THA 120: How Can We Provide Our Technicians a $100K Yearly Pay Package?
How Can We Provide Our Technicians a $100K Yearly Pay Package?
We covered a large swath of reasons to review technician pay and to create a fair and adequate compensation plan based on criteria that is a win, win, win for the tech, the owner and the customer.
Our panel consists of Seth Thorson, shop owner at Eurotech Auto Service New Brighton, MN, Jerry Kezhaya, shop owner at The Auto Shop in Plano, TX, Frank Scandura shop owner at Frank’s European, Las Vegas, NV and Matt Fanslow, Shop Manager/Lead Diagnostician at Riverside Automotive, Red Wing, MN.
You’ve heard of the struggles and have most likely had your own issues with losing and hiring technicians. Our discussion is not the scientific answer however it goes a long way to helping you make decisions to retain, create loyalty and ward off the loss of our smart and talented technicians to other shops and other industries.
Listen and view episode notesTHA 119: Improving Employee Loyalty
Improving Employee Loyalty
Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s Master Tech in Terre Haute, IN They’ve built a family culture in their shops and you can too.
You’ll hear how they did it and understand why they created the programs that build loyalty and retention from their people. I know you’ve heard this adage before: “Take care of your people and they will take care of your customer.” This episode will give you a great idea on how to do that.
Prepare for many strong ideas coming at you so. Pick a few and start to implement them in your business. The panel admits, it did not happen overnight but was nurtured for years. So you need to start. Keep in mind that it is imperative you seize onto a new idea, own it, implement it and watch it transform your business.
Listen and view episode notesRR 416: Preparing Your Shop For Tomorrows Technicians – How To Attract and Retain Your Team
Preparing Your Shop For Tomorrow’s Technician: How To Attract And Retain Your Team
We know as a united industry that retaining and attracting talent into our bays is our number one concern. Sure keeping pace with technology advancements is up there, but if you don’t have the talent inside your shop to repair our high tech cars, tech becomes less a challenge.
This power panel from Vision KC 2019 and brought to you by the Midwest Auto Care Alliance, tackles this tough subject that we need to face head-on. With me is Tyler Hubbard from I-70 Auto Service, Aaron Stokes – from Eurofix and Shop Fix Academy, Chris Chesney – Sr. Director Customer Training at CARQUEST Technical Institute, Brian Bates – Eagle Automotive Service and Greg Buckley – Buckley Personalized Auto Care.
You’ll hear discussion on why our industry needs to stop eating our young, setting career paths for your technicians, why orientation and not onboarding is the way to integrate new technicians into your business, buying tools for our technicians, and building the right culture and operating principles and so much more. We even had time at the end for Q & A from the audience.
Listen and view episode notesTHA 108: The Value of a Professional HR Support Company
The Value of a Professional HR Support Company
OK Let’s Talk HR and Professional Employer Organizations (PEO). The Academy team includes Kevin & Lisa Eckler, Foreign Car Specialists, Poughkeepsie, and PEO specialists; Jim Belliveau, from Acadia HR and Greg Bauer, from ESC Employer Services
Shop owners Kevin and Lisa Eckler brought me this topic because it has made a huge difference in their business. As Kevin says he wants control and trusts no-one. The sheer fact that he brought on a PEO company to be his HR department is a testament to the fact that he is still in control and has a ton of trust.
As Kevin says, they started on his handbook, it needs to work legally because if there is a problem the policy will be carefully scrutinized. Benefits are another huge option in a PEO. So many in the industry have told me that this is the year they are going to expand their team benefits so they can have a competitive advantage and also to become a retention tool. A PEO can help with your benefits program.
Listen and view episode notesTHA 101: Ghosting – Minimizing New Hire No Shows
Ghosting: Minimizing New Hire No Shows.
When ghosting happens, you are always wondering what you did wrong. For many, you are always improving your HR recruitment processes. We talk red carpet, culture, branding, and clear and tight communication. I guarantee you’ll be overwhelmed with the discussion.
