RR 259: Clint Dudley from Shade Tree Auto – Update
Are you taking care of your customers beyond their expectations?
The business culture at Shade Tree Automotive in Grimes, IA is the biggest factor for creating satisfied customers and team members. Owner, Clint Dudley has a brand-new building to service his customers. It was a team effort to design the building for top efficiencies.
This AAA Top Shop in Iowa has also been recognized with the 2016 Torch Award for Ethics from the US Chamber of Commerce. Clint is a disciplined goal setter and has taken his entire team to Vision in KC in March 2017.
He says hiring practices has made the difference in building his top team. Clint says we have a bright future and his new location has made him more convenient to his customer base. He doubled his tire sales in the last year.
RR 258: John Francis from Francis Automotive Services
Be Honest, Speak from Your Heart, Always Be Authentic and Have the Highest Ethics. Your Business Will Boom!
John Francis from Francis Automotive in West Chester, PA has given of himself to further the industry. With support to ASE, ASA and AMi among others, John has helped steer the direction of the aftermarket in many volunteer positions.
He finds the time to be a part-time business coach, is excited about the 3rd generation of Francis’s to join his company, he ran in twenty marathons, and John figured out a long time ago that he needed to work on his business, not in it.
Another Legacy Leader Episode.
THA 028: Twenty-One TIPS to Get an Edge on the Competition – Part 1
Do you need a quick new idea that will give you an edge on your competition?
In this Academy lesson get 21 TIPS that have been implemented before to help give you an edge over the competition. These are some very simple ideas that have been collected from successful service professionals in the industry.
Implementation will be the big payoff. If you listen to learn just one thing and do not implement you will not benefit from this listen.
RR 249: Brenda & Brent O’Neal from Repair One Automotive
Is Your Customer Retention All About Your Integrity and Building a Trusting Relationship?
Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business.
They believe that living in the same community as their business brings great value and recognition.
Brenda and Brent, who do not have a background in the automotive field, share where they get their new ideas, how to grow your own techs, their marketing strategy, and the extreme value they’ve received from hiring a business coach.
RR 248: Tom Lambert from Shadetree Automotive
Do You Expect Your Customers to be ‘Customers For Life?’
Tom Lambert from Shadetree Automotive in Layton, UT has a goal to keep customers for life. Everything done in the business and through marketing efforts works toward that goal.
Lambert can say this because he has built a company with a strong culture of caring from a highly motivated, yet laid back team that loves to have fun.
The key to his success was hiring a business coach to bring the guidance he needed to see things from a different perspective. His organization is experiencing 10% growth each year and will top out at $2.5 M in revenue this year.
THA 020: How To Sell 250K Mile Maintenance & Save Your Customers Thousands
Customers need to see and understand the data on how they can save enormous money if they kept their car for 12 years.
We keep our largest investment for many years so why not our cars. This panel had a great discussion on the pros of helping your customer extend the life of their vehicles. The numbers are key and when you can show the ROI or savings to your customer they start to understand.
We know the benefits so it is your job to engage and show the customer how you can help extend the life of their vehicle and engage them in a disciplined maintenance program at your shop.
RR 244: Brian Sump from Avalon Motorsports
Industry outsider used his business acumen and detailed, process-based, management philosophy to grow his business.
Brian Sump is not your typical shop owner. A former professional athlete, Sump had never turned a wrench in a shop before starting Denver-based Avalon Motorsports in 2007.
Recognized with multiple industry and business awards, Brian Sump is an entrepreneur who runs six different organizations and he explains why you need to network-up and network-down.
This industry awarded shop owner brings his wisdom to the premier aftermarket podcast.
THA 024: Quality Controls – Why it Matters for Retention & Reputation
Why Great Quality Controls Matters for Customer Retention and Shop Reputation.
A top lesson from three aftermarket colleagues who understand the value and need for a great quality control process. They leave no doubt why you need to adopt and improve your quality controls.
Tough love discussion that covers the importance of measuring your QC to help reduce mistakes (we are human we all make them) and how QC brings accountability to your overall processes. Investing in your QC program is as good as getting a five start on-line review. If you don’t you may be wiping up a two-star review.
Most shops do a great job fixing cars. That is not good enough anymore. Many more great take-a-ways that will fill up a yellow pad.
THA 017: What Happens When The Phone Rings
What Happens When The Phone Rings?
Are you prepared with a clear mind and a clear and confident message? A big moment of truth with your customers is that interaction with the phone call.
Set yourself up to make a strong impact with every phone call. Focus, don’t multi-task, and practice your script and prepare to solve your customers’ problem.
RR 239: John Burkhauser – Director of Educational Programs – Bolt On Technology
What You Can Learn from Your Dentist on Setting Appointments.
John Burkhauser, the Director of Educational Programs at Bolt-On Technology has a storied career as an automotive technician and as a post-secondary automotive educator. He is finding his career path has set him up for this current job.
John says the service process really hasn’t changed in 30 years. For many shops, it is still a day of putting out fires and trying to keep one’s head above water. He has his opinions on finding techs in post-secondary schools, the importance of best practices, and insights on digital vehicles inspections.
RR 238: Greg Bunch from Aspen Auto Clinic
Is your service adviser getting forty hours of training per year?
Greg Bunch owner of Aspen Auto Clinic a five-store operation in Colorado Spring, CO tells the story on how his first branch came about. Greg tells of his best practices on how to scale for multiple locations. He shares the traits of a shop owner when preparing for expansion.
We talk consolidation, the value of quality service adviser training, what good technicians want from their shop owner, how to prepare for expansion (you need capitol), customer retention and more.
