The Greatest Shift in Automotive Careers: Embracing Education and Technology [RR 991]
Tony Molla shares the need for advanced technical skills in today’s automotive careers. The discussion underscores the importance of engaging parents and students, reshaping perceptions of automotive careers, and encouraging industry professionals to actively participate in local educational initiatives to inspire the next generation.
remarkableresults.biz/e992
ASE Subject Matter Experts [THA 376]
Dive into the intricate process behind the Automotive Service Excellence (ASE) certification exams. Sharing personal experiences as SMEs for the ASE exams, the panelists discussed the challenges and learning opportunities involved in the process.
remarkableresults.biz/a376
From Shop Owner to Trainer [RR 934]
Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Pam Oakes discusses life after selling her shop and the transition into training. She also focuses on the role of 609 certification, EPA regulations and the importance of continuous learning and education. As professionals, we must adapt, learn, and embrace changes to ensure we’re not left behind.
remarkableresults.biz/e934
Overcoming the Challenges of Apprenticeship Programs [RR 891]
Jake Sorensen shares his experiences with running an apprentice program at McNeil’s Auto Care. Initially, they were able to find suitable applicants easily, but as time went on, they faced challenges in finding the right candidates. Jake also talked about the practical skills gap he has observed in the younger generation. He shared an anecdote about an apprentice who had never drilled a hole in a wall or hung anything before. Despite this knowledge gap, Jake believes that with the right attitude and willingness to learn, the right apprentices can become great technicians in the future.
remarkableresults.biz/e891
New Age Employees Require A New Way of Thinking [AW 176]
Pete McNeil discusses the changing needs of employees in the post-COVID workplace, particularly focusing on Gen Z employees. He talks about the importance of providing a positive customer experience and adapting to the preferences and attention span of Gen Z employees. He also discusses the challenges of hiring and retaining Gen Z employees, including the need for benefits, learning opportunities, and potential pay advantages.
remarkableresults.biz/aw176
Navigating the Electrified Road: Understanding the Need for EV Certification [RR 877]
Corey Glassman, an EV consultant with Automotive Service Excellence (ASE), brings his wealth of experience and knowledge about Electric Vehicles (EVs), shedding light on the importance of EV certification and electrical safety. Corey discusses the power of certification, the levels of EV certification, electrical safety training and the importance of respecting the potential risks associated with working on EVs.
remarkableresults.biz/e877
My Technicians Won’t Go To Training: Why Not? [RR 875]
Our panel from NAPA AutoTech Training, discuss key insights regarding the pivotal role of continuous training in the automotive aftermarket industry. What are the challenges of learning technical material after a demanding workday and is there the need for tailored training sessions that consider the environment and attention span of technicians? The NAPA Apprentice Program was highlighted for its self-paced approach, allowing apprentices to earn multiple ASE certifications in a span of two years. Beyond training, the panel stressed the significance of investing in technicians and the consensus emerged that prioritizing attitude and work ethic in technician hiring, rather than just skill sets, equals a successful workforce.
remarkableresults.biz/e875
Revolutionizing ASE Certifications: Remote Testing with ProProctor [RR 873]
Trish Serratore, who is retiring after 35 years with the Automotive Service Excellence (ASE) organization, discusses new testing and certification for electric vehicles, instructor training, and the process of remote testing with ProProctor. Trish explains the safety standards for EV technicians and the convenience of taking tests from home. As we bid farewell to Trish, we also look forward to the exciting developments in the pipeline!
remarkableresults.biz/e873
Embracing Change: Navigating the Electrification Revolution [AW 165]
Dave Hobbs discusses the challenges and changes brought about by electrification in the automotive industry. Dave shares his experience with hub bearing failures, the importance of proper charging cables for electric vehicles and the maintenance requirements of EVs. He also discusses the recently launched ASE Safety Certification and the importance of safety in the industry. It’s an exciting time, and by embracing change and staying curious, technicians can ensure their success in this evolving landscape.
remarkableresults.biz/aw165
Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
remarkableresults.biz/aw160
21 Tips: How to Gain an Edge Part 4 [THA 328]
Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry.