The panel: Jonathan Ortiz from Foreign Affairs Auto, West Palm Beach, FL, Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario and Peter Foreman from Integra Tire, Langley, BC
Listen and view episode notesRR 380: UNCOPYABLE. How To Create an Unfair Advantage Over Your Competition.
Uncopyable. How To Create an Unfair Advantage Over Your Competition
Steve Miller is best known as Kelly’s Dad and The Marketing Gunslinger. He is the best selling author, speaker, and a renowned marketing strategist. He has helped numerous organization stand out and become uncopyable against the stiffest competition available.
In this episode, we will be sharing with you all the main ingredients on how to become uncopyable. We will bring you the strategy you need to gain that advantage that your customer would be coming back to you and to you alone. Discover that unique quality that will help you stand out!
Listen and view episode notesRR 375: Trained By Techs – Creating a Training Commitment Inside All Shops
Trained By Techs – Creating a Training Commitment Inside All Shop
Recorded at ASA-PA’s the panel is Keith Perkins, Richard Falco, Tomi Oliva and Mario Rojas. We discuss the loss of our talent, that being a lead diagnostician can be profitable, that techs do side work because they are not being compensated properly, and how to get a training commitment started in a shop that doesn’t. And finally, do our shop owners really know what is going on in training classes? Think that one through.
In such a short time the Trained By Techs group has made some incredible strides. They appear at a lot of events, by spending their own money to get the word out. Their enthusiasm and dedication is exactly what our industry needs and this talented group of volunteers is sharing their passion for education in the automotive training industry.
They are diagnosing cars every day and are LEARNING new things. Watch their videos and the conversation and start your learning from there.
Listen and view episode notesRR 370: Darren Garlock Treating Company Culture and Customer Retention Alike!
Treating Company Culture and Customer Retention Alike!
Darren Garlock along with his brother Dan are the owners of Silver Lake Auto & Tire Center a multi-shop organization headquartered in Oconomowoc, WI. Like so many Darren started his career in the shop pushing brooms, pumping gas and washing cars.
An early adopter of DVI, Darren explains how he and Dan split their responsibilities and how family, values, culture, and customer all intercede to form a cohesive unit that exemplifies their success. It’s a win-win strategy that needs to be applied to all aftermarket shops.
Learn how they are investing in their people, customers and giving back to their community.
Listen and view episode notesRR 368: Shop Talk 4. Gaining New Customers Through Marketing Automation.
Gaining New Customers Through Marketing Automation
Shop Talk 4 brings Doug Callaghan from Vic’s Service Centre, David Roman Done With Care Auto Repair, and Bill DeBoer Jr, AAM from DeBoer’s Auto Sales and Service together for an open discussion.
The big storyline here is Gaining New Customers Through Marketing Automation. We’re talking lead generation, email automation, sales funnels and creating fresh organic content. And so much more.
These owners are looking to find their new customers before they need their services. is what propels them to be better at service.
Listen and view episode notesTHA 084: Buying Technician Tools: Create Your Program!
Buying Technician Tools: Create Your Program
We are talking ‘Buying Technicians Tools; The How’ and with me is Keith Williamson, owner of Williamson’s Repair and Tire in Bondurant, IA, Andy Bizub Shop Owner of Porsche Specialist Midwest Performance Cars LLC, and Seth Thorson, Shop Owner, Eurotech, New Brighton, MN, a Euro Specialist and owner of the BMW tech support company LMV Bavarian.
Among the discussion; Is making employees supply tools an outdated tradition? Is buying technicians tools a recruiting and retention tool for your business?
The team says owners don’t want to see their techs in debt and you’ll hear ideas and solutions to create your own program to transition into supporting tools as a benefit and retention tool.
Listen and view episode notesTHA 083: What Separates the Outstanding Technicians
What Separates the Outstanding Technician
Outstanding shops attract outstanding technicians. Outstanding technicians want to work for outstanding shops.
