Women in Auto Care Awards 2020 [RR 604]
Women in Auto Care Awards 2020 [RR 604]
This episode honors the 2020 Women in Auto Care Awards. There are 3 prestigious awards presented annually, namely; Auto Care Woman of the Year, Female Shop Owner of the Year, and Auto Care Woman of Excellence. The awards are presented to a Women in Auto Care member who has provided recent outstanding contributions to the auto care industry.
I welcome Auto Care Woman of the Year, Lauren Beaulieu, Vice President, Professional Marketing, Advance Auto Parts, The Female Shop Owner of the Year Kim Auernheimer, owner and Business Manager, Cool Springs Automotive, Brentwood, TN and the Auto Care Woman of Excellence, Danielle Sonnefeld, Vice President, Business Development, N.A. Williams
The key talking points for this episode reside at remarkablersults.biz/e604
The Women In Auto Care organization is very dedicated to the advancement, education and empowerment of women within the auto care industry, especially their commitment to educational scholarships. Please listen for details on the unrivaled nurturing they make in scholarships and continuing education.
You can find my panels previous episodes, their bios and the key talking points for this episode at remarkablersults.biz/e604
Millennials in High Gear with Sara Fraser – Part 1 [RR 603]
Millennials in High Gear with Sara Fraser Part 1 [RR 603]
Our topic today centers around millennial customers and employees. With me is Sara Fraser. Sara has been a favorite on the show and lives what she teaches as she is a millennial. Each generation has its traits and you must adjust your business to accommodate the millennial customer and employee.
Sara is with Haas Performance Consulting and teaches the millennial story. We look at the millennial customer needs/wants and the same for the millennial employee. This is part one of a two-part millennial series with Sara
You can find Sara’s other episodes and the key talking points for this episode at remarkablersults.biz/e603
A Blessing in Disguise From My Biggest Mistake [THA 200]
A Blessing in Disguise From My Biggest Mistake [THA 200]
Welcome to the 200th milestone episode of the Town Hall Academy. The industry’s premiere and original single subject forum. Thank you for your support in listening and watching the forum and making it a staple of information and insights for our automotive service industry.
Wisdom comes from many sources. If you think about the many mistakes you’ve made there are hundreds. But the blessing that can come from failure is to think of the challenge you faced and the outcome. Your panel today digs deep in their heart and shares with you the triumphs that came from some tough and low spots in their careers. I thank Emily Chung, Kelli Weatherby, Matthew Lachowitzer and Kevin Eckler for their transparent and emotional rendering on how they overcame a huge mistake and found blessings in their decision to act.
Matt Lachowitzer owns and founded Matt’s Automotive Service Center, Emily Chung owns and operates AutoNiche auto repair shop in Markham, Kelli Weatherby co-owner, with husband Lee, co-owns Accurate Automotive in Mesa, AZ., and Kevin Eckler, along with wife Lisa, owns Foreign Car Specialists.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a200.
Science Based Hypnotherapy with Maureen Pisani [RR 590]
Science-Based Hypnotherapy with Maureen Pisani [RR 590]
I’m with Maureen Pisani a Certified Master Hypnotherapist and the founder of ProThrive Science-Based Hypnotherapy, where she works with individuals and groups (both in-person and online) to help empower, streamline success, and truly thrive.
Why this interview? I found the discussion with Maureen refreshingly different. I can see where some never reach their potential, yet we know they have it in them. Maureen offers solutions.
Imagine this as a tool for the automotive aftermarket. You do the math. Unlimited potential and untapped ideas.
We discuss how the brain works in hypnotherapy and the science behind it that proved useful in uplifting and giving us an edge in life! The talking points can be found at remarkablersults.biz/e590
Shop Talk 9: The Ladies Have a Lot To Say [RR 577]
Shop Talk 9 – The Ladies Have a Lot to Say – RR 577
Three lady shop owners that will speak to marketing to women, offer their perspective on margins and cost management, how the pandemic has made important changes and how it changed the hiring process. Will you agree, take exception from their ideas or gain a new insight.
The panel: Jamie Carlson from Ervine’s Auto Repair, who was honored as the Female Shop Owner of the Year 2019 from AutoCare’s Women In Auto Care, Emily Chung
AutoNiceh in Markham, Ontario, and Rachael Wacha from City Auto Repair, Gainesville, FL.
Find the key talking points at remarkableresults.biz/e577
Margaret Palango – 20 Questions in 30 Minutes [RR 570]
Margaret Palango – 20 Questions in 30 Minutes [RR 570]
Margaret is the Executive Vice President at Autoshop Solutions in Raleigh-Durham, North Carolina Area. She shares some great and applicable advice on grit and positive thinking while emphasizing on the importance of building trust and building better teamwork.
