In the world of the customer, do they know what DVI stands for or what an inspection really is? Have you thought about calling it a “Vehicle Health Check?” My panel discusses the importance of transparency with your customer and why you might want to change the term ‘DVI.’
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Guest Host and Shop Tour with Bob Noriega, AutoWorks of Tampa, Tampa, FL.
Customer amenities aren’t just a snack bar and some coffee k-cups. It takes more to deepen a relationship. My panel of shop owners goes beyond the free wifi and beverages to really wow their customers and make that lasting impression. Amenities are your ultimate marketing tool for your business. Take Note!
Did you know your customer’s bathroom is one of the most important reflections of your business to your customer? It reflects the commitment to a clean environment, it will affect your customer’s perception of your business and it demonstrates how well you’ll care for their personal vehicle. My panel discusses simple bathroom amenities that can have a huge impact and lasting impression on customers. Strive to have a customer rest room that is like the Ritz Carlton.
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Are A,B, and C technician levels outdated? Or do we need to take into account specialized skills that can be required in certain areas? Is there room for A, B and C levels within categories? As our industry continues to change, maybe our perspectives on technician labels change too.
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There are business coaches for shop owners, service advisors, COO’s and managers. But what about technicians? Training events are critical for everyone in your shop, but one on one technician mentoring at your facility is unrivaled. Find out the benefits of bringing a trainer in specifically to teach your team.
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If you’re lucky enough to work with family, you know how special it is to have their support and passion. But inserting a family member into a business takes work to maintain a healthy culture. In this episode, you’ll hear from the perspective of two father-daughter teams and how they successfully made the transition.
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Mobile Diagnostics and 3D Printing [RR 710]
Mobile diagnostics is a growing segment of our industry. I sat with Brandon Dills at ASTE. We talked about his mobile diagnostic company, his investment, training, ADAS, and even using a 3D printer. Brandon also shares his plans for the future.
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Preventing Employee Apathy [THA 258]
How do you prevent apathy in your business? We know hiring is a crucial component in setting your culture the right way, but culture isn’t a set it and forget it concept. In this episode, learn some important tactics my panel uses in their businesses to keep a pulse on their people.
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Why We Are Better Than The Car Dealerships [THA 257]
It’s time to shift your perspective from “we are the alternative to the dealerships” to “the dealerships are the alternative to us.” Are we making enough buzz about the benefits of independent repair shops? My panel shares their perspective and offers real testimonials from customers on their experience at the dealerships.
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Private Training Huge Benefit – Bill Hill and Leigh Anne Best [AW 079] 079]
Guest Host and Shop Tour with Leigh Anne Best and Bill Hill from Mighty Auto Pro in Medina, OH speak to the power and value of private training for their technicians. Pick up some very smart ideas during the shop tour of this 17 bay legacy facility.
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Keith Perkins Mobile Diagnostician and Tour of his Vans [AW 078]
Guest host Keith Perkins, L1 Automotive Diagnostics and Programming, Tulsa, OK
Keith also operates the L1 Automotive Training company that offers advanced level automotive training on-site and online at www.L1Training.com. See or hear a tour of his three Mobile Diag Vans.
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Scheduling Work Flow [THA 248]
We are living in the “new normal.” For anyone who wants things to go back the way they were pre-pandemic, you’ll be waiting a long time. Professionals everywhere are feeling the impact of shipping delays, short staff, and pricing. Our industry is no exception and efficient workflow has never been more critical. Clear communication and expectations between employees and customers is step one. In this episode, my panel shares their own experiences with scheduling workflow. Listen for some smart ideas start implementing small changes in your business that will have a lasting impact.
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From Shadowing to Apprentice Graduate [RR 688]
We hear over and over again that high school students happen to stumble upon a shadowing field trip in school and realize the automotive industry has endless career opportunities for them. This happened with Bridgette Johnson, when are we going to start spreading the word to our local schools instead of sitting on the sidelines?
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Implementing EOS with Barry Barrett: 4 Shop Owners Share Their Success [RR 686]
The Entrepreneurial Operating System has been highlighted on the podcast with a 7 part series featuring Barry Barrett, a certified EOS Implementor. The EOS system enables owners to get the most out of their business using six key components: Vision, People, Data, Issues, Process, and Traction. It’s easy to discuss and learn, but how does it work with real people in different levels of business? In this episode, you’ll hear from 4 shop owners that have implemented EOS in their business and their success stories from it.
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Creating Lifetime Customers [RR 684]
Establishing a connection with your customers and being able to keep them coming back is always a challenge for the automotive industry. How do you build loyalty and ensure customers are educated properly? In this episode, Brittany Schindler answers that question with easy-to-follow steps her service advisors implement every day, including a lifetime warranty for customers. Keep listening and brainstorm what you could change in your business.
