The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]
The Brakes for Breasts campaign, every October, supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leigh Anne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. They discuss the initiative and how it raises funds for breast cancer research by offering free brake pads to customers in October. Dr. Justin Johnson from the Cleveland Clinic talks about the importance of a vaccine trial for triple negative breast cancer. Jennifer Davis, the first recipient of the vaccine trial, shares her experience. Our panel emphasizes the importance of community support and the potential of the vaccine trial to revolutionize cancer treatment.
We are challenging the industry to reach a goal of $369,000 or even $400,000 for this year and to involve at least 500 shops. This is a simple and effective program to offer to your customer and to anyone involved to tour the lab and see the impact of their contributions.
remarkableresults.biz/cc111
Acquiring and Transforming a 72 Year Old Business [AW 171]
Jon Kloosterman, the Director of Operations at West Side Service in Zeeland, discusses their recent acquisition of a business and their approach to training and retention of technicians. The acquired business had been a pillar in the community for 72 years and was ready for a change in ownership. Jon also highlights the importance of maintaining professionalism and focusing on the right KPIs in your business.
remarkableresults.biz/aw171
Redefining Business Bravery: Stories of Courage [THA 341]
Join our panel as they share insights on the importance of courage, different leadership styles, the need for tough conversations, and the role of coaching and mentoring in developing courage in teams. The panelists emphasize the importance of effective communication, training, and providing individuals with the tools and confidence to make courageous decisions. They also discuss the need for leaders to make tough decisions even when uncomfortable.
remarkableresults.biz/a341
My Technicians Won’t Go To Training: Why Not? [RR 875]
Our panel from NAPA AutoTech Training, discuss key insights regarding the pivotal role of continuous training in the automotive aftermarket industry. What are the challenges of learning technical material after a demanding workday and is there the need for tailored training sessions that consider the environment and attention span of technicians? The NAPA Apprentice Program was highlighted for its self-paced approach, allowing apprentices to earn multiple ASE certifications in a span of two years. Beyond training, the panel stressed the significance of investing in technicians and the consensus emerged that prioritizing attitude and work ethic in technician hiring, rather than just skill sets, equals a successful workforce.
remarkableresults.biz/e875
Real Estate Strategies [AW 170]
Rick Levitan shares his experience and insights on real estate in the automotive industry. He discusses the importance of developing a strategy when expanding and finding new locations, as well as various methods for finding potential sites. Rick advises against falling in love with a specific location and highlights the option of leasing with an option to buy. He also discusses the role of real estate investment trusts (REITs) and the importance of demographics when considering a new location. Rick emphasizes the need for careful planning, good advisors, and transparency when acquiring a business or property.
remarkableresults.biz/aw170
How to Maintain Focus in a World Full of Distractions [RR 874]
Rick White discusses the challenges of maintaining focus and avoiding distractions. He explores the negative effects of distractions on productivity and shares insights on how to improve focus. Rick White, a business coach, provides tips on creating bubbles of focus, scheduling tasks, and setting boundaries with distractions. He emphasizes the importance of having a clear destination and purpose, as well as the need to overcome obstacles and challenges.
remarkableresults.biz/e874
Listen and view episode notesHow Do You Define Professionalism? [THA 340]
How do you define professionalism? It’s not just about how we dress but how we act and conduct our business. In this episode our panel dives into how professionalism is key in the automotive industry, and how it affects our businesses. They discuss the impact of professionalism on customer perception and satisfaction, and share personal experiences of creating a positive and welcoming environment in their auto repair shops. By prioritizing both the physical appearance and the customer experience, auto repair shops can set themselves apart and create a loyal customer base.
remarkableresults.biz/a340
Are You Really Overbooked? [THA 339]
Being overbooked doesn’t necessarily equate to higher productivity or profitability. In this episode, our panel discusses the challenges and impact of being overbooked in the automotive repair industry. They emphasize the importance of understanding productivity numbers, managing customer expectations, avoiding burnout for the team, optimizing scheduling, and utilizing technicians’ strengths. Think twice before you boast about being overbooked!
