FTR 053: Judi Haglin – Do You Know The Exact Source of Your Marketing Efforts?

Do You Know The Exact Source of Your Marketing Efforts?

Judi Haglin from Haglin Automotive has a passion for numbers and marketing. She has a chance to set up why you need to track your marketing efforts and determine which give you the greatest return. She has a few great ideas on how to do it and why tracking and the numbers has helped her marketing investment pay dividends for her.

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FTR 052: Build Your Bench – Kyle Holt and Jay Goninen

Build Your Bench – and Be a Proactive Recruiter.

Kyle Holt President of SP/2 and Jay Goninen from ‘Find a Wrench’ speak to their expertise as supporters and recruiters of technician talent. They have the depth of experience and are speaking to you from their heart about your need to recruit talent when you don’t need the help. They will tell you why.

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FTR 050: What the Aftermarket Can Learn from Professional Wrestling – Matt Fanslow

FTR 050: What the Aftermarket Can Learn from Professional Wrestling

Matt Fanslow threads a concept that we can learn from the way professional wrestling promotes themselves. Matt makes a strong point comparing the promotion of professional wrestlers to aftermarket shops. Matt likes to look outside the industry to learn and see new things. A stretch in thinking, I don’t think so. I know one thing, this rant will make you think.

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FTR 048: Amy Mattinat – Our Technicians Are Car Doctors

Our Technicians Are Car Doctors

Amy Mattinat delivers her impassioned perspective on the value and benefits of ASE. It may be time for you to understand why you support ASE and if you don’t, to understand why you must. If there was ever a time to embrace ASE it is now. The high tech world of the automotive creates the need for highly trained technicians and through ASE certification allows us to differentiate ourselves and improve our image.

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FTR 045: Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

FTR 045 Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

Brian Walker co-owner of Shop Marketing Pros explains that there is no silver bullet to marketing. He shares thirteen Foundational Marketing Tactics and is determined that your marketing is consistent and when business is good, keep marketing and when it is bad, keep marketing. Marketing requires patience. It takes times to build momentum

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FTR 043: Dave Hobbs – Find The Time and Make the Sacrifice to Attend Training. Trainers Do!

Dave Hobbs – Find The Time and Make the Sacrifice to Attend Training. Trainers Do!

Dave Hobbs travels the country training technicians for Delphi Technologies. His participation in the industry is without rival. He has a strong message for you about training venues, hands-on and the sacrifice that all aftermarket trainers make in their lives to bring you training. All he wants is to have you come to class when the trainers come to your town.

Find Dave’s talking points and links to his previous episodes on the show notes page at remarkableresults.biz/f043

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FTR 042: Vinnie Lucido – Find a Balance to Your Ego

Find a Balance For Your Ego

Vinnie Lucido from Co-Auto in Reno Nevada says we need to find a balance in our Ego’s. His rant brings in the value of Yoga to your well being. He is a Yoga teacher so he should know about the value of Yoga in one’s life. His message has a three-pronged approach; put your ego in check, let’s stop judging each other and check out the power of Yoga.

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FTR 040: Bob Greenwood – Our Suppliers Need to Better Understand the Service Professional

Our Suppliers Need to Better Understand the Service Professional. Bob Greenwood, President of Automotive Aftermarket E-Learning Center points out that the supply side of our industry must find a higher level of understanding of the opportunities and challenges of the service professional. He says it’s not all about selling parts, but about how the suppliers can help the pro become more efficient, productive and profitable.

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FTR 033: Kirk Richardson On Technician Pay Plans

Kirk Richardson is a young and successful entrepreneur. Born into a blue-collar, hard-working family, he was a below average student in high school and college. At the age of 22, he left school and started his first business. He bought his first three bay shop at the age of 24. Seven years later he bought his…

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