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Service Advisor Role Play #6 [THA 245]
You’re going to love this episode. My panel dives into a role play like we’ve never done before. Chad Jacks and Ethan Smith swap their roles interacting as a service advisor answering a phone call from a customer. They play an average service advisor and then redo the scenario as an exceptional service advisor. Rena Rennebohm offers coaching in between. Answering the phone is often the first interaction you have with a client opportunity. Are you listening to recorded calls? Do your service advisors need an occasional tune-up? This episode will help in all cases.
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Scan Tools Part 3 [RR 678]
Same crew, Matt Fanslow, Keith Perkins and Bill Nalu from Part 1 and 2 and in this episode we are hearing about preferred scan tool preferences by platform. We also hammer about the investment the shop needs to make in scan tools for the team and some additional myths. The team speaks to the difference between a scan tool and a diagnostic platform.
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Scan Tools Part 2 [RR 669]
Same crew, Matt Fanslow, Keith Perkins and Bill Nalu from part 1 and we came together to discuss the myths of which scan tool will do a better job and if the words “Scan tool,” is the right term to define this device. Also, many do not know that you can buy an OE scan tool from the dealer. Yes another deep discussion and if you didn’t listen to Scan Tools Part 1 it is episode 629 released in April 2021. remarkableresults.biz/e669Listen and view episode notes
Service Advisor Must-Have Qualities [THA 234]
The service advisor role for the automotive industry is crucial for your business and customers. Sometimes owners try to fill that seat with a warm body without realizing the qualities and communication skills required for that position. It goes beyond being friendly and in this episode, my panel takes a deep dive from different perspectives. remarkableresults.biz/a234Listen and view episode notes
Scan Tools Part 1 [RR 629]
Scan tools…who should be the one investing in scan tools? The owner? The technician? How often are you turning away jobs because you don’t have the right tool? Does a journeyman plumber need to buy their own tools to do a job? I don’t think so! These are all questions we cover in this episode with Matt Fanslow, Keith Perkins, and Bill Nalu. A wide-open panel discussion you will enjoy and learn just one thing.
The key talking points for this episode reside at remarkablersults.biz/e629Listen and view episode notes
Have You Started Your Apprentice Program? [THA 216]
How many times have you heard “there is a technician shortage problem.” Is there really a technician shortage or is the real problem that there is a shortage of qualified technicians?
In this episode, we discuss the entire apprenticeship journey through the eyes of Jason Molinar. Find out how Jason literally switched gears as a pharmacy technician to becoming McNeil’s Auto Care’s most recent apprentice graduate.
As a business owner, the solution to staffing issues and shortages is…you. Now’s the time to build an apprentice program and “grow your own” technician. Jason’s story is powerful and should motivate you to start. A must listen to help ensure your business continues into the future.Listen and view episode notes
Rethinking Your ASE Certification [THA 215]
Did you know you need a license to cut hair but you don’t need a license or certifications to change brakes on a vehicle? And why do industry owners and technicians not value ASE certifications? That is the question of the day.
Joining me on this lively discussion on ASE is Trish Serratore, Sr. VP Communication, ASE, Mark Murphy, Lead Technician, Dynamic Automotive and technician and mentor Bryan Stafford from Parkway Automotive in Little Rock, AR
A great way to attract and keep customers is by letting them know YOU have certified technicians working on their vehicles. It is also a strong part of your value proposition. Now think about this …… If you value your ‘career’ in our industry wouldn’t ASE Certification be at the top of your list?
Don’t let the fear of failure keep you from taking the tests, there are practice tests and plenty of support located on the ase.com website to guide you along the way including the new recertification app.Listen and view episode notes
The Virtual Service Advisor [RR 621]
Amidst the pandemic scare, shops have taken advantage of VoIP, cloud services and new technologies to serve their customers. Some have had to put their service advisor working from home for various reasons. Imagine having support for your counter in the virtual world. Is there is a future for a Virtual Service Advisor?
Our guest today, Robbie Bunch became a virtual service advisor because of the pandemic and has excelled at it. His previous experience helped make this a reality for a shop he supports. Not only is Robbie Bunch doing Virtual Service Advisor work for a shop he continues to work for his other business “Platform Digital Marketing.”
Robbie and I toss out the idea of creating an entire industry of Virtual Service Advisors to support shops when your business is growing but not in need of a full-timer or when you lose a Service Advisor and while you are looking to hire a new person to rely on a Virtual Service Advisor to take up the slack. This episode will get you thinking.
The key talking points reside at remarkablersults.biz/e621.Listen and view episode notes
Service Advisor Role Play #5 [THA 213]
Our role play subjects cover closing the expectation gap on the appointment setting call and understanding the importance of building anticipation in making the sale after the results of the DVI. We also covered how to demonstrate the effectiveness of the Service Advisor in calming the customer while building value in their services and retaining the sale. Lastly, we talked about the effective way in deferring services at the cash-out. All important and vital in building you or service advisor team.
The panel includes Clint White from Shop Vision, Dan McWilliams from Quality Service Center and Ben Lesueur from Oxford Automotive. They put their service advisor strategies for you to follow.
Find ways to compare and improve your confidence and comfort in the face of your customer. Together we have something here. This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a213Listen and view episode notes