RR 415: Mitch Schneider – Legacy Aftermarket Influencer

Mitch Schneider – Legacy Industry Influencer.

You know Mitch Schneider. He is truly a legacy icon of our industry. He has dedicated his life to run a great shop for decades and at the same time write and speak to help our industry grow. There isn’t an issue that he hasn’t tackled where his reader could take his wisdom and improve themselves and their business.

One thing I wanted to know is how did it all start. If you are a Mitch Schneider fan or follower you may not know this story. You’ll hear how Mitch found his stride and passion for helping the industry by writing and speaking on industry challenges and solutions.

Coming up is a very transparent and personal discussion with Mitch in a way that you may have never heard before. He is also sharing with you his biggest challenge of his life and his extreme confidence in his total recovery. It is in nature to win.

RR 414: Elevating Our Industry’s Definition of Mechanic/Technician

Elevating our Industries’ Definition of a Mechanic/Technician

The mechanic/technician is more than just the person who repairs and maintains machinery. He is an automotive professional.

As we discuss bringing a new definition to the automotive mechanic, we are not trying to build a pecking order but to define the outcome of the investment in training and knowledge of technology necessary to work on today’s vehicles. Is today’s mechanic an ‘expert’, a ‘diagnostician’, or an Automotive Scientific Investigator? Does it matter?

I am joined with AES President, and Trainer Jorge Menchu, Scott Brown from Diag.net, Shop Manager and Diagnostician Matt Fanslow and LMV Bavarian Support Specialist Support and Tech Ambassador, Justin Morgan.

THA 110: Charging What We Are Worth

Charging What We Are Worth

We talk professional courtesy, labor rates, training, having the right value proposition for your customer so you can charge accordingly, the labor rate spread in our communities, and why you shouldn’t be afraid to charge what you are worth. You’ve invested a lot in your business and need to be paid for this. Listen to why confidence in your skills and abilities will help you charge accordingly.

With me on this Academy panel is Tom Palermo, Preferred Automotive Specialties, Philadelphia, PA and former NAPA ASE Technician of the year in 2015, David Justice, President Repair Shop Of Tomorrow, Asset Management Technology and Mark Colaw, Seymours’ Garage, San Antonio, TX and founder of Carfest.

RR 413: Jill Trotta on Pricing Transparency

Understanding Consumer Behaviour through Price Transparency

Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.

Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.

RR 412: Dave Fischer – OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant

OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant

Now let’s get some costly roadblocks out of the way as I talk One On One with Dave Fischer, a labor law expert, with California Employer’s Services. Don’t let the fact that Dave is from California stop you from listening. So many of the issues he talks about will help you review your business. Yes, all states have different laws, but many of Dave’s examples can help you.

There is a lot of misclassifications, questions, and confusion with regards to OSHA and Labor Laws. There are a lot of important points we will be discussing for you. Learn about common sense structure needed to comply with the rules and regulations. Compliance must not be ignored. You have to be proactive if you are a business owner.

Since compliance is a must, we also prepared for you a guideline of what to do when the enforcement officer arrives and also prepare you for OSHA. Lots of important information brewed for the satisfaction of the perpetual student.

THA 109: How to Handle the Overload of Information, Workload and All That You Have to Learn.

How to Handle the Overload of Information, Workload and All That You Have to Learn

We are in deep talking about how they deal with getting things done, keeping up on their learning curve, dealing with an overstuffed ‘In-Box’, prioritizing, delegating, learning, neural pathways, and exercise, just to name a few.

With me in studio talking ‘Information Overload’ is Donny Seyfer, Executive officer of NASTF and co-owner of Seyfer Automotive, Wheat Ridge, CO, Rob Rowsell, Family Auto Service La Mesa, CA (4 shop group) author of ‘Addicted to Life; How I Went From Homeless to Extraordinary Success and Happiness in a Short Period of Time.” and serial entrepreneur Mark Roberts, managing partner at Schertz Auto Service, Schertz TX

Guaranteed you’ll pick up at least one thing on helping you become a more organized and effective person.

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RR 410: Tom Ham – Running Your Business Remotely

Tom Ham: Running your Business Remotely

Tom answers some big questions like: Does it take the right culture and people to make working remotely work? What kind of self-discipline to you need? And how does technology make it feel like you are there? We cover a full spectrum of how Tom makes it work.

Tom Ham gives us the blueprint on how to run a remote office and what are the expectations that come along with it.

THA 107: Discover How To Keep Your Women Customers For Life

Discover How To Keep Your Women Customers For Life

We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.

We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.

They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.

