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 Get a Little Braggadocious!

By Carm Capriotto, AAP | May 12, 2025

Here is an excellent suggestion for enhancing your “About Us” page on your website. You should showcase your specialist’s short bio, their credentials, and commitment to continuing education. I know there is an argument for and against this, but let me present my argument in favor of it. It can…

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Only Real Maple Syrup on My Pancakes

By Carm Capriotto, AAP | 03/23/2021

I will not order pancakes at a restaurant that doesn’t serve real maple syrup. I always wanted to understand…

Shop Fire – Protect Yourself

By Carm Capriotto, AAP | 03/14/2021

Sometimes I do, and sometimes I don’t comment in my blog about an episode recently released. I’ve got no…

Rant From a Listener

By Carm Capriotto, AAP | 02/21/2021

I get emails and messages regarding the awesomeness of the work we do in building a learning library of…

Beyond the Awards. The Story Behind the Story.

By Carm Capriotto, AAP | 02/07/2021

Early in 2021, I interviewed the recipients of the first annual AAPEX 2020 Awards; Shop Owner of the Year,…

Have You Felt the Impact?

By Carm Capriotto, AAP | 02/02/2021

Have you walked one of your regional malls lately? I recently spent time at our one big regional 1.6…

Knee Hurt?

By Carm Capriotto, AAP | 01/22/2021

Feet ache? Can’t see well? Back hurt? Does your knee hurt? You may need a specialist in each of…

Charging What You Are Worth

By Carm Capriotto, AAP | 01/16/2021

Of late there has been a lot of dialogue around my circles about being paid for the value you…

When We Teach

By Carm Capriotto, AAP | 01/04/2021

Have you learned and experienced the powerful adage ‘When We Teach We Learn’. Ask any trainer if it is…

Inspired by the Beatles

By Carm Capriotto, AAP | 12/19/2020

This past weekend, Sirius XM played the top 100 Beatles songs, voted by their listener. During a busy weekend,…

Follow the Yellow Brick Road

By Carm Capriotto, AAP | 11/23/2020

Flipping through channels, there it was, the beloved ‘Wizard of Oz’. I just can’t help but stop and get…

How Can You Help the Next Generation of Shop Owners

By Carm Capriotto, AAP | 09/15/2020

If you had known then what you know now, would you have opened your own shop? Every day new…

Are You Meeting Your Customer Expectations?

By Carm Capriotto, AAP | 09/08/2020

Customers want a great experience. They have preconceived expectations on how their experience with you is going to happen.…

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