Science Based Hypnotherapy with Maureen Pisani [RR 590]
Science-Based Hypnotherapy with Maureen Pisani [RR 590]
I’m with Maureen Pisani a Certified Master Hypnotherapist and the founder of ProThrive Science-Based Hypnotherapy, where she works with individuals and groups (both in-person and online) to help empower, streamline success, and truly thrive.
Why this interview? I found the discussion with Maureen refreshingly different. I can see where some never reach their potential, yet we know they have it in them. Maureen offers solutions.
Imagine this as a tool for the automotive aftermarket. You do the math. Unlimited potential and untapped ideas.
We discuss how the brain works in hypnotherapy and the science behind it that proved useful in uplifting and giving us an edge in life! The talking points can be found at remarkablersults.biz/e590
Listen and view episode notesThe Evolution of SEO: Make Your Website the Best For Search – Brain Walker [RR 580]
The Evolution of SEO: Make Your Website the Best For Search – Brain Walker [RR 580]
In this episode, we have Brian Walker talking about the basic core principles of SEO. We will be diving into websites, quality content, search engine, Google’s algorithm of search intent, marketing and many more areas that helps you improve your website.
Brian was a Mercedes Benz Master dealer tech and was ASE certified with L1. He owned Peak Automotive in Apex, NC. He is also the co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops.
We talked about websites and optimizations. A few years back you can trick search engines to position your sites a little bit higher but now SEO or search engine optimization has evolved. AI’s are being used to make search engines think like a human. It can adapt well. This means we have to go back to the basic core principles of why your site ever existed.
Find the show notes at https://remarkableresults.biz/e580.
Listen and view episode notesMargaret Palango – 20 Questions in 30 Minutes [RR 570]
Margaret Palango – 20 Questions in 30 Minutes [RR 570]
Margaret is the Executive Vice President at Autoshop Solutions in Raleigh-Durham, North Carolina Area. She shares some great and applicable advice on grit and positive thinking while emphasizing on the importance of building trust and building better teamwork.
Margaret Palango also talks about how she relies on her intuition whenever there is a difficult decision to make. She never regrets listening to her intuition. She made her intuition stronger in her professional life.
Find the key talking points, Margaret Palango’s bio and links to his previous episodes at remarkableresults.biz/e570
Listen and view episode notesSocial Media Strategies as we Re-Open the Economy [THA 176]
Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…
Listen and view episode notesEverything you do Reflects your Brand with Jennifer Filzen and Rene Arreola [RR 541]
It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States. Her writing talents launched her into writing SEO content for websites, social…
Listen and view episode notesInsurance Reviews – What if Scenarios [THA 172]
Bambi Crozier, wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR (Northwest Arkansas), has a passion for the hardworking shop owner. Her vision to Change the Face of Automotive Care motivates and inspires every aspect of her daily operation. She entered the industry in 2012 as an entrepreneur shortly after moving back…
Listen and view episode notesA Supplier’s Strategy Amid Pandemic – Helping the Service Professional with Lee Walker [RR 537]
Lee Walker is the President of Walker Auto Parts in Raleigh-Durham, North Carolina. In 2009 Lee rejoined our family business as the first of the third generation of Walkers. Harry G. Walker Jr. started the family’s journey in the automotive aftermarket back in 1960 in Raleigh. Three of his four sons joined him in the business in…
Listen and view episode notesThe Relationship you Have with Your Accountant – Beyond the Numbers [THA 169]
Hunt Demarest, CPA Paar-Melis. Hunt is Accredited in Business Valuation and a licensed Certified Public Accountant that has been with the firm since 2006. He specializes in business taxes, valuations, and does consult work with our clients all across the country. When he’s not in the office, Hunt enjoys spending time with his family, golfing,…
Listen and view episode notesFlat Rate vs Hourly-Bonus Hybrid Pay Plans [THA 157]
The Panel: Jeff Matt from Victory Auto Service in Minneapolis and St. Petersburg, FLA, was featured in episode 48. Jeff owns six locations with one being in Florida. He has over 40 team members and has grown through acquisition. Jeff opened Victory in 1997 as a one-bay shop and has slow steady growth over the years.…
Listen and view episode notesSurvey Says! [RR 501]
John Burkhauser is currently employed at BOLT ON TECHNOLOGY as the Director of Education, a job that allows him to use a lifetime of learning experience day in and day out. John dreamed of being a meteorologist but found out college wasn’t for him. When his car failed the state inspection, that was the day his…
Listen and view episode notesAndy Bizub – Too Many Are Quick To Trash Each Other Based On Emotions And Not Facts [FTR 079]
Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He…
Listen and view episode notesRR 483 – Managing On-Line Reviews – Kim Walker and Mitch Meier
RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews
Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.
