Google Reviews: New Value From the Words Used [RR 793]

We are with Jimmy Lea from Kukui at ASTE 2022 with another important Google Update. We are always keeping you in the know as it relates to mother Google. Google is now giving more credibility and weight to customer reviews. It goes beyond their ranked star review and dives into what they wrote, word for word, literally. What does that mean for your shop?
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Differentiate with Video [THA 299]

They say a picture is worth a thousand words, but what about video? Video content has taken our world by storm, and if you’re not doing videos for your shop, you are behind. Keep listening to find out how to differentiate yourself from other shops using authentic stories from your customers and employees.
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Paul Scanner Danner: His Life, His Brand, His Impact [RR 791]

For my 5th episode with Paul ‘Scanner’ Danner, we sat in the ASTE studio and caught up on his life, his world. There are some great pictures if you watch the video version of the episode of him in 1994 and now. He reminisces about his Dodge Power Wagon, his family, and the Scanner Danner Brand. Paul was at ASTE to learn and continue to hone his craft. Paul has his son working with him in the creative process to keep ‘Scanner Danner’ relevant and up to date.
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Out with the Old, in with the New [AW 095]

Guest hosts and shop tour with Rich and Linda Brauer, 59 Auto Repair, Plainfield, IL. They’ve been in business 28 years and was the 2021 NAPA Shop of the Year. Rich and Linda discuss the importance of being open to new ideas and change, rather than saying “that is the way we’ve always done it.” 

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Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]

Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]

It’s always a pleasure to sit down with the Shop Marketing Pro’s team. We recorded this at the 2021 ASTE Conference. Marketing is constantly evolving and as a business owner, it’s easy to push it to the back burner. So do you know when is the best time to be marketing? My panel explains the great mystery of life.

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CEO Margaret Palango Takes the Lead [RR 692]

CEO Margaret Palango Takes the Lead [RR 692]

I’m so honored to be speaking with the new CEO of Auto Shop Solutions, Margaret Palango. In this episode, Margaret shares how she went from a stay-at-home mom to her newly appointed position as CEO. You have to create opportunities for yourself and go for what you want. Her new role will encourage more women to join our industry. Listen and be inspired and strive to grow your confidence so you can reach your goals, take big leaps and make a difference.

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Jimmy Lea’s Top 7 Proven Marketing Methods [RR 687]

Jimmy Lea’s Top 7 Proven Marketing Methods [RR 687]

The online realm of marketing can be overwhelming by just thinking about it. How do you successfully market your business online? Stop spending money on methods that don’t produce or may even work against you. You need to measure and manage your marketing for the most significant results possible. I’m in the ASTE 2021 studio with Jimmy Lea, Kukui evangelist, to discuss the top 7 methods you can implement in your shop today that are proven to put your shop on top.

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Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]

Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]

Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.

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The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]

The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]

We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.

Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.

The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.

The key talking points reside at remarkablersults.biz/e610

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Social Media Influencer- Do What is Right and Not Easy [RR 598]

Social Media Influencer- Do What is Right and Not Easy [RR 598]

Matt Fanslow and Scott Brown have been great contributors to the podcast. They also have no-nonsense views about Social Media and the diluting and filtering of information. They talk about the Dunning-Kruger effect and time consumption among other topics as they speak to the good and bad of social media. They do recommend being professional in handling your social media presence. Learn to be professionals in handling your social media presence.

Matt Fanslow is the diagnostic tech/shop manager at Riverside Automotive in Red Wing, MN., and Scott Brown is a shop owner, an ASE Master Certified Automobile Technician and the CEO of Diag.net

You can find Matt and Scott’s previous episodes and the key talking points for this episode at remarkablersults.biz/e598

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Social Media Strategies as we Re-Open the Economy [THA 176]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…

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Carrie Lynn Rodenberg and Kim Walker on Social Media [RR 530]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…

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What Needs to be in Your Marketing Plan Right Now [RR 524]

Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about the business challenges auto repair shop owners face through working…

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Open Forum: Ask the Shop Owner – Part 2 [THA 160]

https://youtu.be/fi3oBrNmE9Q Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations.…

