How Did A Mother-Daughter Duo Overcome Staffing Struggles? [RR 1006]
Katy and Victoria Carl, a mother-daughter duo, share their unique journey of taking over the business five years ago, discussing their challenges, particularly in staffing and recruitment. They emphasize the importance of coaching and mentorship, innovative hiring practices, and creating a family-oriented work culture. Their story highlights the power of resilience, community involvement, and supporting women in the automotive industry, offering valuable insights and inspiration to listeners.
remarkableresults.biz/e1006
The Ultimate Guide to Conference Travel: Essential Tips and Tricks [RR 990]
Sara Fraser and Tracy Capriotto discuss their travel experiences and offer practical advice for making work trips more manageable and enjoyable. They cover essential packing items, health and comfort strategies, and the importance of preparation. Their conversation is filled with light-hearted banter and useful insights, aimed at helping listeners navigate the challenges of conference travel, particularly for women in the industry. This episode is a must-listen for anyone gearing up for a busy conference season in the automotive industry.
remarkableresults.biz/e990
Are You Addicted to Social Media? [RR 938]
Recorded Live at Vision Hi-Tech Training & Expo, Carm Capriotto, alongside shop owner Kim Auernheimer and industry professional Tracy Capriotto, dive into a myriad of topics relevant to the industry. They reflect on the evolution of the industry and the significance of the Women in Auto Care conference. Kim discusses her journey managing multiple shop locations and the nuances of catering to different communities, while Tracy offers insights on the benefits of personality tests like DISC for workplace harmony. The trio also examines the double-edged sword of social media’s role in both personal and professional realms, advocating for a more intentional and productive use of the platforms. This episode is a trove of wisdom, emphasizing continuous personal growth and adaptation in a digitally-driven world.
remarkableresults.biz/e938
Technician Attraction Blueprint [RR 921]
Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues.
If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
remarkableresults.biz/e921
Deferred Work: A Sales Growth Tactic [THA 354]
Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
remarkableresults.biz/a354
Overcoming the Challenges of Apprenticeship Programs [RR 891]
Jake Sorensen shares his experiences with running an apprentice program at McNeil’s Auto Care. Initially, they were able to find suitable applicants easily, but as time went on, they faced challenges in finding the right candidates. Jake also talked about the practical skills gap he has observed in the younger generation. He shared an anecdote about an apprentice who had never drilled a hole in a wall or hung anything before. Despite this knowledge gap, Jake believes that with the right attitude and willingness to learn, the right apprentices can become great technicians in the future.
remarkableresults.biz/e891
Hiring Gen Z Mechanics [THA 347]
Carm Capriotto welcomes Sara Fraser and a Gen Z mechanic, Owen Chambers, to discuss his motivations for entering the automotive repair industry. Owen shares his transition from a career in finance to automotive repair, his aspirations within the industry, and the financial consciousness of his generation. The discussion also touches on the cost of entry in the automotive industry, the importance of understanding younger workers’ needs and expectations, and the multitasking habits and attention span of Gen Z. Understanding the motivations, aspirations, and mindset of Gen Z workers is crucial for the future of the automotive industry.
remarkableresults.biz/a347
The Kids Table: The Next Generation in the Automotive Industry [RR 853]
Are you curious about what it’s like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father’s shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
remarkableresults.biz/e853
Second Location: “Lower Slower Delaware” [AW 136]
Guest host and shop tour with Greg Buckley, Buckley’s Auto Care, 2 locations, Delaware. Tour Greg’s second location (including the Penthouse) and find out why he calls it “Lower Slower Delaware.”
remarkableresults.biz/aw136
Millennials Are Becoming Your Most Important Employee and Customer – Kent Bullard [RR 804]
Recorded live at AAPEX with Kent Bullard, COO, The Institute. We aren’t done talking about millennials, we are just getting started. Find out why they are important to your business and as customers.
remarkableresults.biz/e804
TechForce: Powering Our Youth [RR 798]
TechForce Foundation is a national charity committed to powering technical careers so communities thrive. We are LIVE at AAPEX 2022 with members of the TechForce Foundation to discuss their critical role in engaging with the next generation of technicians .
remarkableresults.biz/e798
Customer Perceptions Part 1 – Bob Cooper and Bill Greeno [RR 773]
In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?
remarkableresults.biz/e773
Listen and view episode notesThe Women of NAPA AutoCare [RR 771]
Joining me is the powerhouse team of women behind NAPA AutoCare. Napa has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members.
remarkableresults.biz/e771
Listen and view episode notesUnder 30: Our Future is Bright [THA 253]
Under 30: Our Future is Bright [THA 253]
Recently I’ve had the chance to meet some inspiring young people in our industry and I wanted to be sure you had a chance to experience what I did. I brought three of them together and I think you’ll agree, if we are grooming our young talent the proper way and they have the fortitude like these three do, then our future is in strong hands.
remarkableresults.biz/a253
Listen and view episode notesJob Expectations: Boomers vs Millennials [RR 676]
Job Expectations: Boomers vs Millennials [RR 676]
Boomers and millennials could not be more different if they tried. We’ve all heard the stereotype for both generations and miscommunication and frustration often bubble to the surface in any work environment. Instead of criticizing different generations than our own, isn’t it time we pause and start understanding each other? In this episode, Bill Haas is the boomer and Sara Fraser is the millennial. They are also a father-daughter team that works together. Listen to both perspectives and find out how both generations can actually work together harmoniously.