Listen in on a great dialogue that covers qualities and attributes like Passion, Precision, Pride, Perseverance, and Humility. This episode is not about being an A, B or C tech it is about all other traits that make for an outstanding technician. The discussion relates to just about any other job in a professional service center today.
With Carm Capriotto for this Academy is Matt Fanslow, Shop Manager, Diagnostician, and Trainer, at Riverside Automotive, Red Wing, MN, Wayne ‘Jerry’ Bishop, PTS Instructor, Standard Motor Products and Kevin Eckler, Shop Owner, Foreign Car Specialists, Poughkeepsie, NY.
Listen and view episode notesRR 355: Andrew Emery from Antero Automotive has The Best Job in the World
The Best Job in The World!
Andrew Emery is the owner and operator of Antero Automotive in Greenwood Village, Colorado. He believes if you take care of your employees, they will take care of your customers.
This episode tackles relationships with customers and employees on how it can be your secret sauce to success. Every customer receives a free car wash.
After 22 years in the industry and 10 years as a business owner, Andrew still loves what he does every day. He gets to turn a wrench when needed and he gets to serve others. Andrew started this business to change the way people look at automotive repair shops.
Listen and view episode notesTHA 080: Bring Them Back: How To Revitalize a Lost Customer
Bring Them Back: How To Revitalize a Lost Customer
Our lively discussion starts with the Customer Retention Myth and ends with taking extreme ownership of your customer and keeping them in the fold. We talk about steps to get lost customers back, the power of relationships, the power of culture in customer retention and what type of marketing works for retention and revitalization up to and including a phone call.
The panel: Shari Pheasant, owner with her husband of A Master Mechanic, in Reno, NV and is a business coach and president of Horsepower Strategies and Ron Ipach, co-founder of Repair Shop Coach and known as Captain Car Count and David Roman, owner of Done With Care Auto Repair in Merriam, KS.
Listen and view episode notesRR 346: Matt Fanslow of Riverside Automotive – Improving the level of professionalism within the aftermarket industry
Improving The Level Of Professionalism Within The Aftermarket Industry
Matt Fanslow is an expert Diagnostic Technician and Shop Manager at Riverside Automotive, Redwing, Minnesota. He specializes in diagnosing automotive failures and is very well versed in using diagnostic equipment and is a PICO trainer.
Since he took his first job out of college, he has dedicated his efforts and training towards improving his abilities to efficiently and accurately diagnose automotive driveability, electrical and electrical failures.
It is his goal to improve the overall level of professionalism within the automotive industry and light truck repair trade while raising its public image level which can boost more professional tech to get into the industry.
Listen and view episode notesRR 320: Kathleen Jarosik from Xpertech Auto Repair
Trial By Fire Was the Pathway and Learning Curve for This Shop Owner.
Once Kathleen Jarosik from Xpertech Auto Repair in Englewood, FL bought the business from her former husband she went from the background to the foreground of the business. Trial by fire was the norm.
Her story is one of renaissance as she knew there was a better way. Working with her business coach, industry colleagues and association members, Kathleen started her turn around. She is actually doing what she loves to do most for the business.
Kathleen is not without her challenges, but she sees great light ahead and hopes one day to be an industry coach. She wants to help people and give back to the industry. She’s worked hard to build the reputation of the shop and create a positive culture for her team and an environment that her customers feel comfortable in.
Listen and view episode notesRR 310: Ron Ipach from Repair Shop Coach
Without Customers You Have No Business.
One of the most important jobs of a service professional CEO is to be a marketer; to make the phone ring. In this episode Ron Ipach, co-founder and President of Repair Shop Coach will share with you a very simple tactic that he says could double the number of visits from your customer. Ron is known as ‘Captain Car Count’ and he received that moniker from one of his customers many years ago and it stuck.
Ron has some very simple strategies on how to create business from the customers you’ve already served. You’ll hear some very profound stats on the number of messages we are bombarded by each day and how you can get through the clutter of emails, texts, ads, social media and ‘market’ to your customer.
