Building Trust and Rapport: The Art of Being a Service Advisor [THA 326]

“The service advisor is the face of the brand and the first point of contact for customers.” Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It’s also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development.
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RR 337: Mandy Pennington from Net Driven – Influence Your Customer in Their Digital Hangouts

Influence your Customers In Their Digital Hangout.

Mandy Pennington is the Director of Internet Marketing at Net Driven and she brings an array of ideas to improve the influence you have on your customer where they interact with you in their digital world.

The more listening and empathizing you are engaged with your customers the more effective you can make your marketing and experiences. Be your customer’s ‘Day Maker’. Take ownership of your website and your social media channels so you can influence your customer in those micro-moments. Meet them where they are.

We talk SEO, your customer purchase journey, and digital marketing trends for 2018 & beyond. We discuss protecting your online Image and the very big push for having a mobile-friendly website. It will make a difference in your digital marketing.

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THA 054: Stay Up on Social Media – Facebook Changes and your Marketing Efforts 2018

Stay Up On Social Media. What do the Facebook Changes Mean to Your Marketing Effort?

Facebook announced sweeping changes in early 2018. Our Academy panel provides great advice on becoming 2018 ‘Social Savvy’ and improving and changing your social media strategy.

Key talking points: You are your brand, your brand is you. Build a sales funnel around the assets you own like your website and your mailing list. Put your customer out front. Use Facebook Live because video will get preference from Facebook. And among so many other great insights you need to document instead of create content.

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RR 257: Tom Marx, MAAP – Marx Group & Hart Marx Advisors

Shops That Have Created a Brand Where People Trust You Find Their Business Booming.

Tom Marx, MAAP, Chairman and Chief Strategy Officer from The Marx Group, a full-service marketing communications agency, says the service segment of our industry is in the Golden Age. He is also very outspoken on industry consolidation as a partner in Hart Marx Advisors a mergers and acquisition consultancy.

Tom knows the aftermarket and the service professional. He’ll be speaking at AAPEX 2017 on ‘Amplifying Your Brand’. In the interview, Tom talks about industry consolidation from both the service and distribution side. He also shares his perspectives on training, marketing and the need for quality financial statements, if you are interested in selling your business.

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RR 233: Brian Weeks from atc AutoCenter

How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.

Brian Weeks and his brother Chris from atc AutoCenter in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.

Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.

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RR 115: Doug Grills from AutoStream Car Care Center

Listen to the entrepreneurial journey of Doug Grills from AutoStream Car Care Center. Along with his partner Rick Levitan they brought their base experience from their former positions with a fortune five company to build a four store automotive service company. As Doug tells it they brought a lot of business savvy with them when…

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RR 103: Dave Erb

Have you ever thought about selling your business? Do you have a buyer? Want to hear the story from a thirty-year industry veteran who recently sold his businesses to an investor?

Dave Erb has a great story from buying his first shop to hitting his first $100K month. Ever thought about attending Leadership 2.0? Yes, but never pulled the switch. Dave will convince you why it was such a great move for him.

He shares some great wisdom he learned in the school of hard knocks. Invest in yourself … listen now!

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RR 101: Ron Inchausti from Coast Motor Werk

Ron Inchausti always had entrepreneurial ideas since childhood, but lacked goal setting to implement these ideas. He started his automotive career like most, working for someone else. He never considered, or saw the need, to start his own company. This young, eager mechanic had a special passion fueled by providing quality service with a thoughtful…

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