My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.
As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.
Listen and view episode notesRR 447: Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At?
Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At
Keeping customers satisfied is what most businesses strive for and it is what keeps them coming back.
Listen to the story of customer service from Jonnie Wright. Jonnie owns The Buyosphere. Jonnie and I get into a very deep conversation on customer service, generations, the future of phone skills, secret shopping, and reviews. Later in the episode, you will learn that the most important customer becomes the one you w
Listen and view episode notesTHA 123: The Power of the Supplier and Service Professional Relationship.
Supply Partnership – The Strength of the Supplier/Service Professional Relationship – THA 123
We get into some gritty perspectives from your suppliers on trust, delivery, training, and helping the service professional succeed. We also talk pricing, margin and the people factor. It is always refreshing to hear from one of the strongest spokes or partners in the distribution channel.
Your panel: Danny Durbin, from Durbin Auto Parts, Keith West, from Auto Supply Company, Bowdon, GA. and Matt Ward, Director of Governmental Relations and Field Services for AAAS ( Automotive Aftermarket Association of the Southeast).
Listen and view episode notesRR 439: Safety Training in the Workplace – Charlie Ayers with CCAR
Safety Training in the Workplace – RR 439
Become educated on the importance of OSHA and HazMatt training. You’ll not want to be on the short end of the stick as it relates to your responsibilities in these areas.
With me today is Charlie Ayers the President of CCAR — Coordinating Committee For Automotive Repair. Charlie is truly a wealth of knowledge on Safety/HAZMAT Training when it comes to OUR Automotive Repair and Collision Industry. CCAR is the only OSHA Alliance Partner that deals specifically and only in the Automotive Industry. Charlie is also involved with Skills USA
You’ll learn about OSHA training requirements, CCAR’s involvement with Skills USA and the importance of safety in the workplace.
Listen and view episode notesRR 437: Recruiters Round Table with Kyle Holt & Jay Goninen
Recruiters Round Table with Kyle Holt & Jay Goninen
Ever have the need for a new team member? Trying to hire a technician. Concerned about losing a top performer? You are not alone and in fact, this is one of the toughest challenges service professionals face. We’ve done many podcasts on this theme and when I can get two experts on who has their finger on the pulse of this issue, you benefit.
Jay Goninen is president of Find A Wrench, which is a recruiting service used by shops around the country to assist them in finding Technicians. Jay’s company purchased a popular niche job board called FindAMechanic.com. Jay has a passion for promoting the industry and the many talented people we work with, and to be a voice for the ‘tech’those who don’t like to promote themselves.
Together Kyle and Jay will give you some recruiting tips, talk about recruitment, the biggest competitors for talent and growing your own.
Listen and view episode notesRR 436: Brad Beeston – Building a Reputation Online
Building a Reputation Online
Back in the day where yellow pages, print ads, billboards and TV rule the marketing world, now it is almost irrelevant. It is not completely gone but it will be. We are experiencing an influx of all digital marketing. Marketing technology, Influencers and Data Science now rule the marketing scene. We are observing demographics, page ranks, reviews and so much data to gain advantage over the competition.
Brad Beeston an account executive at Podium brings some very key insights to your online reputation and some tactics behind managing it.
Listen and view episode notesRR 420: Kim Walker – Building a StoryBrand
Kim Walker – Building a Story Brand
People are bombarded with 3,000 marketing messages every 24 hours. What does your message say?
Catch the power of ‘Story Brand’. Learn about the Guide, the Hero, the problem, and the plan among others. It is a perfect fit for growing your relationship with your client. This is a review of the book ‘Building A Story Brand’ by Donald Miller.
Kim Walker is an official Story Brand Guide and along with her husband, Brian are former shop owners who are taking their personal experience and helping shop owners with their ‘story’. Their company is Shop Marketing Pros and they are helping the service professional bring their story brand to their clients.
Listen and view episode notesRR 412: Dave Fischer – OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant
OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant
Now let’s get some costly roadblocks out of the way as I talk One On One with Dave Fischer, a labor law expert, with California Employer’s Services. Don’t let the fact that Dave is from California stop you from listening. So many of the issues he talks about will help you review your business. Yes, all states have different laws, but many of Dave’s examples can help you.
There is a lot of misclassifications, questions, and confusion with regards to OSHA and Labor Laws. There are a lot of important points we will be discussing for you. Learn about common sense structure needed to comply with the rules and regulations. Compliance must not be ignored. You have to be proactive if you are a business owner.
Since compliance is a must, we also prepared for you a guideline of what to do when the enforcement officer arrives and also prepare you for OSHA. Lots of important information brewed for the satisfaction of the perpetual student.
