Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.
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Is your shop a part of the Motorist Assurance Program (MAP)? If this is the first you are hearing about the Motorist Assurance Program, you just may be pleased to know that MAP provides repair and maintenance standards that create trust between the consumer and your business. Besides the consumer element. MAP follows and gets updates on state bills, guidelines, and regulations that you might not be aware of.
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Training Workshops: Develop Your Culture and Leadership [RR 705]
How do you elevate your business to the next level? It can seem like an uphill battle. Why does improving yourself and your business seem overwhelming to most people? Where do you even start? It all starts with one step at a time. Here is a great interview about UpShift Powered by Ask Patty and provides training on culture, leadership skills, and diversity inclusion (including women) among so much more. Consider it your own personal board of directors for your business. With Jody Devere and Donna Wagner.
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The Four Pillars of Marketing [RR 703]
This episode focuses on simplified marketing that will offer new ideas to try out and to bring focus to “thinking like the customer.” Make sure your business is making a splash and being noticed.
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Managing Holiday Stress Amid the Pandemic – With Dr Dave Weiman [RR 593]
This holiday might not be the same as it was before but learn from Dr. Dave Weiman some great advice on dealing with the holidays.
I’m with Dave Weiman, the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. He is also an adjunct Assistant Professor at Widener University’s Institute for Graduate Clinical Psychology, and he is a Certified Performance Coach through Johnson & Johnson’s Human Performance Institute.
Dr. Dave gives you some great tips to help you get through the season. As an example, he says to maintain your routines, especially during the holidays. It gives our lives a sense of structure and stability and helps provide continuity over time. This is just one coping tactic he provides. This is an episode that all in your circle should listen to. Send the link to the members of your team, your peer group, your spouse, and your family.
The talking points of this episode can be found at remarkablersults.biz/e593.Listen and view episode notes
Keith Perkins Mobile Diagnostician and Tour of his Vans [AW 078]
Guest host Keith Perkins, L1 Automotive Diagnostics and Programming, Tulsa, OK
Keith also operates the L1 Automotive Training company that offers advanced level automotive training on-site and online at www.L1Training.com. See or hear a tour of his three Mobile Diag Vans.
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Service Advisor Must-Have Qualities [THA 234]
The service advisor role for the automotive industry is crucial for your business and customers. Sometimes owners try to fill that seat with a warm body without realizing the qualities and communication skills required for that position. It goes beyond being friendly and in this episode, my panel takes a deep dive from different perspectives. remarkableresults.biz/a234Listen and view episode notes
Right to Repair Update – Hanvey & Lowe [RR 660]
Bill Hanvey, CEO and President of the AutoCare Association and Aaron Lowe, SR VP of Regulatory and Government Affairs have been front and center representing the Aftermarket’s fight for data access and the Right to Repair for our customer’s vehicles. In light of the recent executive order signed by the President I thought you would benefit to hear from the people who are closest to this critical industry action. Keep in mind automakers continue to fight back which is why it’s critical that our industry comes together as a whole. Are you willing to take a stand?
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ASE Educational Foundation [RR 630]
Many of us support education at the high school and college level giving of our time, guidance, and advice to advisory boards. If you are not I highly recommend getting involved. There are not enough independent voices on advisory boards. This is an important show where you will learn the role of the ASE Education Foundation in our schools and who is the biggest poachers of technician talent.
Find the key talking points for this episode at remarkableresults.biz/e630Listen and view episode notes
The Virtual Service Advisor [RR 621]
Amidst the pandemic scare, shops have taken advantage of VoIP, cloud services and new technologies to serve their customers. Some have had to put their service advisor working from home for various reasons. Imagine having support for your counter in the virtual world. Is there is a future for a Virtual Service Advisor?
Our guest today, Robbie Bunch became a virtual service advisor because of the pandemic and has excelled at it. His previous experience helped make this a reality for a shop he supports. Not only is Robbie Bunch doing Virtual Service Advisor work for a shop he continues to work for his other business “Platform Digital Marketing.”
Robbie and I toss out the idea of creating an entire industry of Virtual Service Advisors to support shops when your business is growing but not in need of a full-timer or when you lose a Service Advisor and while you are looking to hire a new person to rely on a Virtual Service Advisor to take up the slack. This episode will get you thinking.
The key talking points reside at remarkablersults.biz/e621.Listen and view episode notes
EOS Part 1: How EOS helps Owners Get More Out of Their Business – Barry Barrett [RR 616]
Here is a first in a series with Barry Barrett, a Certified EOS Implementer. Barry talks about how the Entrepreneur Operating System helps entrepreneurs get what they want from their business and to Understand how to make your leaders get on the same page with you and have Traction by helping them become more disciplined and accountable.
