From Websites to Texts: How to Meet Modern Consumer Expectations [RR 982]
Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.
remarkableresults.biz/e982
Are You Setting Your Employees Up To Fail? [FTR 095]
By setting realistic expectations, providing necessary support and training, fostering a positive work environment, and maintaining transparency and honesty, business owners can create a more productive and harmonious workplace. Implementing these actionable tips from Kevin Eckler can help reduce turnover, improve employee satisfaction, and ultimately lead to a more successful business.
remarkableresults.biz/f095
15 Car Maintenance Rip-Offs Explained [THA 381]
Our panel discusses and debunks car maintenance myths from an online article titled “15 Car Maintenance Rip-Offs You Should Avoid.” They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing.
remarkableresults.biz/a381
Stay Out of the Rabbit Hole [RR 951]
Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker ‘The Professor,’ and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke’s business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people’s lives.
remarkableresults.biz/e951
The Coach’s Toolkit: The Role of Coaches in Shaping Industry Leaders [RR 940]
Recorded Live at Vision Hi-Tech Training & Expo, discover the Coach’s Toolkit: The role of coaches in shaping personal growth and team development. Joe Marconi and Darrin Barney also tackle the challenges of screen addiction and social media’s impact on mental health and why the culture within your business is the engine that powers your shop’s success.
remarkableresults.biz/e940
Are You Addicted to Social Media? [RR 938]
Recorded Live at Vision Hi-Tech Training & Expo, Carm Capriotto, alongside shop owner Kim Auernheimer and industry professional Tracy Capriotto, dive into a myriad of topics relevant to the industry. They reflect on the evolution of the industry and the significance of the Women in Auto Care conference. Kim discusses her journey managing multiple shop locations and the nuances of catering to different communities, while Tracy offers insights on the benefits of personality tests like DISC for workplace harmony. The trio also examines the double-edged sword of social media’s role in both personal and professional realms, advocating for a more intentional and productive use of the platforms. This episode is a trove of wisdom, emphasizing continuous personal growth and adaptation in a digitally-driven world.
remarkableresults.biz/e938
Advantages and Challenges of Artificial Intelligence in the Automotive Industry [THA 335]
Tara Topel, Greg Buckley, and Andy Bizub discuss the applications of AI in the automotive industry, focusing on the use of ChatGPT. They share examples of using AI to update handbooks, create repair procedures, educate service advisors, and enhance the customer experience. They also discuss the challenges and potential benefits of using AI in customer-facing interactions. While AI has benefits, it should be used as a supplement rather than a replacement for human connection.
remarkableresults.biz/a335
Keeping Up with Technology [THA 333]
As technology continues to advance, it can be difficult for businesses to keep up with the latest tools and updates. This is especially important as it directly affects the quality of service provided to customers. Our panel discusses the challenges of keeping up with technology and shared their tips for staying ahead of the curve. They discuss the need for specialization, individualized training, and networking to solve problems and keep up with new tools and updates.
remarkableresults.biz/a333
21 Tips: How to Gain an Edge Part 4 [THA 328]
Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry.
remarkableresults.biz/a328
Turbo Tim’s Garage: From Core Values to Cats, How to Build a Unique Brand [RR 848]
Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, “Being true to yourself and your team is the key to success.” So, let’s all take a page out of their book and strive to be different and true to ourselves in our businesses and lives.
remarkableresults.biz/e848
Finding Technicians Part 2 – Chris Lawson [RR 816]
Chris Lawson is back for Part 2 of our discussion about finding technicians in our industry. This episode focuses on the advanced strategies for finding technicians on Indeed and Facebook. Do you require a resume on Indeed? Find out why you shouldn’t!
remarkableresults.biz/e816
Used Car Market – Lauren Fix [AW 140]
On Record with Lauren Fix as she discusses the used car market and the importance of car maintenance.
remarkableresults.biz/aw140
Creating Simple YouTube Videos Under 60 Seconds – Niko Sougias [AW 139]
Guest host and shop tour with Niko Sougias, Charlie’s Foreign Car, Encinitas, CA. Niko says customers want explanations with their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it.
remarkableresults.biz/aw139
Google Reviews: New Value From the Words Used [RR 793]
We are with Jimmy Lea from Kukui at ASTE 2022 with another important Google Update. We are always keeping you in the know as it relates to mother Google. Google is now giving more credibility and weight to customer reviews. It goes beyond their ranked star review and dives into what they wrote, word for word, literally. What does that mean for your shop?
