Charging What We are Worth [THA 212]
THA 212 Charging What We Are Worth
We are talking about charging what we truly are worth. Yes this topic dives into your reluctance to charge enough so you can sustain a real profitable business. Breaking even is just a hobby. Many don’t feel that they can actually make a real living serving their customer … repairing cars.
This episode exposes the elephant in the room. Emotion is a big driver in your worth and what you charge. Do you truly know the value of your business and your overall cost of doing business? If you did, you would not be working for Free.
Our panel nails this episode in all the proper places. With me is Carlo Sabucco, 2nd generation owner of Sil’s Complete Auto Care Centre, Maylan Newton, business coach from ESI – Educational Seminars Institute, and Glenn Larson, from Foothill Autoservice, Lake Forest, CA
This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a212
Listen and view episode notesEOS Part 1: How EOS helps Owners Get More Out of Their Business – Barry Barrett [RR 616]
EOS Part 1: How EOS helps Owners Get More Out of Their Business – Barry Barrett [RR 616]
Here is a first in a series with Barry Barrett, a Certified EOS Implementer. Barry talks about how the Entrepreneur Operating System helps entrepreneurs get what they want from their business and to Understand how to make your leaders get on the same page with you and have Traction by helping them become more disciplined and accountable.
This episode is an overview of EOS. Barry and I will bring you seven episodes, released over time to help you better understand the disciplines and power of the Entrepreneurial Operating System or EOS. There are shop owners engaged in EOS and it is having a huge impact on their business.
The key talking points for this episode with Barry reside at remarkablersults.biz/e616.
Thanks for being here in the front row of life in the automotive service business.
Where the Money Goes – The $100 Lesson [THA 210]
THA 210 Where the Money Goes – The $100 Lesson
How many times do you get a great idea on an exercise you can share with your team …. one that helps your people respect and understand the costs of running a business? My guest Patrick McHugh and I will show you a fun and profound exercise on what happens to a $100 transaction … exactly where the money goes. Welcome to the 210th episode of the Town Hall Academy.
It is important that your people get a chance to see your Profit and Loss Statement, but for many, it will be a very difficult learning curve. We have a very simple way to do it that will make respecting margin, costs, and net profits in a whole new way.
This exercise will change the way you and your people look at the numbers and what it takes to grow a strong and profitable business.
My guest today is Patrick McHugh from Bimmer Rescue in Richmond, VA. and we have a story for you! This episode’s key talking points are already done for you at remarkableresults.biz/a210.
Listen and view episode notesHow To Make Your Business Better and More Productive Than What it is Today? – Bob Greenwood [RR 612]
How To Make Your Business Better and More Productive Than What it is Today? – Bob Greenwood [RR 612]
I’m with aftermarket business coach Bob Greenwood, AMAM, of the Automotive Aftermarket E-Learning Centre Ltd. Bob, sees too many shop owners working in their business instead of on it. He created 22 questions for his clients to help them make them better at working on their business. It is the answers to the questions that help determine what they need to work on. As Bob has told me, some shop owners get in their office and say. ‘Now what do I do’. Most don’t know the first step on how to work on their business. The answers to these questions will help them focus.
Bob and I picked 5 questions from his list of 22 that we will discuss in this episode. So as you listen to learn just one thing … keep in mind this question.“How do I make my business better and more productive than what it is today?”
The key talking points reside at remarkablersults.biz/e612
Listen and view episode notesThe Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610
Listen and view episode notesStop Selling From Your Wallet [THA 208]
THA 208 Stop Selling From Your Wallet
Too many times we think about our own money tolerance instead of the customer needs. We think what others believe is a lot of money to us is not. We also can’t fathom people paying what they do for services because we would not. We have different lines in the sand when it comes to price perception and if you sell from your own wallet you’ll limit yourself, do what is not necessarily right for your customer and limit your potential, not only for yourself but for the business.
In other words, don’t make the decision for your customer. Let them decide. We play a really insightful game that you need to do with your team.
I’m with Brian Gillis of You Net Results, who brought this excellent topic and the neat game we play, also Andy Arndt of Arndt Automotive in Malta, IL. And Keith Knowlton of LKS Auto Repair, Bremerton, Wa. They bring sound, practical, and professional advice for all of us to stop selling from our own wallets. Too many times we think about our own money tolerance instead of the customer’s needs.