FTR 033: Kirk Richardson On Technician Pay Plans

Kirk Richardson is a young and successful entrepreneur. Born into a blue-collar, hard-working family, he was a below average student in high school and college. At the age of 22, he left school and started his first business. He bought his first three bay shop at the age of 24. Seven years later he bought his…

RR 406: Geek Talk 2.0 Part 3: The Independents Biggest Competitor

Geek Talk 2.0 Part Three – The Independents Biggest Competitor

This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.

The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.

RR 403: Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.

Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.

There are a lot of responsibilities being a business owner. You have to re-think or get advice if your policies or strategies are not working. This episode does open the discussion on self-improvement and learning from your mistakes.

Lucas Underwood is an Automotive diagnostic specialist and shop owner. He owns L & N Performance Auto Repair, Blowing Rock, NC.

We talk about supporting post-secondary education, technician training, the importance of communicating with your team, staying current with customer needs such as texting and what are his success secrets at this time in his life. Lucas is a millennial shop ower for the last 10 years. The road was not paved in gold.

THA 104: Business Coaches Lab: The Art of Implementation – How to Get Things Done

The Business Coaches LAB: The Art of Implementation: How To Get Things Done.

In our continuing series of the Business Coaches Lab, we work to help you get into gear. The coaches mostly agree that there a few key problems for inaction.

The discussion includes finding your momentum, your one thing, planning, reflecting and the fact that you are trying to do too much, you wear too many hats. If you want to be a better leader, CEO and all-around good person you need to give these coaches a listen. A ton of free advice for you.

I’m joined by Rick White from 180 Biz, Cecil Bullard, with the Institute for Automotive Business Excellence, Jude Larson from the ACT Group, and Murray Voth, from RPM Training. Key Talking points, already written for you that will give you a bulleted plan for improvement. Also, find my guest’s bio’s links to their coaching companies and links to their previous episodes at remarkaberesults.biz/a104

THA 103: Turn Price Shopping Callers Into Customers.

Turn Phone Price Shoppers into Customers

We bring light to the service adviser/manager position as the toughest job in the company. It is very possible that your caller may not be looking for a price because they don’t know what else to ask. We talk about getting your value story told and the power of the smile among about a dozen other great lessons from this episode. It is suggested to get in your appointment making mode every time the phone rings.

On the Academy panel is Emily Sundstrom, Service Manager at Valley Auto Electric from Covington, WA and Business Coach Bill Haas, AAM from Haas Performance Consulting.

RR 397: Acquisition Integration – A Look Inside a New Location Transition

Acquisition Integration: A Look Inside a New Location Transition

Mike Allen, a General Manager Telle Tires and Auto Centers tells of his first-hand experience integrating a recent acquisition. This episode will show you the processes of transition and the sensitivities in customers, people, and brand when acquiring new shops.

Mike was recently involved in integration of one of Telle Tires most recent acquisition. This 10 stores 77-year-old legacy company has been on an acquisition path. Mike Allen talks about how he has lead one particular integration for the Telle family.

Aftermarket Professionals and Shop Owners will find this episode useful if they plan to expand and acquire shops. We can never say that there will be no risks with integrations but Mike’s wisdom will help you understand the excitement, opportunities, and challenges that come with growth.

THA 101: Ghosting – Minimizing New Hire No Shows

Ghosting: Minimizing New Hire No Shows.

When ghosting happens, you are always wondering what you did wrong. For many, you are always improving your HR recruitment processes. We talk red carpet, culture, branding, and clear and tight communication. I guarantee you’ll be overwhelmed with the discussion.

The panel: Jonathan Ortiz from Foreign Affairs Auto, West Palm Beach, FL, Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario and Peter Foreman from Integra Tire, Langley, BC

RR 395: Shop Talk 8 – Second Shop Challenge | The Power of Blacktop | Industry Image

Shop Talk 8 – Second Shop Challenge – The Power of Blacktop – Industry Image

I’m so glad to welcome John Eppstein from John’s Automotive Care in San Diego, CA, Scott Pelava from Lonsdale Auto Works in Lonsdale, MN, and former shop owner Scott ‘Gonzo’ Weaver, Scott has added trainer to his resume and continues to be a recognized writer in our industry, I’m sure you know of Gonzo’s Tool Box.

John tells us about his recent new location and a few challenges he didn’t anticipate, Scott Pelava has an idea to add a service to his shop that many would not agree with and Gonzo shares his wisdom of the ages. We also get into our industry image. A lot to chew on.

A bright and interesting moment is the talk about blacktop. Don’t miss this.

RR 394: What Quality Employees Really Want – Results From a Technician Survey

What Quality Employees Really Want – Results From a Technician Survey

Join Tom Ham from Auto Centric and Automotive Management Network (AMN)as we talk about the results of a few surveys from AMN that deal with the technicians perspective on their satisfaction and needs of their job and employer.