Ron’s got a simple message to share. “Pay more attention to the people you’ve done business with in the last year.” Get them to move to a more experience relationship with you than a transactional. Invite them back in the shop.
Listen and view episode notesTHA 058: How to Become the Employer of Choice
How to Become the Employer of Choice.
Join Ryan Clo from Dubwerx in Cincinnati, Dwayne Myers from Dynamic Automotive in Frederick, MD and the Director of Training at RLO, Barry Barrett.
You have an opportunity to listen to three of your aftermarket colleagues who will share their perspective on becoming the employer of choice. We opened up some great thinking pathways to help you create and improve your position in the marketplace when it come to attacking and keeping great talent.
We talk the extreme importance of creating and having a great business culture, career ladders, putting your people front and center in your business, pay, reputation and so much more.
Listen and view episode notesRR 287: Bill Haas – Millennials – How to Lead and Engage This Generation
Everything You Ever Wanted To Know About Hiring and Leading Millennials
Every twenty years or so a new generation of workers arrives. For many of us, we raised today’s Millennials or Generation Y. They are made up of the 22-40-year-old’s who number 79 million in the workforce; the largest segment.
If we are to seed our industry with youth and grow our own, we must look at the Millennial Generation. We must understand how to integrate them and nurture them into our workforce.
Each generation has its quirks. Gen Y is no different. Once you learn what moves and motivates them you’ll find it so much easier to accept and keep millennials motivated in your business culture. The lessons here works for all team members, but you’ll learn what really makes the Millennial tick and why they behave like they do.
Listen and view episode notesTHA 046: Revving Up Your Business Culture | AMi Credit
Building a strong business culture can be one of the hardest things a business owner can do yet the most rewarding.
It is one of the key principles in the business that you cannot touch. It’s the soft stuff. For many, it is tough to get your hands around it. This academy panel does a great job explaining culture and shows you many ways to implement and lead it.
The power of a strong business culture can be one of your biggest differentiators as a business and a strong reason you attract top talent.
Listen and view episode notesTHA 038: Is the Goal to Bring Cars Into the Bay or Clients Into the Business?
Are you viewing your client and their car as one?
There are too many disruptions in the industry that drives big reasons to hold strong relations with your customer. Understanding your customer and their vehicle as ‘one life condition’ is the foundation of this Academy discussion.
Jeremy O’Neal, Greg Buckley and Jason Malo discuss the power of moving from transactional to ‘relationship holding values’.
They say future technology will minimize the number of calls that come in the shop, therefore, you cannot see the vehicle without seeing the customer. It must be personal.
There are plenty of cars to repair, and you must maximize your staff’s training and extract their intelligence to move your business to new heights and even into other markets. They conclude that the culture of the shop creates the clients.
Listen and view episode notesTHA 036: Ten Reasons For Buying Technician Tools
Is Tradition Preventing Shop Owners From Buying Technician Tools? FACT: Shop Owners Are Already Paying For Their Employee Tools, And At A Super Inflated Premium With A Ton Of Interest To Boot.
This Academy panel feels that making employees supply tools is an outdated tradition, based on poor understanding of economics and is commonplace for all the wrong reasons.
We cover a lot of ground including the debt load carried by technicians, tool truck time, improved retention and loyalty. We talk side work, and how to approach starting this new strategy. The panel agrees it takes more than just money to retain top talent.
When the shop provides all the specialty tools you need to have them cataloged so everyone knows where they are located to prevent wasted time finding them. In the end, what is in the best interest for your shop will guide how you tackle this.
Listen and view episode notesTHA 014: Customer Retention Strategies
Do you have a customer avatar, a profile of your ideal customer?
Listen to this great lesson on customer retention and marketing from Gene Morrill, Ron Haugen and Maylan Newton as they bring to the forefront, customer marketing budgets and a yearlong plan, social media, special events, car care clinics and digital service reminder.
Many great ideas to jump start or re-invent your customer retention strategy.
Listen and view episode notes