This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a208.
Listen and view episode notesPre Scheduling Appointments – The Time Has Come [THA 207]
THA 207 Pre Scheduling Appointments – The Time Has Come
Welcome to the 207th episode of the Town Hall Academy. Right up front l want to warn you. This discussion may just change the way you do business. I want you to give it your all and when done implement the tactics you discover. I know your business will blossom.
Scheduling future appointments is not a new concept. You know about it but have never decided it was good for your business or your customer. We have solid statistics that demonstrate that 59% of your customers are willing and ready to accept a future appointment for maintenance service. Ever walk out of the dentist’s office without your next hygiene appointment. How about a hair salon?
I’m with Bill Thompson, Craig Noel, and Greg Skolnik. Bill Thompson brings his critical data to support this strategy, Greg has been doing this for years and has the data to prove the strength of the strategy and Craig is starting to pre-book now.
There was a ton of passion flowing throughout this episode. I believe you’ll be moved to start in your business. So …. Let’s talk about it.
This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a207. Enjoy.
Listen and view episode notesBrainstorming on Shop Ownership – A Business Not a Hobby [RR 607]
Brainstorming on Shop Ownership – A Business Not a Hobby [RR 607]
Chris Cotton once again shares his experience on shop ownership. Chris warns that buying your first shop and or getting into business as a new auto repair shop is not a cakewalk. Just because you know stuff about cars and love working on them doesn’t make it easy. You don’t treat it like a hobby, you treat it like a business.
Strong words of wisdom from Chris warning those who venture into shop ownership must have strong financial goals to reach. You need to have a lot of brainstorming or planning sessions to come out successfully. You will not be an overnight success. A fun and fast-paced episode. Make listening to it your homework.
You can find Chris Cotton’s other episodes and the key talking points at remarkablersults.biz/e607
Listen and view episode notesProof of Concept [THA 206]
THA 206 Proof of Concept
The pandemic was the test of preparedness, fortitude, leadership, nerves, among others. Our topic “Proof of Concept” is the story behind the strong getting stronger.
The leaders who listened and implemented the strategies being served up by the industry pundits especially coaches over the last 3 to 4 years found themselves in a good place. You’ve heard them enforce on the podcast, … essential tactics like strong business culture, a commitment to training your team, firing non-productive or toxic employees, DVI, Cloud-based software, text to pay and the list goes on like strong leadership. Smart Marketing. Managing KPIs, Good financial statements, building processes, and systems, Etc, etc. In essence, the strong found their pandemic recovery easier than others. That is what we are talking about today: ‘Proof of Concept’
Joining me is Chris Cotton, AJ Nealey, and Michael Gallini. They all agree that they are in a better spot because they implemented and worked the strategies and tactics that the industry is known to create success and sustainable profits. Glad you are here, Let’s Talk About It.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a206.
Listen and view episode notesHow to Implement Your Own Apprentice Program [RR 605]
How to Implement Your Own Apprentice Program [RR 605]
I want you to invest in this episode, beginning to end. It is one of the most important topics we can discuss today. You’ve heard me say that apprenticing will be an essential strategy to fill the technician ranks. We need to collectively engage a reliable apprentice program at every professional shop in North America.
This is an episode where there is a lot of ‘HOW TO’ discussed. With me is Mike Davidson, shop owner and creator of an apprentice program that has been put through all the rogers. Mike is president of Industry Essentials. Also speaking is. Pete McNeil and Jake Sorenson from McNeils in Sandy, Utah who created their own apprentice program, and it was picked up by NAPA nationally.
This episode will help you get started. There is a lot in here to understand and learn. Yes, we need to do this, but there is no super easy button that makes it happen. I challenge you to commit to an apprentice program and engage a willing ‘student’ who wants to become a journeyman technician.
