Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn…Listen and view episode notes
It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States. Her writing talents launched her into writing SEO content for websites, social…Listen and view episode notes
Bambi Crozier, wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR (Northwest Arkansas), has a passion for the hardworking shop owner. Her vision to Change the Face of Automotive Care motivates and inspires every aspect of her daily operation. She entered the industry in 2012 as an entrepreneur shortly after moving back…Listen and view episode notes
Lee Walker is the President of Walker Auto Parts in Raleigh-Durham, North Carolina. In 2009 Lee rejoined our family business as the first of the third generation of Walkers. Harry G. Walker Jr. started the family’s journey in the automotive aftermarket back in 1960 in Raleigh. Three of his four sons joined him in the…Listen and view episode notes
Hunt Demarest, CPA Paar-Melis. Hunt is Accredited in Business Valuation and a licensed Certified Public Accountant that has been with the firm since 2006. He specializes in business taxes, valuations, and does consult work with our clients all across the country. When he’s not in the office, Hunt enjoys spending time with his family, golfing,…Listen and view episode notes
https://youtu.be/yhjxnuX2gOw The Panel: Jeff Matt from Victory Auto Service in Minneapolis and St. Petersburg, FLA, was featured in episode 48. Jeff owns six locations with one being in Florida. He has over 40 team members and has grown through acquisition. Jeff opened Victory in 1997 as a one-bay shop and has slow steady growth over the…Listen and view episode notes
John Burkhauser is currently employed at BOLT ON TECHNOLOGY as the Director of Education, a job that allows him to use a lifetime of learning experience day in and day out. John dreamed of being a meteorologist but found out college wasn’t for him. When his car failed the state inspection, that was the day his…Listen and view episode notes
Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He…Listen and view episode notes
RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews
Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.
My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.
As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.Listen and view episode notes
Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At
Keeping customers satisfied is what most businesses strive for and it is what keeps them coming back.
Listen to the story of customer service from Jonnie Wright. Jonnie owns The Buyosphere. Jonnie and I get into a very deep conversation on customer service, generations, the future of phone skills, secret shopping, and reviews. Later in the episode, you will learn that the most important customer becomes the one you wListen and view episode notes
Supply Partnership – The Strength of the Supplier/Service Professional Relationship – THA 123
We get into some gritty perspectives from your suppliers on trust, delivery, training, and helping the service professional succeed. We also talk pricing, margin and the people factor. It is always refreshing to hear from one of the strongest spokes or partners in the distribution channel.
Your panel: Danny Durbin, from Durbin Auto Parts, Keith West, from Auto Supply Company, Bowdon, GA. and Matt Ward, Director of Governmental Relations and Field Services for AAAS ( Automotive Aftermarket Association of the Southeast).Listen and view episode notes
Safety Training in the Workplace – RR 439
Become educated on the importance of OSHA and HazMatt training. You’ll not want to be on the short end of the stick as it relates to your responsibilities in these areas.
With me today is Charlie Ayers the President of CCAR — Coordinating Committee For Automotive Repair. Charlie is truly a wealth of knowledge on Safety/HAZMAT Training when it comes to OUR Automotive Repair and Collision Industry. CCAR is the only OSHA Alliance Partner that deals specifically and only in the Automotive Industry. Charlie is also involved with Skills USA
You’ll learn about OSHA training requirements, CCAR’s involvement with Skills USA and the importance of safety in the workplace.Listen and view episode notes
Recruiters Round Table with Kyle Holt & Jay Goninen
Ever have the need for a new team member? Trying to hire a technician. Concerned about losing a top performer? You are not alone and in fact, this is one of the toughest challenges service professionals face. We’ve done many podcasts on this theme and when I can get two experts on who has their finger on the pulse of this issue, you benefit.
Jay Goninen is president of Find A Wrench, which is a recruiting service used by shops around the country to assist them in finding Technicians. Jay’s company purchased a popular niche job board called FindAMechanic.com. Jay has a passion for promoting the industry and the many talented people we work with, and to be a voice for the ‘tech’those who don’t like to promote themselves.
Together Kyle and Jay will give you some recruiting tips, talk about recruitment, the biggest competitors for talent and growing your own.Listen and view episode notes
Building a Reputation Online
Back in the day where yellow pages, print ads, billboards and TV rule the marketing world, now it is almost irrelevant. It is not completely gone but it will be. We are experiencing an influx of all digital marketing. Marketing technology, Influencers and Data Science now rule the marketing scene. We are observing demographics, page ranks, reviews and so much data to gain advantage over the competition.
Brad Beeston an account executive at Podium brings some very key insights to your online reputation and some tactics behind managing it.Listen and view episode notes
Kim Walker – Building a Story Brand
People are bombarded with 3,000 marketing messages every 24 hours. What does your message say?
Catch the power of ‘Story Brand’. Learn about the Guide, the Hero, the problem, and the plan among others. It is a perfect fit for growing your relationship with your client. This is a review of the book ‘Building A Story Brand’ by Donald Miller.
Kim Walker is an official Story Brand Guide and along with her husband, Brian are former shop owners who are taking their personal experience and helping shop owners with their ‘story’. Their company is Shop Marketing Pros and they are helping the service professional bring their story brand to their clients.Listen and view episode notes