Margaret Palango also talks about how she relies on her intuition whenever there is a difficult decision to make. She never regrets listening to her intuition. She made her intuition stronger in her professional life.
Find the key talking points, Margaret Palango’s bio and links to his previous episodes at remarkableresults.biz/e570
Electrical Engineers Become Shop Owners Growing to Seven Stores – John and Karen Manelas [RR 569]
Electrical Engineers Become Shop Owners Growing to Seven Stores – John and Karen Manelas [RR 569]
John and Karen Manelas attended the same school, took the same degree and became successful at their careers for 15 years as electrical engineers. They decided to take a huge life change and pay cut to start their own shop. They took on the challenge and the uncertainties. With low capital, they grew their shop from one in 2004 to an amazing 7 shops in 2019.
Growth is an amazing thing when you do it the right way. Prepare yourself mentally to put a lot of work into each location, hiring, training, and preparing the right staff.
Find the key talking points, John and Karen Manelas’ bio and links to their previous episodes at remarkableresults.biz/e569
The Women Stereotype: Creates Friction, Insecurity, and Gender Issues [RR 567]
The Women Stereotype: Creates Friction, Insecurity, and Gender Issues [RR 567]
My guest today is Emily Chung. She owns and operates AutoNiche, a family-friendly auto repair shop in Markham, Ontario, Canada. She is a licensed Automotive Service Technician, and Automotive Writer for various publications. She also teaches in the Automotive Business School of Canada at Georgian College.
We are going to talk about gender stereotyping. I want you to listen to this episode in its entirety and let me know what you took away. I believe it will help you understand some of the reasons we do what we do as it relates to hiring and leading our team.
When it comes to gender biases, Emily makes very strong points. No doubt you can put yourself in many of the situations Emily speaks about. So we get this on the table here in episode 567 and I welcome Emily back to keep the dialogue going. Please recall another episode recently where we had a female shop owner, technician and service adviser discuss the Female Impact in the aftermarket. It is episode RR 549
Find the key talking points, Emily Chung’s bio and links to her previous episodes at remarkableresults.biz/e567
A Simple Letter of Intent Transformed an Employee Into a Shop Owner [RR 551]
A Simple Letter of Intent Transformed an Employee Into the Shop Owner [RR 551]
Let’s welcome Terica Buckner. She worked for 21 years at Hawthorne Auto Clinic, Portland, OR. She was offered the chance to purchase the shop and took over ownership 2 years later in January 2020. A really good example of good succession planning. The previous owner wanted to retire and Terica wrote a letter of intent wanting to purchase the shop. She had the experience in many different roles in the business along with established relationships with the employees and customers.
Terica continues working with passion in the automotive industry and is excited to now be in the position to set new standards in an ever-changing field, especially with the current challenges COVID-19 presents.
Find the key talking points for this interview with Terica Buckner at remarkableresults.biz/e551.
Female Impact: Getting Through [RR 549]
Ashley McCabe – McCabe’s Automotive Specialist, University Place, WA. In 2015, Ashley took over her father’s decades-old automotive business. She might not have known much about cars when she started, but she sure did know about customers. Ashley started at the front counter, and her father said he could tell that she understood customer service and…
Carrie Lynn Rodenberg and Kim Walker on Social Media [RR 530]
Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…
What Needs to be in Your Marketing Plan Right Now [RR 524]
Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about the business challenges auto repair shop owners face through working…
Kelly Moore – Enticing our Youth to have a Career in the Aftermarket [RR 518]
Kelly Moore Dr. Kelly Thumm Moore has over 20 years of experience in the career-focused higher education industry. She currently serves at Campus President for Lincoln College of Technology – Denver, a career-focused college offering certificate and degree programs in the automotive and skilled trades fields. Her previous experience includes presidencies for Westwood College and Career Colleges…
Our Customers Don’t Know How We Make Our Sausage and it is Time They Learned [RR 516]
Carolyn Coquillette of Luscious Garage, San Francisco, CA chairs the ASCCA Connected Cars Committee, serves on the ASCCA Board of Directors and is active in her local San Francisco chapter. She’s also the Founder and CEO of Shop-Ware. Look for Carolyn’s other episodes HERE. Scott Brown is an ASE Master Certified Automobile Technician with over three…
Kim Aurenheimer – Fall In Love With Your Business, Again [FTR 086]
Kim Auernheimer, AAM is the Co-Owner & Business Manager of CS Automotive in Brentwood, Tennessee. CS Automotive was opened in October of 2006 in the back of a warehouse and now they call a 6,400 square foot, 10-bay shop home. Prior to joining her husband Rob in the business on a full-time basis, Kim had a career…
Impact Award Winners 2019 [RR 502]
Ashlee Arnold, Vice President, Arnold Oil Company of Austin, has quickly become an influential figure in the aftermarket industry at large and within her own company by persistently showing remarkable leadership and cementing its placement on the esteemed “Aftermarket Business Top 25 Auto Chain” listing several years in a row. Arnold serves on the Federated…
RR 494: Women In Auto Care 2019 Honorees
The winners of the 2019 Women of the Year Awards are: Auto Care Woman of the Year: Jennifer Maher, Chief Executive Officer, TechForce Foundation and America’s Automotive Trust Auto Care Woman of Excellence: Cindy Frasca, Chief Operating Officer, Kukui Female Shop Owner of the Year: Jamie Carlson, Owner, Ervine’s Auto Repair and Grand Rapids Hybrid…
FTR 074: Deb Van Batenburg – Fix The Things You Tolerate
RR 483 – Managing On-Line Reviews – Kim Walker and Mitch Meier
RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews
Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.