Listen and view episode notesTHA 108: The Value of a Professional HR Support Company
The Value of a Professional HR Support Company
OK Let’s Talk HR and Professional Employer Organizations (PEO). The Academy team includes Kevin & Lisa Eckler, Foreign Car Specialists, Poughkeepsie, and PEO specialists; Jim Belliveau, from Acadia HR and Greg Bauer, from ESC Employer Services
Shop owners Kevin and Lisa Eckler brought me this topic because it has made a huge difference in their business. As Kevin says he wants control and trusts no-one. The sheer fact that he brought on a PEO company to be his HR department is a testament to the fact that he is still in control and has a ton of trust.
As Kevin says, they started on his handbook, it needs to work legally because if there is a problem the policy will be carefully scrutinized. Benefits are another huge option in a PEO. So many in the industry have told me that this is the year they are going to expand their team benefits so they can have a competitive advantage and also to become a retention tool. A PEO can help with your benefits program.
Listen and view episode notesRR 404. Rodney Pierini. A Grant That Supports Automotive Education – First Of Its Kind
A Grant that Ensures The Future of the Aftermarket.
CAWA receives a $25K grant from the University of the Aftermarket. The program would consider financial assistance, accreditation support, access to automotive products for classroom use and access to industry training for the teachers. This grant will allow CAWA the resources to establish the program and serve as a model for others to implement because we believe it’s a first in the country to provide this type of support for our high school automotive teachers.
Our guest Rodney Pierini is the President and CEO of CAWA – California Automotive Wholesaler’s Association. Mr. Pierini has served on many auto care industry committees and groups including serving as the Chair of the Alliance of State Automotive Aftermarket Associations, the Auto Care Association Board of Directors and Chair of the Auto Care Association Government Affairs Committee, to name a few. He is also a recipient of Northwood University’s Automotive Aftermarket Management Education Award.
Listen and view episode notesRR 402: Generation Z – Understanding Our Newest Employees and Customers
Generation Z – Understanding Our Newest Employees and Customers
Generation Z our newest generation born from 1990 until 1995 that are ready for the workforce and will become your customer. They are on their way to make a difference in our society and taking up leadership roles and making a difference. But how big a difference would they bring to the aftermarket industry?
Our guest Sara Fraser from Haas Performance Consulting LLC. Sara will give us the skinny on our Generation Z. One of the most interesting characteristics is they have tendencies like Baby Boomers. Here is a generation that literally grew up with technology as a given in their lives. Sara says they are independent and want a work-life-blend. She will tell you how they like to be marketed to and that you’ll need to be authentic if you want them to work for you or become a customer.
Listen and view episode notesTHA 097: Service Professional Loyalty: A Supplier Perspective
Service Professional Loyalty: A Supplier Perspective
On the panel is Brad Hartline, from Hyde Villa Auto Parts President and Pottsville Auto Parts in the Reading PA markets and Trevor Martin, President, Vaca Valley Auto Parts, Fairfield, CA and Mark Stabelfeldt, from Fairfax Auto Parts.
If you are a service professional you have a supplier or three and most likely have a great relationship with your number one call because they are a supply partner with and for you. A lot of your success comes from your supplier providing you the parts and service you need to keep your customers happy and coming back.
Listen and view episode notesRR 376: The Undeniable Rise of Digital Vehicle Inspection (DVI)
The Indisputable Rise of Digital Vehicle Inspections (DVI)
The members of this roundtable are Chris Cloutier of Golden Rule Auto Care and Autotext.me, John Burkhauser of Bolt On Technology, and Pete Rudloff of Pete’s Garage and Flex Check Auto
The episode talks about the rise of Digital Vehicle Inspection and its importance like a smartphone to everyone. DVI is not yet the norm today but the future will require the service professional to have this tool. Since more customers want to be in control, DVI will increase the transparency with what is going on with their vehicle. DVI brings the vehicle in the bay to their home or office.
Learn how DVI will shape how business gets done.
Listen and view episode notesRR 358: John Gustafson – ATC: Synchronizing the Automotive Trades
ATC: Synchronizing the Automotive Trades
John Gustafson is the president of Gustafson Brothers Automotive Repair, Huntington Beach, CA and the founder of the Auto Talent Co-Op (ATC). ATC is an independent non-profit organization whose vision is to effectively unite resources within the automotive industry, and establish clear career path standards for its users.
ATC’s Mission is to build a synchronized and accessible platform, able to unite the automotive industry. To help refill the talent pool for all automotive job-related positions. To fulfill the technician shortage, and improve technician retention and to streamline career paths, bridge technician skills gap and improve recruitment.
Your support is needed. Find links on the show notes page.
Listen and view episode notes