The show notes page contains a link to the PowerPoint slides and links to important sites to help you start. You can find our guest’s other episodes and the key talking points for this episode at remarkablersults.biz/e605
Listen and view episode notesMillennials in High Gear with Sara Fraser – Part 1 [RR 603]
Millennials in High Gear with Sara Fraser Part 1 [RR 603]
Our topic today centers around millennial customers and employees. With me is Sara Fraser. Sara has been a favorite on the show and lives what she teaches as she is a millennial. Each generation has its traits and you must adjust your business to accommodate the millennial customer and employee.
Sara is with Haas Performance Consulting and teaches the millennial story. We look at the millennial customer needs/wants and the same for the millennial employee. This is part one of a two-part millennial series with Sara
You can find Sara’s other episodes and the key talking points for this episode at remarkablersults.biz/e603
Listen and view episode notesThe Benefits of Brainstorming Dr. John Passante and Phil Moore [RR 602]
The Benefits of Brainstorming [RR 602]
Let’s create ideas and let’s talk about solving problems. That’s what this episode is all about. I’m with my friend Dr. John Passante, CEO of the Organizational Development Group and a Legacy Aftermarket Human Resource Professional, and Phil Moore, Vice President Sales and Marketing at Federated Auto Parts.
Both have important insight on the power of brainstorming and the discussion will prove to be relevant with tips for your own brainstorming sessions. Also learn how to apply SWOT analysis and make it your own competitive advantage.
You can find my panel’s previous episodes, their bios, and the key talking points for this episode at remarkablersults.biz/e602.
Listen and view episode notesHow to Become a Thermostat Instead of a Thermometer- Dave Hobbs [RR 601]
Become a Thermostat Instead of a Thermometer – Dave Hobbs [RR 601]
Dave Hobbs, the lead technical trainer and course developer for Delphi Product and Service Solutions, Dave Hobbs is back. Dave has graced us recently with his episode 592 talking about how to avoid comebacks with tech talks. He is now offering you his insights on ADAS training virtual classes on how to become a thermostat not a thermometer.
You can find Dave’s other episodes and the key talking points for this episode at remarkablersults.biz/e601
Listen and view episode notesAn Unprecedented Year and Strategies for 2021 – Bonus Episode 8
Thoughts from an Unprecedented Year and Looking forward to Strategies for 2021 – Bonus Episode 008
As an industry we are essential.
The strong got stronger
. Virtual online training became the norm and will become a permanent part of our training needs
. Milestones reached this year:
600th episode of Remarkable Results Radio
. 200th episode of the Town Hall Academy
. The launch of Aftermarket Weekly.com
. Launched all LIVE show broadcast on the website’s LIVE page
. Training must become part of your culture
. The value of coaching.
Networking is a must to grow and learn
. Succession planning and growth
. Embrace our youth
. Set up an apprentice program
. Reach out to a local shop and have coffee and talk.
Reflections of My First Episode and Prudent Advice for the Ages [RR 600]
Reflections of My First Episode and Prudent Advice for the Ages [RR 600]
Welcome to the 600th Episode of Remarkable Results Radio. Enjoy some very candid talk and behind the scenes revelations from some of the very first episodes from my panel.
Along with the fun discussion, the panel dished out some great advice as the podcast continues to set the standard and the tone for aftermarket industry podcasts.
Our longevity is a testament to the leaders from every segment of the industry who have shared so that others have gained. We will continue to bring thought piercing issues and commentaries so that you grow your business acumen. As I said and I mean it from the bottom of my heart, this podcast is dedicated to you for “listening and learning” and for letting me know how much our content means to you. And a big shout out to the sponsors who make the podcast a reality. Please support them.
My guests bring and give color to this milestone event. Not many can reach the lengths we have reached but we have aced it through the support and respect from peers, students, coaches, service advisors, and shop owners. Welcome Greg Buckley from Buckleys, Dwayne Myers from Dynamic, G Jerry Truglia from TST, Bob Greenwood; CEO of AAEC, Kim Auernheimerfrom CS Automotive, and Matt Fanslow from Riverside Automotive.
We’ve reached these milestones, besides the 600th RRR, the 200th Town Hall Academy and the start of Aftermarket Weekly this year only because you are there and use this resource.
You can find our guest’s previous episodes, their bios, and the key talking points for this episode at remarkablersults.biz/e600
Listen and view episode notesHiring a Business Coach [RR 596]
Hiring a Business Coach [RR 596]
Learn how a coach can keep you focused, motivated, and accountable. It’s very easy to get lost in the day-to-day. It’s great to have someone to keep your feet on the ground.
