Daily Dose of Top Tier Training: Today’s Class [THA 371]

Research has shown that people will generally forget 90% of what they “learn” within 30 days unless it is reinforced.

Recorded Live at Vision 2024, David Boyes, President of Today’s Class, outlines the mobile app’s features, including gamification and personalized training paths. AJ Nealey and Patrick Roberts share how they’ve implemented the platform in their businesses, highlighting its impact on engagement, adaptability to individual needs and its role in fostering a culture of continuous learning and growth.

“It’s microdosing of training. It’s a set of daily questions on a daily basis. And what I love about it, it’s the question after the question. “How confident are you in your answer?” It’s low, medium, or high. You’re understanding their confidence level.” AJ Nealey
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From Zero to Hero: How did Bret Turn His Struggling Family Business Around? [AW 188]

“40 plus years in business and we had zero money in the bank.”

Bret shares his journey from struggling to successful business owner, emphasizing the importance of seeking outside help and continuous learning. He discusses the transformation of his business into a profitable venture with the help of a coaching company and the implementation of key profit indicators. Brett also highlights the significance of team training and understanding generational differences in the workplace. 
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Ways to Unify Your Team [THA 358]

Rick White, Vic Tarasik, and Murray Voth discuss the importance of unifying a team within a business. They highlight the need for a common purpose beyond just making money, and the importance of involving the team in decision-making. They also share their personal experiences and strategies for setting goals, providing feedback, and fostering a culture of respect and empathy. The conversation emphasizes the importance of clear communication, shared vision, and ongoing effort in maintaining team unity.
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Keeping an Eye on Bay Productivity [THA 356]

Did you know most shops only utilize 20-30% of their bay capacity? Let’s explore the concept of effective bay rate and the potential benefits of monitoring and analyzing bay usage. What is the potential revenue that can be realized by addressing these inefficiencies?

Our panel highlights the importance of focusing on bay efficiency rather than just technician efficiency and the need for shops to adopt lean six sigma principles to maximize productivity.
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CASE: Controller, Analyzer, Socializer, Entrepreneur- Which Personality Type Are You? [RR 904]

How can different personality types impact leadership and success in business?

Murray Voth discusses the importance of understanding personality types in business. He introduces a new acronym, CASE, which stands for Controller, Analyzer, Socializer, and Entrepreneur. The conversation also covers the role of human motivation, clear expectations and accountability in managing employees, and the importance of giving space to your partner in a marriage and how it applies to business relationships. Find out how you can create a harmonious and productive team dynamic, where individuals can play to their strengths and contribute effectively to the business.
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Transparency is the New Trust: Bridging the Gap Between Technology and Client [RR 903]

“AutoTechIQ helps car and truck owners identify problems their vehicles are having. We provide proven auto repair work that has solved similar issues thousands of vehicle owners have faced. We also recommend auto repair shops in your area based on trust, customer education, and quality of work. These shops inspect your car using a courtesy Digital Vehicle Health Inspection and create a state of health report with symptom information and necessary fixes.”

Frank Scandura and Krista Erickson discuss how AutoTechIQ aims to bridge the gap between shops and customers by creating better relationships through technology and transparency. The goal is to empower customers with knowledge and build trust.
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Deferred Work: A Sales Growth Tactic [THA 354]

Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
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Network Security: Protecting Your Business [THA 352]

Our panel discusses the importance of network security and protecting businesses from cyber threats. They emphasize the need for multiple layers of protection, including two-factor authentication, and caution against phishing attacks. They also highlight the importance of training employees to recognize such threats and having a proactive approach to cybersecurity. Let’s stay ahead of potential threats and make it more difficult for hackers to target our businesses.
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Are You Stealing From Yourself? [THA 351]

“When you take cash from the business, you are strangling cash flow, and you end up in a situation where you can’t pay your bills.”

Murray Voth, Rick White, and Bill Haas discuss the consequences of not reporting income, the importance of understanding cash flow in business, the pitfalls of tax evasion, and using personal credit cards for business expenses. It’s not just about making money, but also about managing it effectively.
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Defining Mentoring and Its Role in Implementing Change [AW 179]

Gary Gunn discusses how mentoring differs from coaching and how it can benefit shop owners in defining their own success and implementing necessary changes in their businesses. Gary shares his experience as a mentor and offers tools and strategies for shop owners to implement new ideas and overcome challenges. He emphasizes the importance of working on the business and oneself, creating a scoreboard for business performance, and understanding the true cost of doing business. Gary also explains the role of a true mentor and the value of assessments in tailoring mentoring approaches. Carm and Gary believe that mentoring can enhance the value of coaching and help shop owners gain confidence and make informed decisions.
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The Google Nerds’ Guide to Streamlining Your Business [RR 887]

