Social Media Archives

Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]

Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.

remarkableresults.biz/e674

The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]

We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.

Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.

The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.

The key talking points reside at remarkablersults.biz/e610

Social Media Influencer- Do What is Right and Not Easy [RR 598]

Matt Fanslow and Scott Brown have been great contributors to the podcast. They also have no-nonsense views about Social Media and the diluting and filtering of information. They talk about the Dunning-Kruger effect and time consumption among other topics as they speak to the good and bad of social media. They do recommend being professional in handling your social media presence. Learn to be professionals in handling your social media presence.

Matt Fanslow is the diagnostic tech/shop manager at Riverside Automotive in Red Wing, MN., and Scott Brown is a shop owner, an ASE Master Certified Automobile Technician and the CEO of Diag.net

You can find Matt and Scott’s previous episodes and the key talking points for this episode at remarkablersults.biz/e598

Social Media Strategies as we Re-Open the Economy [THA 176]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…

Everything you do Reflects your Brand with Jennifer Filzen and Rene Arreola [RR 541]

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States. Her writing talents launched her into writing SEO content for websites, social…

Carrie Lynn Rodenberg and Kim Walker on Social Media [RR 530]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…

What Needs to be in Your Marketing Plan Right Now [RR 524]

Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about the business challenges auto repair shop owners face through working…

Open Forum: Ask the Shop Owner – Part 2 [THA 160]

Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He…

Dominate Your Market – Own the Two Mile Zone [THA 151]

The Panel” Bryan Gossel, BG Automotive, Fort Collins, CO Sue Morsching, Elysian Auto Service, Elysian, MN Heather DePriest, American Garage Chinook, Montana Talking Points The CEO’s responsibility is to make the phone ring. You must create a year-long marketing calendar to help prepare (anticipate) for special events, seasons, holidays, etc Compare your numbers from each…

RR 492: YouTube – Benefit or Burden Part 2

RR 492: Youtube – Benefit or Burden Part 2

Welcome to the second installment of Youtube: Benefit or Burden Part 2. As you go through this episode you’ll discover the stimulus for this discussion. There are many passionate people on both sides of the value of YouTube as it relates to auto repair.

The episode’s expert guests include: Paul Danner, ‘Scanner Danner’ fame, Brin Kline, shop owner and member of Trained By Techs, Shop owner and Technician Michael Broccolo, from Rochester, NY Sara Fraser from Hass Performance Consulting and Matt Fanslow shop manager and lead diagnostician Riverside Automotive.

You’ll hear some sparks fly as the passion for training and quality diagnosis was front and center. The debate over the words diagnostic vs testing was prominent and the real facts that many shops are not really diagnosing they are retrieving a fault code and using statistical diagnostics therefore shooting the parts cannon and in many cases not doing right by the customer.

THA 148: Generating Repeat Business

THA 148 Generating Repeat Business

We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS

Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.

RR 483 – Managing On-Line Reviews – Kim Walker and Mitch Meier

RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews

Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.

My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.

As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.

RR 480: Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

The Geeks are back talking websites, wait until you hear this discussion. This super-smart group creates a pile of ideas, insights, and trends to think about. I must say they were at the top of their game in this episode.

With me for part 5 of Geek Talk is Bill Nalu, Interstate Auto Care, Madison Heights, MI, Chris Cloutier, Golden Rule Auto Care, Dallas TX also CEO of Autotext.me, Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE and Karim Morsli, Winkler Automotive, Gaithersburg, MD.

They talk organic content, the impact of social media vs the value of your website, using YouTube, and they wonder if video and chat will become mainstays on websites?

RR 479: Sara Fraser – Important Millennial Buying Habits and Tendencies

RR 479: Sara Fraser – Millennial Buying Habits and Tendencies

Millennials have become the largest generation recorded. So it is with a meticulous and careful analysis that we need to understand what do millennial customers want when it comes to vehicle service and repair. We need to adjust!

Sara Fraser is a millennial with over 15 years of retail management experience. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

She shares how millennials demand a level of service, convenience and digital finesse from whoever services their vehicles. Millennial customers can’t live without their smartphone, share great experiences, want fast communications, know how to post reviews and share on social media, and like at Amazon what things quick and fast. How do you adapt?

THA 134: Market Changes and What I’m Doing About Them

THA 134 – Market Changes and What I’m Doing About Them

We are dropping topics on Hybrid repair and marketing, building technician, avoiding a viral social goof, customer ADAS training, and communication tactics among others.

With me in this episode are three shop owners who really enjoyed sharing their battle scars of success, for that matter they continue to earn their scars as we all do. From Xpertech Auto Repair is Kathleen Jarsik, from Englewood, FL, Kurt Valvis, Co-Owner, Guys Foreign Car Repair, Metairie, La and Brent Robinson, Co-owner with his brother Brian in Snellville Auto Center, Snellville, GA and Loganville Auto Center, in Loganville, GA.

RR 431: Sara Fraser – The Power of Social Media for Automotive Professionals

Sara Fraser – The Power of Social Media for Automotive Professionals

There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.

Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

FTR 045: Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

FTR 045 Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

Brian Walker co-owner of Shop Marketing Pros explains that there is no silver bullet to marketing. He shares thirteen Foundational Marketing Tactics and is determined that your marketing is consistent and when business is good, keep marketing and when it is bad, keep marketing. Marketing requires patience. It takes times to build momentum

RR 420: Kim Walker – Building a StoryBrand

Kim Walker – Building a Story Brand

People are bombarded with 3,000 marketing messages every 24 hours. What does your message say?

Catch the power of ‘Story Brand’. Learn about the Guide, the Hero, the problem, and the plan among others. It is a perfect fit for growing your relationship with your client. This is a review of the book ‘Building A Story Brand’ by Donald Miller.

Kim Walker is an official Story Brand Guide and along with her husband, Brian are former shop owners who are taking their personal experience and helping shop owners with their ‘story’. Their company is Shop Marketing Pros and they are helping the service professional bring their story brand to their clients.

THA 111: Building New Customers

Building New Customers

David Roman from Done with Care – Auto Repair from Merium, KS and Greg Bunch from Aspen Auto Clinic from Colorado Springs and also the founder of Transformers Institute bring their A game to this discussion.

We covered a wide spectrum of strategies on customer growth and trust. We enveloped the marketing side of finding new customers and then how to complete the relationship once your service writer brought them from the phone call and into the shop.

David says that a big deception in opening a business; you think you are going to do what you are good at doing, however, you must be good at marketing; to make the phone ring. The CEO must make the phone ring or you’re going to have to spend money to hire a professional to do it.

Greg says that we must educate new clients on who we are, what we do, and why we do it. Greg wants you to Invite your new customer to talk to the tech and walk them through the findings of the inspections. He says that your customer struggles to find a trustworthy mechanic, so if you want to build a long term customer; earn their trust.

THA 105: Catering to the Millennial Customer

Catering to the Millennial Customer

We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI

The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.

RR 368: Shop Talk 4. Gaining New Customers Through Marketing Automation.

Gaining New Customers Through Marketing Automation

Shop Talk 4 brings Doug Callaghan from Vic’s Service Centre, David Roman Done With Care Auto Repair, and Bill DeBoer Jr, AAM from DeBoer’s Auto Sales and Service together for an open discussion.

The big storyline here is Gaining New Customers Through Marketing Automation. We’re talking lead generation, email automation, sales funnels and creating fresh organic content. And so much more.

These owners are looking to find their new customers before they need their services. is what propels them to be better at service.

RR 350: Carrie-Lynn Rodenberg on Building Relationships One Transaction at a Time. The Power of CRM.

Building relationships one transaction at a time. The power of CRM.

Carrie-Lynn Rodenberg is the founder of Turnkey Marketing. It is a leading all-in-one marketing system for Auto Repair Shops. It is not just a software platform, but is an entire strategically planned, timed, and executed online and offline system, developed by marketing experts, that removes virtually all of the owner’s stress and time spent on marketing.

She and her team specialize in helping auto repair shops attract new leads, increase car count, and keep customers longer, without the shops having to do any work. She managed to do this by integrating cutting-edge technology with the best digital marketing tactics.

Her valuable tips and advice provide insights on how to build and connect with customers while maintaining healthy marketing content to keep businesses visible. Her strategies also include the most basic form of connecting, the normal conversation and content that revolves around helping customers get over their immediate issues. Appealing to humanize the complicated world of CRM, she enlightens us that the key to loyalty is built one transaction at a time.

RR 337: Mandy Pennington from Net Driven – Influence Your Customer in Their Digital Hangouts

Influence your Customers In Their Digital Hangout.

Mandy Pennington is the Director of Internet Marketing at Net Driven and she brings an array of ideas to improve the influence you have on your customer where they interact with you in their digital world.

The more listening and empathizing you are engaged with your customers the more effective you can make your marketing and experiences. Be your customer’s ‘Day Maker’. Take ownership of your website and your social media channels so you can influence your customer in those micro-moments. Meet them where they are.

We talk SEO, your customer purchase journey, and digital marketing trends for 2018 & beyond. We discuss protecting your online Image and the very big push for having a mobile-friendly website. It will make a difference in your digital marketing.

RR 311: Scott Pelava from Lonsdale Auto Works

Stronger and Better Because of the Challenges He Faced

Scott Pelava a fellow shop owner from Lonsdale, MN has had an interesting road to success; sometimes rocky. Many shop owners can relate to tough times. Scott had the ‘grass was greener syndrome’ that happens to may shop owners and he faced some hard realities that running a business was different than being a tech.

Scott shares a very personal story of almost losing everything because of a plethora of circumstances he faced. Through his story, gain insights to help you prevent financial challenges that can overwhelm your life and business.

Pelava also wanted to share ideas and learn from his industry peers so he started a Facebook group called Automotive Shop Owners Group (ASOG).

RR 303: Jason Soto from Mobilesoft.com

There’s an APP for that!

Ever thought of connecting with your customer with your own APP. Did you know that a smartphone app is a retention strategy?

Ever thought of the challenges with social media to get your message heard? What if you could push a message to a user of your app? Will your customer have a stronger relationship with you if your app is on their phone?

Jason Soto from Mobile Soft Technology talks about the value of having your own smartphone app. Interesting concepts you need to know about. Learn about this tool and how it could work for you in your quest to create customers for life.