remarkableresults.biz/a339
Listen and view episode notesParadigm Shift: Predicting Customer Needs with Artificial Intelligence [RR 870]
Dave Schedin and Jorge Antico discuss the importance of showing care and compassion for customers, effective communication, and the use of technology to improve customer service. Did you know technology can help overcome the shortage of qualified staff by providing comprehensive information to service writers, demonstrating expertise, and offering cost-effective maintenance programs? They also emphasize the significance of preventative maintenance in reducing breakdowns and improving customer satisfaction. They encourage a paradigm shift in the industry to prioritize customer care and proper maintenance.
remarkableresults.biz/e870
Breaking the Mold: How a Staffing Agency Can Help You Build a Winning Team [THA 338]
“There isn’t a technician shortage,” Said no one ever.
Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them. Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.
remarkableresults.biz/a338
Listen and view episode notesEV Fire Safety: Exploring Risks and Solutions [RR 869]
What are the hidden risks associated with Electric Vehicles (EVs)? Multi-shop owner and District Chief of the Troy Fire Department Donnie Hudson and mechanical engineer and Captain of the Troy Fire Department, Pat Durham, discuss the importance of awareness and proper training for EVs. EV fires can be complex and involve risks of corrosion, and short circuits. Education and training are crucial for firefighters, first responders, and automotive professionals to ensure EV safety. Working on EVs can also have insurance implications, with potential surcharges. Despite the risks, being prepared and knowledgeable about EVs is critical when handling damaged vehicles.
remarkableresults.biz/e869
From Training to Triumph: Breathe Leadership Into Your People [RR 868]
COO’S Max Orsborn and Dave Askwith discuss the importance of training and defined leadership in automotive businesses. They highlight the need for effective training that goes beyond just checking boxes, emphasizing accountability and pressure on individuals who attend training sessions. The conversation also touches on the significance of transparency and communication within organizations, focusing on clear communication during promotions and changes. Max and Dave share their experiences as leaders, with insights on admitting mistakes and making adjustments in hiring, as well as the importance of staying true to one’s beliefs and vision.
remarkableresults.biz/e868
Marketing Power Panel: Grow Your Revenue by $1 Million [THA 337]
Is it possible to grow your shop’s revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop’s current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don’t stop when business is busy.
remarkableresults.biz/a337
Is Your Shop Butcher Clean? [RR 866]
COO’S Andrew Marcotte and Melissa Parker discuss growth and succession in the industry, emphasizing the importance of having a sellable business. They share their experiences with acquiring and managing new shops, highlighting the value of cultural fit over work experience. Andrew and Melissa also encourage others to build relationships within the industry, learn from other operations and have a ‘butcher clean’ shop!
remarkableresults.biz/e866
Counterfeit Parts [THA 336]
Get ready for an eye-opening episode as we dive deep into the world of counterfeit parts in the automotive industry. Tanner Brand, a mobile diagnostician and trainer; Bob Stewart, the global brand protection manager for General Motors; and Stephen Kontos, a patent attorney counsel specializing in automotive engineering and software, discuss the implications of counterfeit parts for technicians, shop owners, and large companies. What is the difference between aftermarket parts and counterfeit parts? What are the legal and security risks from obtaining software from gray market or black market websites? It’s clear that this is a complex issue that requires ongoing attention and discussion. Stay tuned for a potential part two of this episode where we’ll continue to explore this topic.
remarkableresults.biz/a336
Hiring Process Explained [RR 865]
Phil Carpenter discusses the challenges of finding good technicians and the constant need for recruitment. Phil maps out the hiring process at Urban Auto Care and Avalon Motor Sports, which includes video interviews and in-person interviews. It’s critical to a good fit for the long term and filtering out candidates who are not willing to go through their hiring process. He also explains the importance of maintaining a sense of urgency in hiring, employee turnover, and recognizing when it’s time to let someone go.
