RR 478: ASTE Panel Discussion – Technician Pay – Retention – and Benefits
ASTE: Technician Pay, Retention, and Benefits
This episode is packed with great gems of wisdom and gives you a bird’s eye view not only on some great benefits and pay ideas, but as we all must understand it starts with having an enduring business culture. All the pay in the world doesn’t trump an acidic culture.
I’m with Lucas Underwood an Automotive diagnostic specialist, he owns L & N Performance Auto Repair, Erick Bock owner of Bock Auto, and Rick White, President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company.
Building a business focuses on the team you have and how to treat it like a family! We also tackled the creative benefits that entice and motivate employees more. And learn what are the most important tactics to attract and keep technicians?
Listen and view episode notesRR 474: Dan Taylor – Emotional Intelligence (EQ) Leads to High Performing Leaders – Part 2
Dan Taylor – Emotional Intelligence leads to High Performing Leaders – Part 2
Leadership has its different styles and strategies. How well you lead depends on how you treat followers and how you treat yourself as a shepherd towards its own flock.
Throughout time, we learned that there are different types of leaders, leaders who have different mindsets, discipline, strategies and even outlook. As you have studied lessons of leadership you may have discovered a formula that works, grows your influence and builds a team. So much of your leadership skills are about your Emotional Intelligence or EQ. We are talking EQ in Part 2 with Dan Taylor, a Senior Business Advisor at Transformers Institute
We will be expanding on our discussion of Emotional Intelligence and its relevant effects on leadership as a whole and how it can impact the aftermarket industry.
Listen and view episode notesRR 472: Jeff Rudnick – Marketing Do or Die
Jeff Rudnick – Marketing Do or Die
We are talking about marketing. For some, it is like a root canal, for others they love pulling every marketing lever they have to generate traffic, loyalty, and revenue. You may dispute this, but marketing is one of the most important jobs in the company.
I’m with Jeff Rudnick from Pit Crew Marketing creator of eWardMe Auto Shop Reward card. Just one of Jeff’s areas of expertise is loyalty cards, however, he can talk on just about anything marketing. He is providing some great insights into the barrier he sees between management and the front of the store.
He says we are governed by the laws of retail, he provides some insights into converting ‘one and done’ customers into long-termers and shares his thoughts on measuring your marketing efforts. But he sees a huge communication gap between ownership and the service advisor as it relates to marketing campaigns.
Listen and view episode notesRR 461: Dan Taylor – Emotional Intelligence (EQ) Leads to High Performance Shops – Part 1
Dan Taylor – Emotional Intelligence Leads To High Performance
In the business of the aftermarket, we are always in search of leadership qualities to take our business and team to the next level. It is not necessarily how smart you are but how you manage your and your team’s emotions.
Let me set the stage; here is a quote from noted author Daniel Goleman: In a study of skills that distinguish star performers in every field from entry-level jobs to executive positions, the single most important factor was not IQ, advanced degrees, or technical experience, it was EQ: Emotional Intelligence.
This episode has the right ingredients to make you emotionally aware of the properties of your own emotions and how to incorporate them into problem-solving and to the overall emotional health of a shop. My guest today is Dan Taylor. He is the Senior Business Advisor of Transformers institute. Dan will help you understand the importance of Emotional Intelligence in leadership as a huge factor in team and customer retention.
Listen and view episode notesTHA 133: Why Soft or Life Skills Training Matters for Business Success
THA 133 The Value of Soft Skills Training
The panel says that soft skills training helps build a stronger, flexible and harmonious organization. Leadership training is not just for the leader today. Everyone can benefit from being a better listener, which is the #1 soft skills or life skills training we all need to have.
Join Judi Haglin owner with her husband Dana in Haglin Automotive, Boulder, CO, Kyle Holt, President of SP/2 andJeff Peevy, AMAM, President | Automotive Management Institute.
Change your attitude Soft (Life) Skills Training. It must include everyone in your business. Training in communication, critical thinking, finding and keeping a positive attitude, teamwork and work ethic, to name a few. Everyone benefits including family life.
In support of your work to build an enduring business culture one of the best tactics you can implement is soft skills or life skills training. Consider the message in this episode as an important component to building your enduring business culture.
Listen and view episode notesFTR 058: Tomi Oliva – Would You Work For You?
FTR 058 Tomi Oliva- Would You Work For You?
Tomi Oliva from San Jose Automotive Center in Chicago reminds us how important morale and work environment is. He reminds you that it is the little things that matter.