My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.
As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.
RR 479: Sara Fraser – Important Millennial Buying Habits and Tendencies
RR 479: Sara Fraser – Millennial Buying Habits and Tendencies
Millennials have become the largest generation recorded. So it is with a meticulous and careful analysis that we need to understand what do millennial customers want when it comes to vehicle service and repair. We need to adjust!
Sara Fraser is a millennial with over 15 years of retail management experience. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.
She shares how millennials demand a level of service, convenience and digital finesse from whoever services their vehicles. Millennial customers can’t live without their smartphone, share great experiences, want fast communications, know how to post reviews and share on social media, and like at Amazon what things quick and fast. How do you adapt?
RR 456: Jennifer Grady ESQ – Harassment Training Required by Law
Jennifer Grady ESQ – Harassment Training Required by Law
Jennifer A. Grady, Esq. is the founder of the law firm The Grady Firm, P.C. Ms. Grady is an attorney, corporate trainer, and international speaker. She founded the firm in 2012 with a passion for helping business owners, entrepreneurs, and their families achieve the American Dream of freedom, opportunity, self-sufficiency, and success.
Are you aware that the lion share of small businesses must have required harassment training for their employees? In this episode, you have a chance to be personally updated on harassment training and the change in the law that requires training if you have 5 or more employees.
This episode helps you understand the serious issues of sexual harassment in the workplace. Never discount the fact that your business is resistant to a harassment claim. We rarely talk about this topic and it is time.
Learn how you can improve your position or understand what you need to do to implement strong policy in your company so you can minimize your exposure and also be compliant to the letter of the law.
RR 443: Jill Trotta – Survey Results – The Best and Worst Metro Cities for Car Repair
Jill Trotta Best and Worst Metro Cities for Car Repair Survey
My guest is Jill Trotta. She is the Vice President for Industry Advocacy and Sales at RepairPal. We talked about the surveys that pointed out which metro cities are best for car repair. This is based on factors like average repair order, road quality, average labor rate among others.
The survey talked about the statistics and information about car repair. You will learn the best and the worst cities for repairs according to the survey. The survey also pointed out which cities are most affected by the technician shortage.
FTR 048: Amy Mattinat – Our Technicians Are Car Doctors
Our Technicians Are Car Doctors
Amy Mattinat delivers her impassioned perspective on the value and benefits of ASE. It may be time for you to understand why you support ASE and if you don’t, to understand why you must. If there was ever a time to embrace ASE it is now. The high tech world of the automotive creates the need for highly trained technicians and through ASE certification allows us to differentiate ourselves and improve our image.
RR 433: The Importance of Third Party Credentials | Creating a Learning Culture in Your Business
The Importance of Third Party Credentialing and Having a Learning Culture in Your Business.
You are a professional in the automotive service aftermarket. You know your stuff, you are smart, accomplished. You put your knowledge to use every day. Ever decide to have a third party provide you the professional credentials to verify your practical abilities? Twenty percent of our industry has their credentials so I’m talking to the eighty percent that don’t.
This episode with Trish Serratore, Senior Vice President of Communication at ASE and ASE and Jeff Peevy, President of AMi is a departure from what testing is and will help you understand the value in credentialing. Credentials are becoming more important than ever, and prove to customers and your shop owner you know what you’re doing.
RR 431: Sara Fraser – The Power of Social Media for Automotive Professionals
Sara Fraser – The Power of Social Media for Automotive Professionals
There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.
Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.