I get a lot of requests to recommend things, especially business coaches. You know how much I believe in having a business coach. Well, I do not recommend business coaches, as I must be neutral, like the country Sweden. So many coaches bring their wisdom to you on the show and for that I am grateful. What I do do is give a link to all the episodes I’ve done with our industry’s business coaches.
In this case shop owner Rick Williams asked and I gave him the link. I went on to ask him if he would pick three and allow an interview with him and the three coaches as a sort of opportunity for shop owners without a coach to hear what goes on in the coach hiring process. Shop owner Rick Williams of Rix Automotive was kind enough to agree to do this and he chose Bill Haas of Haas Performance Consulting, Bob Greenwood of Automotive aftermarket E-Learning Center, and David Justice from Repair Shop of tomorrow.
You can find Rick, Bob, Bill, and David’s other episodes and the key talking points for this episode at remarkablersults.biz/e596
Listen and view episode notesCreating the Right Environment for Shop Efficiency [THA 201]
Creating The Right Environment for Shop Efficiency [THA 201]
There are a lot of variables when we talk about shop efficiency. There is culture, environment, leadership, and more. There is no single formula that can solve shop efficiency. But if there are the right guidelines, our panel today, certainly has the answers. A big fat thank you to Chris Monroe, Joe Marconi, and Kevin Vaught for sharing their expertise with you. So many small things done right makes for improved efficiency.
Chris Monroe is a coach who owns Monroe Tire & Service at Shelby, NC., Joe Marconi is a coach who also owns Osceola Garage at Baldwin Place, NY., and Kevin Vaught is a former multi-shop owner and is an Elite Worldwide Business Development Coach.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a201.
Listen and view episode notesHiring Superstars with Jerry Kezhaya and Dr. Laura Shwaluk [RR 594]
Hiring Superstars with Jerry Kezhaya and Dr Laura Shwaluk [RR 594]
Once again I welcome Jerry Kezhaya and Dr. Laura Schwaluk owners of The Auto Shop in Plano, TX, they are also leading Business Builders Mentor and Mastermind USA.
Hiring superstar employees is the goal of every business person I’ve known. Our intention is to find the best of the best in order to seed the company with outstanding and culture driven people. As you and I know, that is not always the case.
How can we get better at recruiting and filtering out just the cream of the crop. Jerry and Dr. Laura will take us through a process and great stories to make their case.
Find Jerry and Laura’s other episodes and the key talking points for this episode at remarkablersults.biz/e594
Listen and view episode notesCustomer Service vs. Customer Experience with Murray Voth [RR 591]
Customer Service vs. Customer Experience with Murray Voth [RR 591]
Murray Voth the owner and principal trainer of RPM Training and one of Canada’s most knowledgeable experts on the automotive industry. Murray specializes in the fields of business development of the independent automotive service and repair sector.
Murray is focused on the customer experience. In this episode, Murray differentiates customer service vs customer experience and their specific advantages and disadvantages.
The talking points of this episode can be found at remarkablersults.biz/e591.
Listen and view episode notesScience Based Hypnotherapy with Maureen Pisani [RR 590]
Science-Based Hypnotherapy with Maureen Pisani [RR 590]
I’m with Maureen Pisani a Certified Master Hypnotherapist and the founder of ProThrive Science-Based Hypnotherapy, where she works with individuals and groups (both in-person and online) to help empower, streamline success, and truly thrive.
Why this interview? I found the discussion with Maureen refreshingly different. I can see where some never reach their potential, yet we know they have it in them. Maureen offers solutions.
Imagine this as a tool for the automotive aftermarket. You do the math. Unlimited potential and untapped ideas.
We discuss how the brain works in hypnotherapy and the science behind it that proved useful in uplifting and giving us an edge in life! The talking points can be found at remarkablersults.biz/e590
Listen and view episode notesFour Ways to Generate Income Using ESBI with Gerry Frank [RR 587]
Four Ways to Generate Income Using ESBI with Gerry Frank [RR 587]
Gerry Frank, a business coach, and shop owner share Robert Kiyosaki’s famous CashFlow Quadrant in an easy to swallow and digestible way.