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Dominate Your Market – Own the Two Mile Zone [THA 151]

The Panel” Bryan Gossel, BG Automotive, Fort Collins, CO Sue Morsching, Elysian Auto Service, Elysian, MN Heather DePriest, American Garage Chinook, Montana Talking Points  The CEO’s responsibility is to make the phone ring. You must create a year-long marketing calendar to help prepare (anticipate) for special events, seasons, holidays, etc Compare your numbers from each…

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RR 492: YouTube – Benefit or Burden Part 2

RR 492: Youtube – Benefit or Burden Part 2

Welcome to the second installment of Youtube: Benefit or Burden Part 2. As you go through this episode you’ll discover the stimulus for this discussion. There are many passionate people on both sides of the value of YouTube as it relates to auto repair.

The episode’s expert guests include: Paul Danner, ‘Scanner Danner’ fame, Brin Kline, shop owner and member of Trained By Techs, Shop owner and Technician Michael Broccolo, from Rochester, NY Sara Fraser from Hass Performance Consulting and Matt Fanslow shop manager and lead diagnostician Riverside Automotive.

You’ll hear some sparks fly as the passion for training and quality diagnosis was front and center. The debate over the words diagnostic vs testing was prominent and the real facts that many shops are not really diagnosing they are retrieving a fault code and using statistical diagnostics therefore shooting the parts cannon and in many cases not doing right by the customer.

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THA 148: Generating Repeat Business

THA 148 Generating Repeat Business

We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS

Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.

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RR 483 – Managing On-Line Reviews – Kim Walker and Mitch Meier

RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews

Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.

My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.

As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.

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RR 480: Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

The Geeks are back talking websites, wait until you hear this discussion. This super-smart group creates a pile of ideas, insights, and trends to think about. I must say they were at the top of their game in this episode.

With me for part 5 of Geek Talk is Bill Nalu, Interstate Auto Care, Madison Heights, MI, Chris Cloutier, Golden Rule Auto Care, Dallas TX also CEO of Autotext.me, Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE and Karim Morsli, Winkler Automotive, Gaithersburg, MD.

They talk organic content, the impact of social media vs the value of your website, using YouTube, and they wonder if video and chat will become mainstays on websites?

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RR 479: Sara Fraser – Important Millennial Buying Habits and Tendencies

RR 479: Sara Fraser – Millennial Buying Habits and Tendencies

Millennials have become the largest generation recorded. So it is with a meticulous and careful analysis that we need to understand what do millennial customers want when it comes to vehicle service and repair. We need to adjust!

Sara Fraser is a millennial with over 15 years of retail management experience. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

She shares how millennials demand a level of service, convenience and digital finesse from whoever services their vehicles. Millennial customers can’t live without their smartphone, share great experiences, want fast communications, know how to post reviews and share on social media, and like at Amazon what things quick and fast. How do you adapt?

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THA 134: Market Changes and What I’m Doing About Them

THA 134 – Market Changes and What I’m Doing About Them

We are dropping topics on Hybrid repair and marketing, building technician, avoiding a viral social goof, customer ADAS training, and communication tactics among others.

With me in this episode are three shop owners who really enjoyed sharing their battle scars of success, for that matter they continue to earn their scars as we all do. From Xpertech Auto Repair is Kathleen Jarsik, from Englewood, FL, Kurt Valvis, Co-Owner, Guys Foreign Car Repair, Metairie, La and Brent Robinson, Co-owner with his brother Brian in Snellville Auto Center, Snellville, GA and Loganville Auto Center, in Loganville, GA.

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RR 431: Sara Fraser – The Power of Social Media for Automotive Professionals

Sara Fraser – The Power of Social Media for Automotive Professionals

There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.

Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

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FTR 045: Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

FTR 045 Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

Brian Walker co-owner of Shop Marketing Pros explains that there is no silver bullet to marketing. He shares thirteen Foundational Marketing Tactics and is determined that your marketing is consistent and when business is good, keep marketing and when it is bad, keep marketing. Marketing requires patience. It takes times to build momentum

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