Pete McNeil discusses the changing needs of employees in the post-COVID workplace, particularly focusing on Gen Z employees. He talks about the importance of providing a positive customer experience and adapting to the preferences and attention span of Gen Z employees. He also discusses the challenges of hiring and retaining Gen Z employees, including the need for benefits, learning opportunities, and potential pay advantages.
‘Car Coach’ Lauren Fix discusses the topic of synthetic fuel, explaining Porsche’s investment in e-fuel as an alternative to electric conversion. Lauren shares her thoughts on EVs and the government’s role in mandating their use. She believes in the freedom of choice when it comes to the type of vehicle one wants to drive, be it electric, hybrid, diesel, or gas.
Ryan Baxter, the owner of Modern Auto Service in Fruitland, Idaho, shares his approach to training, including setting aside dedicated time every week and bringing in trainers for technical and personal development. Ryan emphasizes the positive impact training has had on his business and the value of continuous learning.
Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company’s focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor’s responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls.
Ever wondered what makes a leader truly great? Joe Marconi discusses the value of being approachable, connecting with your employees on a personal level, asking about their life outside work, and genuinely caring – it all contributes to a positive work environment. Remember, leadership is a constant learning process. Let’s nurture empathy, be open to self-reflection and keep the balance between old school values and new school flexibility.
Jon Kloosterman, the Director of Operations at West Side Service in Zeeland, discusses their recent acquisition of a business and their approach to training and retention of technicians. The acquired business had been a pillar in the community for 72 years and was ready for a change in ownership. Jon also highlights the importance of maintaining professionalism and focusing on the right KPIs in your business.
Rick Levitan shares his experience and insights on real estate in the automotive industry. He discusses the importance of developing a strategy when expanding and finding new locations, as well as various methods for finding potential sites. Rick advises against falling in love with a specific location and highlights the option of leasing with an option to buy. He also discusses the role of real estate investment trusts (REITs) and the importance of demographics when considering a new location. Rick emphasizes the need for careful planning, good advisors, and transparency when acquiring a business or property.
What are some of Rachel Spencer’s “Rachelisms?” The Power of Consistency: Rachel emphasizes the importance of consistency and communication in her operations. She believes in creating habits, holding each other accountable, and striving for perfection while acknowledging that mistakes can happen. Customer Communication is Key: Rachel’s approach to customer service is all about overcommunication. You must provide customers with as much information as possible upfront, offering financing options, and sending vehicle health and safety reports via text. Rachel also shares her experiences with recruiting technicians including reaching out to institutes with automotive programs.
Carm Capriotto visits Scott Felser’s shop to showcase the renovations he made since the last visit. They discuss various changes, including adding a door to the parts room, implementing a four-day workweek, and upgrading facilities like a coffee bar and bathroom. They also highlight the overall design and decorations, with input from Scott’s wife, new security cameras, new phone system, the positive customer feedback, and Scott’s involvement in the “Brakes for Breasts” campaign.
Carm Capriotto discusses upcoming fall conferences the podcast is attending, speaking engagements, and events, including the Brakes for Breasts Campaign. Our website, remarkableresults.biz, now features a Classroom page. It’s a treasure trove of podcast episodes organized into specific topics, perfect for research and team discussions. Stay curious, keep learning, and let’s continue to Advance the Aftermarket.
In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people.
Dave Hobbs discusses the challenges and changes brought about by electrification in the automotive industry. Dave shares his experience with hub bearing failures, the importance of proper charging cables for electric vehicles and the maintenance requirements of EVs. He also discusses the recently launched ASE Safety Certification and the importance of safety in the industry. It’s an exciting time, and by embracing change and staying curious, technicians can ensure their success in this evolving landscape.
A new build in 4 months? How did Bill DeBoer do it?! When his father suggested knocking down an office building and building a shop in its place, Bill didn’t hesitate. He took charge of the project, handled the financing, and oversaw the construction. This podcast episode is filled with insights on fleet management, business strategies, and the importance of having a reliable network of professionals.
Do you find yourself making excuses not to hire a business coach? Tom Sciortino shares his experience with coaching and how it has helped him make changes in his business, resulting in an increase in average ticket and KPIs. He emphasizes the importance of seeking help and not waiting around for things to change, and encourages young people in the industry to seek guidance and coaching. Listen to this episode to learn how coaching can help you identify blind spots, gain a different perspective on your business, and prepare for the future.
Bill Nalu, Interstate Auto Care in Michigan, shares his “Why Much” philosophy, which advocates for a more nuanced approach to pricing that involves training, coaching, and consultation to understand the context of each customer’s needs and provide a personalized value proposition.
Mac Akram, the owner of Mack’s Complete Auto Repair in Chandler, Arizona, discusses the importance of professionalism in the automotive industry, including keeping the shop clean and organized and using digital vehicle inspections to provide better service. Mac believes that raising the standards of the industry is crucial to gaining the trust of customers. Mac also encourages shop owners to invest in training for their technicians.
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
Electric vehicles (EVs) are a hot topic in the automotive industry and for good reason. They offer numerous benefits, such as reducing emissions and improving fuel economy, but they also present some challenges, including a lack of infrastructure and range anxiety. Pete Meier shares his perspective on the impact of EVs on the industry and offers some insights into their history and future. His message is one of encouragement and reassurance, emphasizing that technicians have risen to the challenge of the rapidly changing industry.
John Ferguson, the owner of Domestic Diesel and Auto Service, shares his experience as a former dealer technician for Ford and how he started his own business. He talks about the challenges of finding the right team to support him and how he sought the help of industry experts to become a better leader and marketer. The episode also includes a video tour of John’s shop, where he specializes in Ford and GM diesel vehicles.
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida’s second location.
5 Secrets to a Successful Automotive Shop. Efficient Layout, Comprehensive Services, Honesty and Openness, Strong Company Culture and Attention to Client Service. Rad Air’s waiting area is a cut above the rest. With a fireplace, high tables for laptops, and free wifi and refreshments for customers, they ensure their client that theyare comfortable while waiting. They understand that client service is just as important as the repair itself, and they do everything they can to make the client experience a positive one. remarkableresults.biz/aw156Listen and view episode notes
As leaders, we all know that culture is important, but how often do we take the time to really analyze and shape it? Culture is the company’s personality, starting with the leadership team. Michael Smith discusses the significance of culture and offers advice on how to become a better leader. However, toxic culture can hold a company back. Michael advises leaders to identify toxic elements and people in their company and take action to eliminate them. He emphasizes that leaders must be held accountable for the core values and purpose of the company, and they must take action to ensure that the company’s culture aligns with these values.
Andy Bizub emphasizes the importance of common sense and listening in the automotive industry. It’s essential to be open to new ideas and ways of doing things while maintaining consistent business practices and providing real value to employees. By listening to employees and encouraging them to share their thoughts and insights, businesses can thrive and succeed in the ever-evolving industry.
Matt Lachowitzer shares his strategy for keeping his team engaged and communicative, including shutting down his business for three days to hold a company meeting. The meeting focused on differentiation, engagement, and culture and included a keynote speaker and team-building activities. The episode highlights Matt’s commitment to creating a fun, engaging workplace culture that fosters collaboration and growth.
Chris Lawson provides insights on using Indeed’s applicant tracking system effectively and recommends using social media to showcase your company’s values and culture to attract top talent. Chris also discusses the importance of personal connections and using proven methods to find the right technicians.