Listen and view episode notesRR 451: Dan Gilley – Attracting the Right Talent with the Right Stuff
Dan Gilley – Attracting the Right Talent with the Right Stuff
Every new and young technician today have a lot more shops to choose from. Let’s face it, there is a lingering issue of the technician shortage. If you are a business owner, what do you need to do to attract and/or retain talented individuals that possess the ‘right stuff’.
If you are a business owner, how would you attract an employee? What are the things you would do to improve your shop and make it as attractive and organized as it could be? Dan Gilley will bring light to decisions addressing the best interests of the would be future candidates/employee of a shop. Dan Gilley is the President and CEO of RLO Training.
In this episode, you will understand the utmost priorities needed by shop owners to address the how to attract the right kind of employees and what are the necessary tactics in order to keep them. As Dan would say, it’s either you attract them or repel them. Is it just for the paycheck or the team?
Listen and view episode notesFTR 053: Judi Haglin – Do You Know The Exact Source of Your Marketing Efforts?
Do You Know The Exact Source of Your Marketing Efforts?
Judi Haglin from Haglin Automotive has a passion for numbers and marketing. She has a chance to set up why you need to track your marketing efforts and determine which give you the greatest return. She has a few great ideas on how to do it and why tracking and the numbers has helped her marketing investment pay dividends for her.
Listen and view episode notesTHA 125: Client Loyalty Programs – Do They Work?
Client Loyalty Programs – Do They Work?
We’re going to serve up a strong discussion building client loyalty through loyalty programs. My guests are lo Brian Bates, Eagle Automotive, Columbine Hills, CO, Vinnie Lucio, Co-Auto – Community Conscious Car Care, Reno, NV, and Jeff Rudnick, Pit Crew Marketing.
You’ll hear a wide-open discussion. Vinnie doesn’t have a specific loyalty card but has programs, Brian does have a loyalty card and Jeff brings his insights from a loyalty card company.
A big take-a-way for you is this: A loyalty program will not fix broken systems, processes and a weak selling system and look for every competitive edge to build a relationship with your client.
Listen and view episode notesRR 437: Recruiters Round Table with Kyle Holt & Jay Goninen
Recruiters Round Table with Kyle Holt & Jay Goninen
Ever have the need for a new team member? Trying to hire a technician. Concerned about losing a top performer? You are not alone and in fact, this is one of the toughest challenges service professionals face. We’ve done many podcasts on this theme and when I can get two experts on who has their finger on the pulse of this issue, you benefit.
Jay Goninen is president of Find A Wrench, which is a recruiting service used by shops around the country to assist them in finding Technicians. Jay’s company purchased a popular niche job board called FindAMechanic.com. Jay has a passion for promoting the industry and the many talented people we work with, and to be a voice for the ‘tech’those who don’t like to promote themselves.
Together Kyle and Jay will give you some recruiting tips, talk about recruitment, the biggest competitors for talent and growing your own.
Listen and view episode notesTHA 120: How Can We Provide Our Technicians a $100K Yearly Pay Package?
How Can We Provide Our Technicians a $100K Yearly Pay Package?
We covered a large swath of reasons to review technician pay and to create a fair and adequate compensation plan based on criteria that is a win, win, win for the tech, the owner and the customer.
Our panel consists of Seth Thorson, shop owner at Eurotech Auto Service New Brighton, MN, Jerry Kezhaya, shop owner at The Auto Shop in Plano, TX, Frank Scandura shop owner at Frank’s European, Las Vegas, NV and Matt Fanslow, Shop Manager/Lead Diagnostician at Riverside Automotive, Red Wing, MN.
You’ve heard of the struggles and have most likely had your own issues with losing and hiring technicians. Our discussion is not the scientific answer however it goes a long way to helping you make decisions to retain, create loyalty and ward off the loss of our smart and talented technicians to other shops and other industries.
Listen and view episode notesTHA 119: Improving Employee Loyalty
Improving Employee Loyalty
Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s Master Tech in Terre Haute, IN They’ve built a family culture in their shops and you can too.
You’ll hear how they did it and understand why they created the programs that build loyalty and retention from their people. I know you’ve heard this adage before: “Take care of your people and they will take care of your customer.” This episode will give you a great idea on how to do that.
Prepare for many strong ideas coming at you so. Pick a few and start to implement them in your business. The panel admits, it did not happen overnight but was nurtured for years. So you need to start. Keep in mind that it is imperative you seize onto a new idea, own it, implement it and watch it transform your business.
Listen and view episode notesRR 416: Preparing Your Shop For Tomorrows Technicians – How To Attract and Retain Your Team
Preparing Your Shop For Tomorrow’s Technician: How To Attract And Retain Your Team
We know as a united industry that retaining and attracting talent into our bays is our number one concern. Sure keeping pace with technology advancements is up there, but if you don’t have the talent inside your shop to repair our high tech cars, tech becomes less a challenge.
