 003: Dynamic Automotive Part 2
This is part #2 (episode 3) with the partnership team from Dynamic Automotive, Jose Bueso, Lee Forman and Dwayne Myers. This MSO group was selected top 10 automotive shop in 2014 from Motor Age. They are extremely involved in their communities and are giving back to the industry by being involved with the Auto Care Association…
RR 002: Dynamic Automotive Part 1
Jose Bueso, Lee Forman and Dwayne Myers make up the partnership team from Dynamic Automotive. These three successful leaders credit their success to a customer centered culture. Learn how their customer focus has made such a huge success in their business and how being involved in their communities is a secret sauce to their success.…
RR 001: Dave Striegel from Elizabeth Auto Care
Dave Striegel has been an entrepreneur since owning his own gas station, back in the day (Do you remember the brand BORON?). Dave shared many great stories on what he feels contributed to his success from his work with Motor Age on the next evolution of marketing and his ‘super clients’ that are a result…
RR 000: Overview & Purpose of Remarkable Results Podcast
Everything you wanted to know about the Remarkable Results Podcast. Listen as your host Carm Capriotto interviews today’s most successful and inspiring automotive aftermarket professionals. Eavesdrop as our guest’s talk about their pathway to remarkable results and get inspired by their wisdom, challenges, flashes of brilliance and passion for what they love to do. Carm’s…
Starbucks: A Lesson In Value
David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll Fantasy Camp and how a rock promoter and sports agent got started and grew a very successful business; a fun read. There are some great stories in this book about leadership, patience, preparation and persistence. One…