He also talks about his Transformers Mastermind group for multi-shop operators.
THA 016: Lean Processes – Relentlessly Work On Eliminating Waste
A commitment to Lean Process Improvement will yield a better customer experience.
Lean processes minimize technician activity outside of their work bay, creates uniformity in all communication pieces between service writers and technicians, can benefit the shop by hiring alternative staff for cleaning needs throughout the shop.
Lean also help you realize the value in the placement of equipment throughout the shop space and why it makes for a more efficient operation. Be sure to match the correct technician to every job when possible, play to their strengths … and so much more.
THA 014: Customer Retention Strategies
Do you have a customer avatar, a profile of your ideal customer?
Listen to this great lesson on customer retention and marketing from Gene Morrill, Ron Haugen and Maylan Newton as they bring to the forefront, customer marketing budgets and a yearlong plan, social media, special events, car care clinics and digital service reminder.
Many great ideas to jump start or re-invent your customer retention strategy.
THA 012: What Keeps You Up at Night?
What Keeps You Up At Night? Is a metaphor on what we are concerned with as the world changes at unprecedented speeds.
You need to get out ahead of change and set the vision for your company. Paying attention to every business opportunity and challenge along with technology, business culture and finding and keeping good people helps you sleep well. The occasional 2 AM get up ‘thought’ just may signal an important strategy to pay attention to.
THA 010: Car Care Clinics For Women
RR 233: Brian Weeks from atc AutoCenter
How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.
Brian Weeks and his brother Chris from atc AutoCenter in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.
Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.
THA 008: Concierge Service – The Next Frontier
Is Your Customer Service Exceptional? Need to Lead in Your Market?
The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.
THA 006: Managing a Negative On-Line Review
These industry colleagues agree to never ignore and learn from a bad review.
Bad reviews do happen and these are great learning moments for the entire company. Every segment of the company is under scrutiny with a bad review. From business culture, your customer service commitment, your processes, procedures and systems.
It is also important to be sure you are doing business with your ideal customer. Not every customer was meant to do business with you. Create your ‘avatar’ customer and stick to it.
RR 232: Dennis McCarron – On Sales
Do You Have the Technique to Close More Sales?
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
Our customer doesn’t come in wanting to buy something. It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.
All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.
RR 231: Tony Tatich from TMT Complete Auto Service Center
How do you integrate a second-generation millennial into a succession plan?
Tony Tatich from TMT Complete Auto Service Center in Bremen, IN shares his view on the family business and the aftermarket from a millennials point of view.
Hear Tony talk about his Dad, the business, the industry and the future. It is a big business in a very small town.
He’s doing a lot of things right. See how many you agree with.
THA 003: Top Qualities of a Service Adviser
The service adviser has an important role in the automotive service industry.
Listen to a discussion with Ron Haugen from Westside Auto Pros in Des Moines Iowa and John Epstein from John’s Automotive Care in San Diego, CA.
Why should advisers understand and monitor their benchmarks, establish goals, and have access to them? They need to be able to connect with a broad range of people and personalities to include the customers, fellow coworkers and vendors. Service advisers also need to be able to stay calm under pressure and handle all the minor details. Many more learning moments presented by your industry colleagues.
THA 001: How to Improve Customer Loyalty
All business strives to build customer Loyalty.
In this episode we talk with Jody DeVere, CEO of Ask Patty, shop owner Greg Skolnik from Motor Works in Rockville, MD and John Eppstein owner of John’s Automotive Care in San Diego, CA.
Jody, Greg and John shared their tactics and strategies to build a loyal customer following.
RR 222: Dwayne Myers from Dynamic Automotive
Vice Chair of CCPN is Honored as a 2017 ASE/Autocare World Class Technician
Dwayne Myers tells his story that starts in the Army and ends with the 2017 ASE/Auto Care World Class Technician Honor. It seems that everything Dwayne Myers did in his career helped pave the way to this recognition.
A partner in the four-shop operation Dynamic Automotive in Frederick County, MD, listen to Dwayne’s message that anyone can have success. He says, “Don’t be afraid to give up the good to go after the great.”
Dwayne shares some great wisdom on Dynamics commitment to training and building a team. He sees a bright future for all shop owners and provides a great piece of management wisdom: ‘Never Talk Mad’.
RR 219: Nick Lenhart from Lenhart’s Service Center
Fourth Generation Millennial in Partner With His Dad Speaks to the Challenges of Succession, Debt Management and the Changing Industry.
Nick Lenhart from Lennart’s Service Center Tire Pro’s brings a very honest and transparent discussion to the table. On top of the legacy customer service that Lenhart’s is known for they are big in community philanthropy. Nick shares the story on one key tool they use to do community outreach.
Nick shares why they made a move to Tire Pros and that their move to DVI was important and rewarding. He explains the strategy he uses on social media why improving his balance sheet is important to his dad’s succession plan with him and the value he places on networking and twenty groups.
RR 217: Stacia Hamp from Community Auto
Father & Daughter Team Keep their Strong Culture at the Forefront of their Shop and Get Recognized by BBB with their Highest Honor.
Stacia Hamp and her dad Eric Warrington have worked together for 13 years. They’ve forged a strong working relationship and the business has blossomed.
Stacia’s dad Eric, built the business on trust and ethics. She says dad has the heart of the business culture firmly in hand and no better tribute than in being recognized as the winner of the 2017 Northern Colorado Better Business Bureau Torch Awards for Ethics in the Small Business Category.
Stacia talks training, the value DVI has brought to their business, the value of having a mentor, how dad and daughter bring their diverse personalities into a perfect focus for the business among many more key talking points.