remarkableresults.biz/e793
Differentiate with Video [THA 299]
They say a picture is worth a thousand words, but what about video? Video content has taken our world by storm, and if you’re not doing videos for your shop, you are behind. Keep listening to find out how to differentiate yourself from other shops using authentic stories from your customers and employees.
remarkableresults.biz/a299
Paul Scanner Danner: His Life, His Brand, His Impact [RR 791]
For my 5th episode with Paul ‘Scanner’ Danner, we sat in the ASTE studio and caught up on his life, his world. There are some great pictures if you watch the video version of the episode of him in 1994 and now. He reminisces about his Dodge Power Wagon, his family, and the Scanner Danner Brand. Paul was at ASTE to learn and continue to hone his craft. Paul has his son working with him in the creative process to keep ‘Scanner Danner’ relevant and up to date.
remarkableresults.biz/e791
Out with the Old, in with the New [AW 095]
Guest hosts and shop tour with Rich and Linda Brauer, 59 Auto Repair, Plainfield, IL. They’ve been in business 28 years and was the 2021 NAPA Shop of the Year. Rich and Linda discuss the importance of being open to new ideas and change, rather than saying “that is the way we’ve always done it.”
remarkableresults.biz/aw095
Listen and view episode notesThe Four Pillars of Marketing – Tony Mercury [RR 703]
The Four Pillars of Marketing [RR 703]
This episode focuses on simplified marketing that will offer new ideas to try out and to bring focus to “thinking like the customer.” Make sure your business is making a splash and being noticed.
remarkableresults.biz/e703
Listen and view episode notesMarketing: Never Take Your Foot Off the Gas Pedal [RR 701]
Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]
It’s always a pleasure to sit down with the Shop Marketing Pro’s team. We recorded this at the 2021 ASTE Conference. Marketing is constantly evolving and as a business owner, it’s easy to push it to the back burner. So do you know when is the best time to be marketing? My panel explains the great mystery of life.
remarkableresults.biz/e701
Listen and view episode notesCEO Margaret Palango Takes the Lead [RR 692]
CEO Margaret Palango Takes the Lead [RR 692]
I’m so honored to be speaking with the new CEO of Auto Shop Solutions, Margaret Palango. In this episode, Margaret shares how she went from a stay-at-home mom to her newly appointed position as CEO. You have to create opportunities for yourself and go for what you want. Her new role will encourage more women to join our industry. Listen and be inspired and strive to grow your confidence so you can reach your goals, take big leaps and make a difference.
remarkableresults.biz/e692
Listen and view episode notesJimmy Lea’s Top 7 Proven Marketing Methods [RR 687]
Jimmy Lea’s Top 7 Proven Marketing Methods [RR 687]
The online realm of marketing can be overwhelming by just thinking about it. How do you successfully market your business online? Stop spending money on methods that don’t produce or may even work against you. You need to measure and manage your marketing for the most significant results possible. I’m in the ASTE 2021 studio with Jimmy Lea, Kukui evangelist, to discuss the top 7 methods you can implement in your shop today that are proven to put your shop on top.
remarkableresults.biz/e687
Listen and view episode notesSocial Media 101: Lead Gen, IOS Changes, Boosting [RR 674]
Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]
Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.
remarkableresults.biz/e674
Listen and view episode notesThe Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610
Listen and view episode notesSocial Media Influencer- Do What is Right and Not Easy [RR 598]
Social Media Influencer- Do What is Right and Not Easy [RR 598]
Matt Fanslow and Scott Brown have been great contributors to the podcast. They also have no-nonsense views about Social Media and the diluting and filtering of information. They talk about the Dunning-Kruger effect and time consumption among other topics as they speak to the good and bad of social media. They do recommend being professional in handling your social media presence. Learn to be professionals in handling your social media presence.
Matt Fanslow is the diagnostic tech/shop manager at Riverside Automotive in Red Wing, MN., and Scott Brown is a shop owner, an ASE Master Certified Automobile Technician and the CEO of Diag.net
You can find Matt and Scott’s previous episodes and the key talking points for this episode at remarkablersults.biz/e598
Listen and view episode notesSocial Media Strategies as we Re-Open the Economy [THA 176]
Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…
Listen and view episode notes