This episode is an overview of EOS. Barry and I will bring you seven episodes, released over time to help you better understand the disciplines and power of the Entrepreneurial Operating System or EOS. There are shop owners engaged in EOS and it is having a huge impact on their business.
The key talking points for this episode with Barry reside at remarkablersults.biz/e616.
Thanks for being here in the front row of life in the automotive service business.
The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610Listen and view episode notes
Science-Based Hypnotherapy with Maureen Pisani [RR 590]
I’m with Maureen Pisani a Certified Master Hypnotherapist and the founder of ProThrive Science-Based Hypnotherapy, where she works with individuals and groups (both in-person and online) to help empower, streamline success, and truly thrive.
Why this interview? I found the discussion with Maureen refreshingly different. I can see where some never reach their potential, yet we know they have it in them. Maureen offers solutions.
Imagine this as a tool for the automotive aftermarket. You do the math. Unlimited potential and untapped ideas.
We discuss how the brain works in hypnotherapy and the science behind it that proved useful in uplifting and giving us an edge in life! The talking points can be found at remarkablersults.biz/e590Listen and view episode notes
The Evolution of SEO: Make Your Website the Best For Search – Brain Walker [RR 580]
In this episode, we have Brian Walker talking about the basic core principles of SEO. We will be diving into websites, quality content, search engine, Google’s algorithm of search intent, marketing and many more areas that helps you improve your website.
Brian was a Mercedes Benz Master dealer tech and was ASE certified with L1. He owned Peak Automotive in Apex, NC. He is also the co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops.
We talked about websites and optimizations. A few years back you can trick search engines to position your sites a little bit higher but now SEO or search engine optimization has evolved. AI’s are being used to make search engines think like a human. It can adapt well. This means we have to go back to the basic core principles of why your site ever existed.
Find the show notes at https://remarkableresults.biz/e580.Listen and view episode notes
Margaret Palango – 20 Questions in 30 Minutes [RR 570]
Margaret is the Executive Vice President at Autoshop Solutions in Raleigh-Durham, North Carolina Area. She shares some great and applicable advice on grit and positive thinking while emphasizing on the importance of building trust and building better teamwork.
Margaret Palango also talks about how she relies on her intuition whenever there is a difficult decision to make. She never regrets listening to her intuition. She made her intuition stronger in her professional life.
Find the key talking points, Margaret Palango’s bio and links to his previous episodes at remarkableresults.biz/e570Listen and view episode notes
Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…Listen and view episode notes
It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States. Her writing talents launched her into writing SEO content for websites, social…Listen and view episode notes
Bambi Crozier, wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR (Northwest Arkansas), has a passion for the hardworking shop owner. Her vision to Change the Face of Automotive Care motivates and inspires every aspect of her daily operation. She entered the industry in 2012 as an entrepreneur shortly after moving back…Listen and view episode notes
Lee Walker is the President of Walker Auto Parts in Raleigh-Durham, North Carolina. In 2009 Lee rejoined our family business as the first of the third generation of Walkers. Harry G. Walker Jr. started the family’s journey in the automotive aftermarket back in 1960 in Raleigh. Three of his four sons joined him in the business in…Listen and view episode notes
Hunt Demarest, CPA Paar-Melis. Hunt is Accredited in Business Valuation and a licensed Certified Public Accountant that has been with the firm since 2006. He specializes in business taxes, valuations, and does consult work with our clients all across the country. When he’s not in the office, Hunt enjoys spending time with his family, golfing,…Listen and view episode notes
The Panel: Jeff Matt from Victory Auto Service in Minneapolis and St. Petersburg, FLA, was featured in episode 48. Jeff owns six locations with one being in Florida. He has over 40 team members and has grown through acquisition. Jeff opened Victory in 1997 as a one-bay shop and has slow steady growth over the years.…Listen and view episode notes
John Burkhauser is currently employed at BOLT ON TECHNOLOGY as the Director of Education, a job that allows him to use a lifetime of learning experience day in and day out. John dreamed of being a meteorologist but found out college wasn’t for him. When his car failed the state inspection, that was the day his…Listen and view episode notes
Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He…Listen and view episode notes
RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews
Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.
My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.
As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.Listen and view episode notes
Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At
Keeping customers satisfied is what most businesses strive for and it is what keeps them coming back.
Listen to the story of customer service from Jonnie Wright. Jonnie owns The Buyosphere. Jonnie and I get into a very deep conversation on customer service, generations, the future of phone skills, secret shopping, and reviews. Later in the episode, you will learn that the most important customer becomes the one you wListen and view episode notes