It has 4 quadrants and abbreviated as ESBI. He is correlating the ESBI approach to stages in the aftermarket. The stages are Employee, Self-employed, Business Owner, and Investor which relates to an individual starting himself as a technician becomes a shop owner and eventually, becomes an investor.
Find the key talking points, Gerry Frank’s bio, and links to his previous episodes at remarkableresults.biz/e587
Listen and view episode notesService Advisor Advice from Steve Shaw [RR 586]
Service Advisor Advice from Steve Shaw [RR 586]
Service advisor consultant trainer Steve Shaw of Steve Shaw Training brings his unique brand of training. Steve has some great ideas and concepts that can help you grow sales therefore dropping that margin gain directly to the bottom line. Steve Shaw teaches service advisors to get customers’ permission.
Steve shares 5 key reasons customers buy And he wants you to change the wording when you sell maintenance. There is also a simple approach to selling tires.
Steve also adds techniques in this episode. He advises, if you follow the tools and training you will sell more. He extends his understanding of customer behavior to your advantage. This episode can answer why customers buy and offer some great ideas on selling maintenance and tires.
Find the show notes at remarkableresults.biz/e586.
Listen and view episode notesCares Act & Payroll Protection Program Update with Hunt Demarest, CPA[THA 196]
CARES ACT and PPP Update with Hunt Demarest [THA 196]
I’m with Hunt Demarest CPA in this Payroll Protection Program or PPP update.
Hunt says that there is a document that says the deadline for PPP forgiveness is October 31, 2020. That is not true and Hunt explains. If you did get PPP funds there is a deadline to apply for forgiveness and he shares the timing on that. If you got an EIDL loan that must be paid back. Check with your banker or accountant. Don’t ignore it.
Hunt provides some tax consequence talk, but more importantly, you need to work with your banker, accountant or tax preparer to be sure you are compliant with the law i
Hunt is from Paar Mellis an accounting firm that exclusively works with aftermarket shop owners. Hunt has contributed in past episodes and he always offers great advice. Nothing in this episode is to be construed as gospel. You must do your own research and consult with your own professionals.
If you want the key talking points from this episode, they are already done for you. Go to the show page at remarkableresults.biz/a196.
Listen and view episode notesCoaches Lab: Why Employees Leave [THA 195]
Coaches Lab: Why Employees Leave [THA 195]
You are about to embark on a brainstorming session with three of our aftermarket’s excellent business coaches that have a strong leaning toward people and culture. As you’ve learned throughout the last 194 episodes picking a panel and getting them to mesh seems to be a strength of mine and this one nailed our topic. And you benefit from this listen.
Employees leave for many reasons. This episode will give you more than five reasons and if you work on only three of them, you are on your way to creating a solid ‘sticky’ team. I say sticky because you want your people to stay, yet you need to create the right environment, culture, and engagement for it to work.
The panel: Dan Taylor, Senior Business Advisor at Transformers Institute, Dave Schedin, from Computrek Automotive Management Systems, and Murray Voth, owner and principal trainer at RPM training.
If you want the key talking points from this episode, they are already done for you. Go to the show page at remarkableresults.biz/a195 Use them for an agenda to help you implement the insights from this Academy.
Listen and view episode notesThe Evolution of SEO: Make Your Website the Best For Search – Brain Walker [RR 580]
The Evolution of SEO: Make Your Website the Best For Search – Brain Walker [RR 580]
In this episode, we have Brian Walker talking about the basic core principles of SEO. We will be diving into websites, quality content, search engine, Google’s algorithm of search intent, marketing and many more areas that helps you improve your website.
Brian was a Mercedes Benz Master dealer tech and was ASE certified with L1. He owned Peak Automotive in Apex, NC. He is also the co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops.
We talked about websites and optimizations. A few years back you can trick search engines to position your sites a little bit higher but now SEO or search engine optimization has evolved. AI’s are being used to make search engines think like a human. It can adapt well. This means we have to go back to the basic core principles of why your site ever existed.
Find the show notes at https://remarkableresults.biz/e580.
Listen and view episode notes