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Social Media Strategies as we Re-Open the Economy [THA 176]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health).  She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn…

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Insurance Reviews – What if Scenarios [THA 172]

Bambi Crozier, wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR (Northwest Arkansas), has a passion for the hardworking shop owner. Her vision to Change the Face of Automotive Care motivates and inspires every aspect of her daily operation. She entered the industry in 2012 as an entrepreneur shortly after moving back…

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Flat Rate vs Hourly-Bonus Hybrid Pay Plans [THA 157]

https://youtu.be/yhjxnuX2gOw The Panel: Jeff Matt from Victory Auto Service in Minneapolis and St. Petersburg, FLA, was featured in episode 48. Jeff owns six locations with one being in Florida. He has over 40 team members and has grown through acquisition. Jeff opened Victory in 1997 as a one-bay shop and has slow steady growth over the…

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Survey Says! [RR 501]

John Burkhauser is currently employed at BOLT ON TECHNOLOGY as the Director of Education, a job that allows him to use a lifetime of learning experience day in and day out. John dreamed of being a meteorologist but found out college wasn’t for him. When his car failed the state inspection, that was the day his…

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RR 483 – Managing On-Line Reviews – Kim Walker and Mitch Meier

RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews

Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.

My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.

As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.

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RR 447: Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At?

Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At

Keeping customers satisfied is what most businesses strive for and it is what keeps them coming back.

Listen to the story of customer service from Jonnie Wright. Jonnie owns The Buyosphere. Jonnie and I get into a very deep conversation on customer service, generations, the future of phone skills, secret shopping, and reviews. Later in the episode, you will learn that the most important customer becomes the one you w

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THA 123: The Power of the Supplier and Service Professional Relationship.

Supply Partnership – The Strength of the Supplier/Service Professional Relationship – THA 123

We get into some gritty perspectives from your suppliers on trust, delivery, training, and helping the service professional succeed. We also talk pricing, margin and the people factor. It is always refreshing to hear from one of the strongest spokes or partners in the distribution channel.

Your panel: Danny Durbin, from Durbin Auto Parts, Keith West, from Auto Supply Company, Bowdon, GA. and Matt Ward, Director of Governmental Relations and Field Services for AAAS ( Automotive Aftermarket Association of the Southeast).

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RR 439: Safety Training in the Workplace – Charlie Ayers with CCAR

Safety Training in the Workplace – RR 439

Become educated on the importance of OSHA and HazMatt training. You’ll not want to be on the short end of the stick as it relates to your responsibilities in these areas.

With me today is Charlie Ayers the President of CCAR — Coordinating Committee For Automotive Repair. Charlie is truly a wealth of knowledge on Safety/HAZMAT Training when it comes to OUR Automotive Repair and Collision Industry. CCAR is the only OSHA Alliance Partner that deals specifically and only in the Automotive Industry. Charlie is also involved with Skills USA

You’ll learn about OSHA training requirements, CCAR’s involvement with Skills USA and the importance of safety in the workplace.

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RR 437: Recruiters Round Table with Kyle Holt & Jay Goninen

Recruiters Round Table with Kyle Holt & Jay Goninen

Ever have the need for a new team member? Trying to hire a technician. Concerned about losing a top performer? You are not alone and in fact, this is one of the toughest challenges service professionals face. We’ve done many podcasts on this theme and when I can get two experts on who has their finger on the pulse of this issue, you benefit.

Jay Goninen is president of Find A Wrench, which is a recruiting service used by shops around the country to assist them in finding Technicians. Jay’s company purchased a popular niche job board called FindAMechanic.com. Jay has a passion for promoting the industry and the many talented people we work with, and to be a voice for the ‘tech’those who don’t like to promote themselves.

Together Kyle and Jay will give you some recruiting tips, talk about recruitment, the biggest competitors for talent and growing your own.

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RR 436: Brad Beeston – Building a Reputation Online

Building a Reputation Online

Back in the day where yellow pages, print ads, billboards and TV rule the marketing world, now it is almost irrelevant. It is not completely gone but it will be. We are experiencing an influx of all digital marketing. Marketing technology, Influencers and Data Science now rule the marketing scene. We are observing demographics, page ranks, reviews and so much data to gain advantage over the competition.

Brad Beeston an account executive at Podium brings some very key insights to your online reputation and some tactics behind managing it.

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RR 420: Kim Walker – Building a StoryBrand

Kim Walker – Building a Story Brand

People are bombarded with 3,000 marketing messages every 24 hours. What does your message say?

Catch the power of ‘Story Brand’. Learn about the Guide, the Hero, the problem, and the plan among others. It is a perfect fit for growing your relationship with your client. This is a review of the book ‘Building A Story Brand’ by Donald Miller.

Kim Walker is an official Story Brand Guide and along with her husband, Brian are former shop owners who are taking their personal experience and helping shop owners with their ‘story’. Their company is Shop Marketing Pros and they are helping the service professional bring their story brand to their clients.

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