remarkableresults.biz/e676
Listen and view episode notesTrends – Aftermarket Round Table [THA 239]
Trends – Aftermarket Round Table [THA 239]
The passion my panel has for this industry is hard to miss in this episode. They touch base on topics including labor rates, the professionalism of the industry and the importance of DVI’s to just name a few. We are only scratching the surface of these issues and concerns but it’s what is needed to spark a real change.
remarkableresults.biz/a239
Listen and view episode notesMillennials A to Z – Part 2 – Sara Fraser [RR 620]
Millennials A to Z Part 2 – Sara Fraser [RR 620]
Sara from Haas Performance Consulting will cover a large swath of millennials’ behaviors as it relates to being a customer or a team member in your business. Understanding this important and powerful generation will allow you to embrace them to the fullest. You may have millennial children, customers, nieces, and nephews, you may be one — Millennials account for a third of the workforce and you need to know their tendencies as it relates to relationships in the workplace and as customers.
The key talking points for this episode with Sara Fraser reside at remarkablersults.biz/e620.
Listen and view episode notesWhat it Takes to Be the Leader of a Family Business [RR 614]
What it Takes to Be the Leader of a Family Business [RR 614]
We welcome Esteban Gonzales, owner of Proshop Automotive to the podcast. Here is a great story about change. Esteban needed to face reality and change his mindset and adapt to what it actually took to run a proper auto repair business.
So many can relate to Esteban and many have yet to face the hard fact that it is not easy to run a profitable service business. Esteban laments that knowing the business numbers and assembling a great team with the same passion is a different story.
This is a true family business. His older brother is a master tech, his younger brother and sister work on the front counter. His parents even live next to the shop and they eat home-cooked meals every day. That tight family bond is what makes their team a success. Check out Esteban’s advice to shop owners and understand why networking is very important in the long run. This keeps with my goal of providing you inspiring stories from the young shop owners who will be leading our industry into the future.
The key talking points reside at remarkablersults.biz/e614.
Listen and view episode notesCareer Upgrade: Service Manager to Shop Owner at 29 Years Old [RR 608]
Career Upgrade: Service Manager to Shop Owner at 29 Years Old [RR 608]
In keeping with my goal to interview new shop owners and the upcoming youth of our industry. Here is an incredible story.
Our episode today a succession story from a non-family internal candidate. A trusted service manager who hasn’t even purchased her first home.
Welcome, Colleen Yarger. She trained in the hotel industry for more than 10 years and has risen through the ranks as a service manager. Amazing that this 29-year-old has taken steps to become a shop owner. Despite her young age, she doesn’t lack the talent and has been guided by former owner Mark Goldsmith who has been a great supporter of the RR podcast.
This episode shows what is possible and how Colleen seized many opportunities she had presented to her starting with my friend Maylon Newton, then with Ryan Tunison. Lots of great inspiration to see what can be possible when you capitalize on every situation presented.
The key talking points reside at remarkablersults.biz/e608
Listen and view episode notesMillennials in High Gear with Sara Fraser – Part 1 [RR 603]
Millennials in High Gear with Sara Fraser Part 1 [RR 603]
Our topic today centers around millennial customers and employees. With me is Sara Fraser. Sara has been a favorite on the show and lives what she teaches as she is a millennial. Each generation has its traits and you must adjust your business to accommodate the millennial customer and employee.
Sara is with Haas Performance Consulting and teaches the millennial story. We look at the millennial customer needs/wants and the same for the millennial employee. This is part one of a two-part millennial series with Sara
You can find Sara’s other episodes and the key talking points for this episode at remarkablersults.biz/e603
Listen and view episode notesRR 484: Jim Silverman – Attracting, Leading, and Growing Our Young Talent
RR 484 – Jim Silverman – Attracting, Leading, and Growing Our Young Talent
There are a lot of ways to engage our young generation in our beloved aftermarket and keep them. We can create a more team-oriented environment and have creative pay bonuses and rewards to match their desire and work ethic.
My Guest, Jim Silverman, the Director of National Accounts for ATI Automotive Training Institute, brings his years of ‘been there and done that’ wisdom and delivers an enlightening discussion that includes building a reverse pyramid in your org chart, and challenges you to think about replacing yourself. Are you interviewing for your replacement? Think about it, It may take years to do this, but you need to start now. Jim Silverman explains.
We discussed the innovative things to entice our younger generation to work with us. Designing creative pay and bonuses, bolstering teamwork, supporting employees, and devising an awesome succession plan! It’s time to reverse the cycle and adapt to the new age as we embrace our younger generation to take the mantle from us!
Listen and view episode notesRR 479: Sara Fraser – Important Millennial Buying Habits and Tendencies
RR 479: Sara Fraser – Millennial Buying Habits and Tendencies
Millennials have become the largest generation recorded. So it is with a meticulous and careful analysis that we need to understand what do millennial customers want when it comes to vehicle service and repair. We need to adjust!
Sara Fraser is a millennial with over 15 years of retail management experience. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.
She shares how millennials demand a level of service, convenience and digital finesse from whoever services their vehicles. Millennial customers can’t live without their smartphone, share great experiences, want fast communications, know how to post reviews and share on social media, and like at Amazon what things quick and fast. How do you adapt?
Listen and view episode notesRR 431: Sara Fraser – The Power of Social Media for Automotive Professionals
Sara Fraser – The Power of Social Media for Automotive Professionals
There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.
Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.
Listen and view episode notesFTR 036: Dwayne Myers – Say NO to the Technician Shortage
Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire System
Listen and view episode notesTHA 105: Catering to the Millennial Customer
Catering to the Millennial Customer
We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI
The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.
Listen and view episode notes