This power panel from Vision KC 2019 and brought to you by the Midwest Auto Care Alliance, tackles this tough subject that we need to face head-on. With me is Tyler Hubbard from I-70 Auto Service, Aaron Stokes – from Eurofix and Shop Fix Academy, Chris Chesney – Sr. Director Customer Training at CARQUEST Technical Institute, Brian Bates – Eagle Automotive Service and Greg Buckley – Buckley Personalized Auto Care.
You’ll hear discussion on why our industry needs to stop eating our young, setting career paths for your technicians, why orientation and not onboarding is the way to integrate new technicians into your business, buying tools for our technicians, and building the right culture and operating principles and so much more. We even had time at the end for Q & A from the audience.
Listen and view episode notesTHA 108: The Value of a Professional HR Support Company
The Value of a Professional HR Support Company
OK Let’s Talk HR and Professional Employer Organizations (PEO). The Academy team includes Kevin & Lisa Eckler, Foreign Car Specialists, Poughkeepsie, and PEO specialists; Jim Belliveau, from Acadia HR and Greg Bauer, from ESC Employer Services
Shop owners Kevin and Lisa Eckler brought me this topic because it has made a huge difference in their business. As Kevin says he wants control and trusts no-one. The sheer fact that he brought on a PEO company to be his HR department is a testament to the fact that he is still in control and has a ton of trust.
As Kevin says, they started on his handbook, it needs to work legally because if there is a problem the policy will be carefully scrutinized. Benefits are another huge option in a PEO. So many in the industry have told me that this is the year they are going to expand their team benefits so they can have a competitive advantage and also to become a retention tool. A PEO can help with your benefits program.
Listen and view episode notesTHA 101: Ghosting – Minimizing New Hire No Shows
Ghosting: Minimizing New Hire No Shows.
When ghosting happens, you are always wondering what you did wrong. For many, you are always improving your HR recruitment processes. We talk red carpet, culture, branding, and clear and tight communication. I guarantee you’ll be overwhelmed with the discussion.
The panel: Jonathan Ortiz from Foreign Affairs Auto, West Palm Beach, FL, Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario and Peter Foreman from Integra Tire, Langley, BC
Listen and view episode notesRR 380: UNCOPYABLE. How To Create an Unfair Advantage Over Your Competition.
Uncopyable. How To Create an Unfair Advantage Over Your Competition
Steve Miller is best known as Kelly’s Dad and The Marketing Gunslinger. He is the best selling author, speaker, and a renowned marketing strategist. He has helped numerous organization stand out and become uncopyable against the stiffest competition available.
In this episode, we will be sharing with you all the main ingredients on how to become uncopyable. We will bring you the strategy you need to gain that advantage that your customer would be coming back to you and to you alone. Discover that unique quality that will help you stand out!
Listen and view episode notesRR 375: Trained By Techs – Creating a Training Commitment Inside All Shops
Trained By Techs – Creating a Training Commitment Inside All Shop
Recorded at ASA-PA’s the panel is Keith Perkins, Richard Falco, Tomi Oliva and Mario Rojas. We discuss the loss of our talent, that being a lead diagnostician can be profitable, that techs do side work because they are not being compensated properly, and how to get a training commitment started in a shop that doesn’t. And finally, do our shop owners really know what is going on in training classes? Think that one through.
In such a short time the Trained By Techs group has made some incredible strides. They appear at a lot of events, by spending their own money to get the word out. Their enthusiasm and dedication is exactly what our industry needs and this talented group of volunteers is sharing their passion for education in the automotive training industry.
They are diagnosing cars every day and are LEARNING new things. Watch their videos and the conversation and start your learning from there.
Listen and view episode notesRR 370: Darren Garlock Treating Company Culture and Customer Retention Alike!
Treating Company Culture and Customer Retention Alike!
Darren Garlock along with his brother Dan are the owners of Silver Lake Auto & Tire Center a multi-shop organization headquartered in Oconomowoc, WI. Like so many Darren started his career in the shop pushing brooms, pumping gas and washing cars.
An early adopter of DVI, Darren explains how he and Dan split their responsibilities and how family, values, culture, and customer all intercede to form a cohesive unit that exemplifies their success. It’s a win-win strategy that needs to be applied to all aftermarket shops.
Learn how they are investing in their people, customers and giving back to their community.
Listen and view episode notesRR 368: Shop Talk 4. Gaining New Customers Through Marketing Automation.
Gaining New Customers Through Marketing Automation
Shop Talk 4 brings Doug Callaghan from Vic’s Service Centre, David Roman Done With Care Auto Repair, and Bill DeBoer Jr, AAM from DeBoer’s Auto Sales and Service together for an open discussion.