remarkableresults.biz/e865
Embracing Change: Navigating the Electrification Revolution [AW 165]
Dave Hobbs discusses the challenges and changes brought about by electrification in the automotive industry. Dave shares his experience with hub bearing failures, the importance of proper charging cables for electric vehicles and the maintenance requirements of EVs. He also discusses the recently launched ASE Safety Certification and the importance of safety in the industry. It’s an exciting time, and by embracing change and staying curious, technicians can ensure their success in this evolving landscape.
remarkableresults.biz/aw165
Is Your Company Culture Holding You Back? [RR 864]
Now, I know what you’re thinking, “Culture again?” But trust me, this episode takes a deep dive into how culture can truly make or break a business. Every business has a culture, whether it’s intentional or not, and it’s crucial to evaluate if it’s the right one for retaining employees and attracting customers.
Imagine an auto repair shop that truly understands the frustrations of car owners and aims to provide honest, knowledgeable, and reliable service to give them peace of mind. That’s the kind of culture that draws customers in and keeps them coming back.
Chris Lawson suggests checking out an article in the show notes that discusses the impact of culture on over 40 business metrics. Studies have shown that employees are more motivated and efficient in a happy work environment. So, investing in your company culture can actually boost your bottom line.
If you’re a business owner or someone interested in creating a positive work environment, this episode is a goldmine of information. Carm and Chris provide practical guidance on building company culture and emphasize the need for strong policies, procedures, and teamwork.
remarkableresults.biz/e864
Stagnation vs Acceleration: How EOS Can Transform Your Business [862]
Have you ever wondered how different businesses face similar challenges? Join Barry Barrett, a certified Entrepreneurial Operating System (EOS) implementer and business consultant, and Jeremy Bates, the president of Bates Security. They discuss the importance of culture, family, and implementing the Entrepreneurial Operating System (EOS) in their businesses. The key takeaway? Building a strong culture and surrounding yourself with quality people can lead to long-term success and employee retention.
remarkableresults.biz/e862
One Location $2.5M: How We Do It [THA 334]
Shop owners Jimmy Alauria, Joe Hanson, and John Gustafson share their strategies and tactics for achieving exceptional success. The most valuable lesson? The importance of having a strong team, setting goals, and monitoring key performance indicators to achieve success. They emphasize the need for attention to detail, accountability, and hiring the right people, empowering them to lead and demonstrating commitment to the purpose and core values of the business. Tune in to learn more about how to achieve success in this industry!
remarkableresults.biz/a334
Is Hiring a Business Coach Worth It? Dispelling the 5 Excuses Not to Hire One [AW 163]
Do you find yourself making excuses not to hire a business coach? Tom Sciortino shares his experience with coaching and how it has helped him make changes in his business, resulting in an increase in average ticket and KPIs. He emphasizes the importance of seeking help and not waiting around for things to change, and encourages young people in the industry to seek guidance and coaching. Listen to this episode to learn how coaching can help you identify blind spots, gain a different perspective on your business, and prepare for the future.
remarkableresults.biz/aw163
How Can Data Improve Customer Relationships and Sales? [860]
Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success.
remarkableresults.biz/e860
Why Much? How Much? Exploring Value Proposition in Auto Repair [AW 162]
Bill Nalu, Interstate Auto Care in Michigan, shares his “Why Much” philosophy, which advocates for a more nuanced approach to pricing that involves training, coaching, and consultation to understand the context of each customer’s needs and provide a personalized value proposition.
remarkableresults.biz/aw162
Creating Consistent Routines that Drive Success [THA 331]
Do you find it hard to create consistent routines that drive success? This episode discusses the importance of standard operating procedures (SOPs) and how they can help businesses achieve their goals. Our guests, Jaron Kleber, Chris Machado, and Nick Hively, discuss the positive impact of SOPs on creating a positive culture and improving the consistency of the customer experience. They also discuss the importance of engaging team members and getting their input when creating SOPs.
remarkableresults.biz/a331
Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
remarkableresults.biz/aw160