remarkableresults.biz/a328
Unlocking Technician Earning Potential [RR 842]
Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry’s perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities.
remarkableresults.biz/e842
Uncovering the Unconscious Incompetent – Chris Chesney [RR 814]
Recorded Live at the 2022 Transformers Summit with Chris Chesney, Training and Organizational Development at Repairify. Chris takes the common phrase, “I don’t know what I don’t know,” and flips it to “I don’t know THAT I don’t know.” With today’s technology expanding the way it is, there is too much information to memorize and know every piece of knowledge when it comes to car repair. How can we change the way technicians learn? How can we prove their understanding besides a certificate or course completion?
remarkableresults.biz/e814
ASE Board Chairman Brad Pellman [RR 718]
ASE has made a commitment to its certifications and continues to push forward with its own app to make recertifications a learning opportunity. Not only do certifications benefit the technician and business owner, but it is also a tool to educate customers. It’s time to promote your business and employees and show your professionalism in the industry as ASE celebrates its 50th year.
remarkableresults.biz/e718
Listen and view episode notesASE ADAS Certification and Other Important News [RR 707]
ASE ADAS Certification and Other Important News [RR 707]
If you’re not actively involved in ASE certifications or the ASE education foundation, you are missing a huge opportunity. There are so many resources at your fingertips to improve your business, get involved in education, become certified, or stay certified with ASE. Stop making excuses in this new year, become proactive and start taking action.
remarkableresults.biz/e707
Listen and view episode notesASE Service Professionals Month – Trish Serratore [Bonus 09]
I’m with Sr. VP of Communications at ASE, Trish Serratore and we discuss some why and how to jump on board with Service Professionals Month. This is a very short listen and we toss up some ideas on how to build momentum inside your community, but more important to thank your people who have invested in their ASE Certifications. There is still time to embrace and support ASE Service Professionals Month.
Listen and view episode notesASE Educational Foundation [RR 630]
ASE Educational Foundation [RR 630]
Many of us support education at the high school and college level giving of our time, guidance, and advice to advisory boards. If you are not I highly recommend getting involved. There are not enough independent voices on advisory boards. This is an important show where you will learn the role of the ASE Education Foundation in our schools and who is the biggest poachers of technician talent.
Find the key talking points for this episode at remarkableresults.biz/e630
Listen and view episode notesHave You Started Your Apprentice Program? [THA 216]
Have You Started Your Apprentice Program? [THA 216]
How many times have you heard “there is a technician shortage problem.” Is there really a technician shortage or is the real problem that there is a shortage of qualified technicians?
In this episode, we discuss the entire apprenticeship journey through the eyes of Jason Molinar. Find out how Jason literally switched gears as a pharmacy technician to becoming McNeil’s Auto Care’s most recent apprentice graduate.
As a business owner, the solution to staffing issues and shortages is…you. Now’s the time to build an apprentice program and “grow your own” technician. Jason’s story is powerful and should motivate you to start. A must listen to help ensure your business continues into the future.
Listen and view episode notesRethinking Your ASE Certification [THA 215]
Rethinking Your ASE Certification [THA 215]
Did you know you need a license to cut hair but you don’t need a license or certifications to change brakes on a vehicle? And why do industry owners and technicians not value ASE certifications? That is the question of the day.
Joining me on this lively discussion on ASE is Trish Serratore, Sr. VP Communication, ASE, Mark Murphy, Lead Technician, Dynamic Automotive and technician and mentor Bryan Stafford from Parkway Automotive in Little Rock, AR
A great way to attract and keep customers is by letting them know YOU have certified technicians working on their vehicles. It is also a strong part of your value proposition. Now think about this …… If you value your ‘career’ in our industry wouldn’t ASE Certification be at the top of your list?
Don’t let the fear of failure keep you from taking the tests, there are practice tests and plenty of support located on the ase.com website to guide you along the way including the new recertification app.