AJ Nealey and Joe Hanson discuss the use of Google Workspace in their businesses. They explore the different applications within Google Workspace, such as Google Meet, Gmail, Google Sheets, Google Docs, Google Slides, Google Calendar, and Google Drive, and how they utilize them for communication, document storage, and collaboration. They also discuss the benefits of controlling intellectual property, and the efficiency and organization that Google Workspace provides. 
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Build Your Labor Rate From the Ground Up: Part 2 [THA 346]

Part 2 of our labor rate discussion in the automotive aftermarket industry. Our panel emphasizes the importance of setting labor rates based on the shop’s own expenses and profitability, rather than comparing them to competitors. They also stress the need for regular labor rate increases and educating staff about the financial aspects of running a shop. They address fear and mindset issues that can affect labor rates and overall success. The episode provides valuable insights and advice for shop owners in effectively setting and managing their labor rates.
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Elevating Professionalism Through Language and Terminology [THA 345]

Our panel discusses the topic of language and terminology changes in the automotive aftermarket service industry. It’s important to use clear and professional language with employees and customers, as well as the significance of honesty and trust in communication. They also touch on the distinction between “technician” and “mechanic” and the need for ongoing training and teamwork. We hope that our discussion will inspire you to reflect on your own communication practices and make necessary improvements.
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S.O.B: Son of Boss [THA 344]

Carm Capriotto hosts a panel discussion on family businesses, specifically focusing on the challenges faced by sons of bosses (SOBs). Andrew Marcotte and Anthony Campanella share their experiences of working in their family businesses and the unique dynamics that come with it. They discuss the perception of nepotism and the importance of earning respect and value in their own right. They also discuss leadership development, work-life balance, communication, and succession planning in family businesses.
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Who is Your Customer Experience Officer (CXO)? [AW 173]

Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company’s focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor’s responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls. 
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Listening to Service Advisor Phone Calls [THA 343]

“The art of asking the right questions: this approach, inspired by the Socratic method, helps uncover valuable insights and ensures a thorough understanding of situations. Authenticity is key in every interaction.”

Carm Capriotto introduces a panel to discuss the importance of listening to service advisor calls. Rena Rennebohm and Clint White are service advisor coaches, while Collin Ashin and Tyler Nichols are their clients. They discuss the benefits of reviewing recorded calls, such as identifying areas for improvement, enhancing problem-solving skills, creating a safe environment for feedback, the value of coaching, and the need for continuous improvement. Remember, the journey to self-improvement begins with a single step.
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Remodel 1 Year Later: See the Transition, See the Difference [AW 168]

Carm Capriotto visits Scott Felser’s shop to showcase the renovations he made since the last visit. They discuss various changes, including adding a door to the parts room, implementing a four-day workweek, and upgrading facilities like a coffee bar and bathroom. They also highlight the overall design and decorations, with input from Scott’s wife, new security cameras, new phone system, the positive customer feedback, and Scott’s involvement in the “Brakes for Breasts” campaign.
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How Can Data Improve Customer Relationships and Sales? [860]

Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success.
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Using Slack as a Communication Tool [THA 332]

Chris Lum and Tom Ham discuss the benefits of using Slack as a productivity tool and how they use it in their businesses, including the ability to create different channels for different purposes, send attachments and documents, and customize notifications. Overall, Slack is seen as a valuable tool for improving communication and efficiency in the automotive industry.
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Creating Consistent Routines that Drive Success [THA 331]

Do you find it hard to create consistent routines that drive success? This episode discusses the importance of standard operating procedures (SOPs) and how they can help businesses achieve their goals. Our guests, Jaron Kleber, Chris Machado, and Nick Hively, discuss the positive impact of SOPs on creating a positive culture and improving the consistency of the customer experience. They also discuss the importance of engaging team members and getting their input when creating SOPs. 
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Making Dispatch Work [THA 330]

What are the challenges of making dispatch work in the automotive aftermarket industry? Our guests share their experiences with dispatch in their companies, emphasizing communication, flexibility, and teamwork. They also discuss the qualities of a good dispatcher and the need for policies and procedures in unexpected events. They stress the importance of simplifying technical information and building trust with customers. The episode concludes with a discussion of the interaction between dispatchers, customers, and technicians and the immense responsibility that comes with the job. 
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21 Tips: How to Gain an Edge Part 4 [THA 328]

Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry.
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Building Trust and Rapport: The Art of Being a Service Advisor [THA 326]

“The service advisor is the face of the brand and the first point of contact for customers.” Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It’s also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development.
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