The big storyline here is Gaining New Customers Through Marketing Automation. We’re talking lead generation, email automation, sales funnels and creating fresh organic content. And so much more.
These owners are looking to find their new customers before they need their services. is what propels them to be better at service.
Listen and view episode notesTHA 084: Buying Technician Tools: Create Your Program!
Buying Technician Tools: Create Your Program
We are talking ‘Buying Technicians Tools; The How’ and with me is Keith Williamson, owner of Williamson’s Repair and Tire in Bondurant, IA, Andy Bizub Shop Owner of Porsche Specialist Midwest Performance Cars LLC, and Seth Thorson, Shop Owner, Eurotech, New Brighton, MN, a Euro Specialist and owner of the BMW tech support company LMV Bavarian.
Among the discussion; Is making employees supply tools an outdated tradition? Is buying technicians tools a recruiting and retention tool for your business?
The team says owners don’t want to see their techs in debt and you’ll hear ideas and solutions to create your own program to transition into supporting tools as a benefit and retention tool.
Listen and view episode notesTHA 083: What Separates the Outstanding Technicians
What Separates the Outstanding Technician
Outstanding shops attract outstanding technicians. Outstanding technicians want to work for outstanding shops.
Listen in on a great dialogue that covers qualities and attributes like Passion, Precision, Pride, Perseverance, and Humility. This episode is not about being an A, B or C tech it is about all other traits that make for an outstanding technician. The discussion relates to just about any other job in a professional service center today.
With Carm Capriotto for this Academy is Matt Fanslow, Shop Manager, Diagnostician, and Trainer, at Riverside Automotive, Red Wing, MN, Wayne ‘Jerry’ Bishop, PTS Instructor, Standard Motor Products and Kevin Eckler, Shop Owner, Foreign Car Specialists, Poughkeepsie, NY.
Listen and view episode notesRR 355: Andrew Emery from Antero Automotive has The Best Job in the World
The Best Job in The World!
Andrew Emery is the owner and operator of Antero Automotive in Greenwood Village, Colorado. He believes if you take care of your employees, they will take care of your customers.
This episode tackles relationships with customers and employees on how it can be your secret sauce to success. Every customer receives a free car wash.
After 22 years in the industry and 10 years as a business owner, Andrew still loves what he does every day. He gets to turn a wrench when needed and he gets to serve others. Andrew started this business to change the way people look at automotive repair shops.
Listen and view episode notesTHA 080: Bring Them Back: How To Revitalize a Lost Customer
Bring Them Back: How To Revitalize a Lost Customer
Our lively discussion starts with the Customer Retention Myth and ends with taking extreme ownership of your customer and keeping them in the fold. We talk about steps to get lost customers back, the power of relationships, the power of culture in customer retention and what type of marketing works for retention and revitalization up to and including a phone call.
The panel: Shari Pheasant, owner with her husband of A Master Mechanic, in Reno, NV and is a business coach and president of Horsepower Strategies and Ron Ipach, co-founder of Repair Shop Coach and known as Captain Car Count and David Roman, owner of Done With Care Auto Repair in Merriam, KS.
Listen and view episode notesRR 346: Matt Fanslow of Riverside Automotive – Improving the level of professionalism within the aftermarket industry
Improving The Level Of Professionalism Within The Aftermarket Industry
Matt Fanslow is an expert Diagnostic Technician and Shop Manager at Riverside Automotive, Redwing, Minnesota. He specializes in diagnosing automotive failures and is very well versed in using diagnostic equipment and is a PICO trainer.
Since he took his first job out of college, he has dedicated his efforts and training towards improving his abilities to efficiently and accurately diagnose automotive driveability, electrical and electrical failures.
It is his goal to improve the overall level of professionalism within the automotive industry and light truck repair trade while raising its public image level which can boost more professional tech to get into the industry.
Listen and view episode notesRR 320: Kathleen Jarosik from Xpertech Auto Repair
Trial By Fire Was the Pathway and Learning Curve for This Shop Owner.
Once Kathleen Jarosik from Xpertech Auto Repair in Englewood, FL bought the business from her former husband she went from the background to the foreground of the business. Trial by fire was the norm.
Her story is one of renaissance as she knew there was a better way. Working with her business coach, industry colleagues and association members, Kathleen started her turn around. She is actually doing what she loves to do most for the business.
Kathleen is not without her challenges, but she sees great light ahead and hopes one day to be an industry coach. She wants to help people and give back to the industry. She’s worked hard to build the reputation of the shop and create a positive culture for her team and an environment that her customers feel comfortable in.
Listen and view episode notes