Listen and view episode notesASE Update: Approaching 50 Years of Certification Excellence [RR 619]
ASE Update: Approaching 50 Years of Certification Excellence [RR 619]
As a listener, I know how much you care about ASE and the value it brings to your people, your quality, and your commitment to excellence.
Did you know that ASE will be 50 years old next year? I’ve done episodes on ASE yet it is time to get an important update from ASE Sr. Vice President Communications, Trish Serratore.
She will cover what is happening with ASE now and into the future. We talk ADAS, the ASE renewal app, and the future related to remote proctoring and recertification tests at home.
The key talking points reside at remarkablersults.biz/e619.
Listen and view episode notesAfrica’s First Technician Holding Three ASE Master Technician Certificates and L1, L2 and L3 [RR 556]
Africa’s First ASE and L1 Certified Tech With Huge Goals [RR 556]
Taurayi Raymond Sewera overcame an enormous amount of obstacles on his pathway to become an ASE world-class tech. Not even chronic pancreatitis or lack of funds stopped him from reaching his goals. He reminds us that nothing should stop you from achieving your goals. You are the only obstacle to your goals.
Taurayi talks about Vision 2020, his ASE goals, his illness, and about building an automotive school to his hometown in Zimbabwe, Africa. He is the only technician in Africa who is certified by the National Institute of Automotive Service Excellence (ASE) for light-duty diesel, medium and heavy-duty trucks, and advanced level specialist (L1). That in itself speaks volume of the man’s resilience.
Show notes at remarkableresults.biz/e556
Listen and view episode notesKevin Lekas – ASE Renewal APP – Certification Without Expiration [FTR 087]
Kevin Lekas is the Project Manager for Special Testing Programs at ASE. Kevin’s previous episodes HERE. Key Talking Points: myASE renewal app is now branded ASE Renewal APP One year in development and testingThere are about 2,000 techs already involved and another 4,000 ready to get on board www.aserenewalapp.com Certify without going to a testing…
Listen and view episode notesTHA 143: myASE Renewal APP – There’s an APP for That!
THA 143 My ASE Renewal APP – There’s an APP for That!
You are going to get an interesting behind the scene understanding of the myASE Renewal APP. It is in Beta, however, you can get on board.
This a perfect evolution from ASE to embrace and engage every certified technician into keeping their certs current through this very intuitive app.
The panel: John Tisdale and Kevin Lekas from ASE, Technician Rudy Mestaz and app developer Ron Meyer.
Based on technicians’ requests, you can find out when you get an answer wrong and what the correct answer is. You’ll hear the logistics behind how to get started and how you get questions sent to you each month based on the number of certifications you have. As an example, a master technician would get eight questions a month sent to your app. You can answer at your convenience. No need to register for a test center, take time off work or drive miles to sit for the exams.
You may just find this new tool from ASE an important part of your credential process and you may even dust off those expired credentials and get on board and renew them.
Listen and view episode notesFTR 048: Amy Mattinat – Our Technicians Are Car Doctors
Our Technicians Are Car Doctors
Amy Mattinat delivers her impassioned perspective on the value and benefits of ASE. It may be time for you to understand why you support ASE and if you don’t, to understand why you must. If there was ever a time to embrace ASE it is now. The high tech world of the automotive creates the need for highly trained technicians and through ASE certification allows us to differentiate ourselves and improve our image.
Listen and view episode notesRR 433: The Importance of Third Party Credentials | Creating a Learning Culture in Your Business
The Importance of Third Party Credentialing and Having a Learning Culture in Your Business.
You are a professional in the automotive service aftermarket. You know your stuff, you are smart, accomplished. You put your knowledge to use every day. Ever decide to have a third party provide you the professional credentials to verify your practical abilities? Twenty percent of our industry has their credentials so I’m talking to the eighty percent that don’t.
This episode with Trish Serratore, Senior Vice President of Communication at ASE and ASE and Jeff Peevy, President of AMi is a departure from what testing is and will help you understand the value in credentialing. Credentials are becoming more important than ever, and prove to customers and your shop owner you know what you’re doing.
Listen and view episode notes