We dive into technician related surveys about common reasons for techs to be fired, what quality employees really want, why technicians quit and why would techs change jobs and finally technician complaints.

THA 100: Up Your Game: Become a Level Five Leader and Improve, You, Your Business and the Aftermarket

Up Your Game: Become a Level Five Leader and Improve You and the Aftermarket

Think of this podcast like 9 five minute Ted Talks. Here are the topics covered, Listening, Resilience, Learn to be a CEO, Perseverance, Invest in your Staff, Delegate and Get Out of the Way, Be Your Word, Have High Expectations of your Team and Train Within.

My guests each chose their topic and were given five minutes to present a succinct narrative for you.

Vic Tarasik, Major Accounts Director with RLO Training, Maryann Croce of Croce Transmissions in Norwalk, CT and smallbizvantage.com, Bob Greenwood, AMAM, is President and CEO of Automotive Aftermarket E-Learning Centre, Greg Buckley is the CEO Buckley’s Personalized Auto Care in Wilmington, DE, Shari Pheasant and her husband Jeff own A Master Mechanic, and she is known as the Queen of Horsepower, Chris Cloutier is co-owner of Golden Rule Auto Care and CEO of AutoText ME, Brian Walker is the founder and CEO of 5 Stones Media, a marketing agency and former shop owner, Bill Hill owner of Mighty Auto Pro from Medina, OH and Brett Bohlmann of HWY 7 Service Center, Newel, IA

RR 392: Shop Talk 7 – The Leading Ladies

Shop Talk 7 -Leading Ladies

Judi Haglin, from Haglin Automotive, Boulder CO, Shelle Bennett, from Mike’s Kars in Gettysburg, PA and Kelli Weatherby from Accurate Automotive in Mesa, AZ.

These three ladies are members of an ATI twenty group that is called Leading Ladies. They are proud of their numbers. They are the top twenty group in performance within the ATI program. How is that for ‘strength in numbers’.

We had a really relaxed and wide open chat in the AAPEX18 Studio where we touched on the disciplines they have in their 20 group, what they believe is the secret to a successful business, finding your humility will change your world, and why the fear of sharing hold businesses back. There is plenty more especially the talk on the secret sauce.

THA 099: The New Tax Law Impact on the Service Professional

The Impact of the New 2018 Tax Law on the Service Professional

Join Reed Meils, Financial Therapist and Partner in Paar, Melis and Assoc., Mt. Airy, MD, Hunt Demarest, CPA at Paar, Melis and Assoc and shop owner Gerry Frank, Shop and coach at Repair Shop Coach.

The highlight of the conversation is the discussion on the New Federal 20% Deduction for Qualified Small Business Income. 100% depreciation available for most asset purchases. Expanded Child and Dependent Tax Credits. Tax credits are better than a tax deduction. It is like getting cash. Technicians that have written off their equipment purchases off their taxes are no longer allowed.

This episode is not intended to give advice on the tax law or accounting principles. Please check with a professional for all your tax or accounting requirements.

THA 095: Taking Good DVI Pictures

Taking Great DVI Pictures

Taking quality DVI pictures reflects on your brand and helps the customers builds trust. The power of demonstrating work needed and future maintenance concerns in the art of picture documentation is how we are going to do business in the future.

This wide-ranging conversation is brought to you by Scott Brown from Connie and Dicks and Diag.net, Greg Buckley from Buckley’s Auto Care, Jim Fleishman from Automotive Alley and JR Portmen from 5 Stones Media.

Videos must be included in the repertoire of good documentation and when you are in marketing mode.

THA 094: ASE – The Industry Credential and YOU!

ASE: The Industry Credential and You

It is time to best understand “your” role in bringing the value of ASE to your technician, your customer, and the industry. It’s time we, you, stepped to the plate and used ASE for what it does for you.

Since ASE is a non-for-profit it is not their role to promote your people’s certifications. They do want to do more, but it is your role to promote your technician’s credentials in all your marketing, and on uniforms and inside your shop. ASE must become an ingrained part of your training program and used as an assessment to that means.

We had some candid dialogue, with some great input from the ZOOM chat stream. We also learned of some long-awaited improvements to the ASE program from Mike Coley, the Sr. Vice President at the National Institute for Automotive Service Excellence(ASE). You’ll be happy to hear about them.

Also with us is Jeff Walker President of Walker’s Automotive Service of Pleasantville, New Jersey a current ASE board member and ASE past chairman and Amy Mattinat, President of Autocraftsmen, Montpelier, VT who shares a bunch of ideas on how to market and ingrain ASE into your business culture.