Work Happy, Drive Happy [RR 768]
Find out how Marc Pons maintains a “Work Happy, Drive Happy” culture inside his 9 shops. Marc is also the president of ASTA in North Carolina, the Automotive Service and Tire Alliance, the folks who bring you ASTE. Marc explains the importance of setting routines to reinforce your values, it only takes 15 minutes at the beginning of each day. Can your shop spare 15 minutes? I think you can.
remarkableresults.biz/e768
Ron Capps: Two Time World Champion NHRA Driver Turned Team Owner [RR 767]
We are at the 2022 Napa Expo with reigning two-time world champion Ron Capps, who has just recently started his own Motorsports company. Find out what it’s like being both the driver and team owner. Listen to Ron explain the initial rush when his race car goes from 0-100mph in 7/10 of a second. He says It’s all about his team and the processes and procedures.
remarkableresults.biz/e767
How Partnerships Work [RR 766]
What does it take to build and maintain a long-term and successful business partnership? Why do so many fail? I’m with Travis Troy and Josh Mullins from Honest Wrenches, and they are debunking the misconception that partnerships in business don’t work. Spoiler alert, just like a marriage, it takes hard work and clear communication with aligned values.
remarkableresults.biz/e766
What Do Technicians Really Want? – Jimmy Alauria and Jason Stretch [RR 765]
We all know that there’s a shortage of workers for mostly all businesses in all industries because of the great resignation. As a shop owner, how are you attracting the best technicians? Are you promoting your culture and the opportunity to work in your business? Wouldn’t it be nice to know what is important to technicians? What are they looking for in a shop, and do you offer it? Jimmy Alauria and Jason Stretch discuss the results of a recent technician survey that might surprise you. And how the value of the survey shapes the ads that attract superstars.
remarkableresults.biz/e765
My Computer Was Hacked: Now What? – Tom Sciortino [RR 764]
How secure is your computer and internal network? Could it survive malware or a virus? For most of us, our system just runs and is out of sight, out of mind…until something happens. I’m with Tom Sciortino, a good friend and local shop owner in my hometown, and his business computer got hacked. Tom’s personal accounts were also hacked. He bought a couple of laptops he didn’t know about. Don’t let this happen to you; keep listening to find out how he discovered the hack and the changes he made to protect his network.
Processes: The Pulse of Your Business – Randy O’Connor [RR 763]
Have you ever thought about a few years ago and wished you did something differently? Maybe those few things that seemed impossible to implement weren’t as difficult as you thought. I’m with Randy O’Connor, Executive Director of Modern Tire Dealer Training and Educator Network. Randy gives an insightful analogy to processes and procedures being the lifeblood of your business. They connect everything. Put the work in and reap the rewards.
remarkableresults.biz/e763
Update: Training/Future of Hybrids and Ev’s with Craig Van Batenburg [RR 762]
I’m sitting with Craig Van Batenburg, CEO of Automotive Career Development Center [ACDC] and a former repair shop owner, with an update on the pulse of the industry and his business. Is it possible ACDC is the last existing brick and mortar building that operates strictly for training technicians Monday-Friday? Take a seat next to me and tune into our lively discussion as it relates to everything Hybrid and EV.
remarkableresults.biz/e762
The New ADAS L4 ASE Certification – Shepanek, Haugh, and Perkins [RR 761]
Have you heard about the new ASE L4 ADAS Certification? This test has been in development since January 2020 with the help of industry experts. My guests Matt Shepanek, Matt Haugh, and Keith Perkins say the certification is going to be a major differentiating factor when hiring technicians. We all know the best technicians are the ones constantly learning and training. Stick around for an inside look into the test development and tips on how to pass the test.
remarkableresults.biz/e761
How To Build Relationships with Students and Schools [RR 760]
How many schools have you visited recently? What is your relationship like with the teachers, and school counselors? Have you hosted a shadow day at your shop for students? If your answer is no to any of these questions, answer this one: what is stopping you? Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Dont miss this opportunity to get involved with your schools and community and properly represent this industry to our younger generation.
remarkableresults.biz/e760
A Collective Think Tank – Marconi – Murphy – Morrill [RR 759]
Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.
remarkableresults.biz/e759
Do You Have a 40% Close Rate For Pre Scheduled Appointments? Brett Beachler [RR 758]
How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers. Grab a pen and paper or head to the shownotes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.
remarkableresults.biz/e758
4 Locations and Growing – Craig Popp [RR 757]
What are the challenges of being a successful multi-shop owner? Is there an ideal scenario to buy more locations? Should you buy an existing business or build from the ground up? I’m with Craig Popp at the 2022 Elite Invitational and each of his 4 locations has a unique story to tell. Keep listening if you are in the market for another shop.
remarkableresults.biz/e757
Do You Have a Customer Avatar? – Daniel Griffith [RR 756]
Have you identified and named your ideal customer avatar? Do you talk about it with your team? I’m with Daniel Griffith at the 2022 elite invitational. Listen as he breaks down finding the ideal customers and the importance of team culture. He even uses his employee testimonials in job postings (there’s an idea).
remarkableresults.biz/e756
Is Your Mission Statement Your Passion Statement? – Bill Greeno [RR 755]
Was your mission statement created by yourself, or was it a collaborative effort from your employees? Is it listed on your website homepage? Do your customers know what it is? I’m with Bill Greeno at the 2022 Elite Invitational and he discusses how his team revamped its mission statement into a passion statement. Find out why affirmations were critical in starting the process.
remarkableresults.biz/e755
Hairdresser Turned Shop Owner – Danielle Vila [RR 754]
Are hairdressers the new untapped resource for our industry? How does a hairdresser in San Francisco become an automotive shop owner in Las Vegas? What can we learn from the intimacy between a hairdresser and the client? I’m with Danielle Vila at the 2022 Elite Invitational, stay tuned, you won’t want to miss this episode. We discuss business, hair care tips, and a few laughs in between.
remarkableresults.biz/e754
Survey Says [RR 753]
Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.
remarkableresults.biz/e753
From Investment Banker to Shop Owner [RR 752]
Motorist Assurance Program (MAP) [RR 751]
Is your shop a part of the Motorist Assurance Program (MAP)? If this is the first you are hearing about the Motorist Assurance Program, you just may be pleased to know that MAP provides repair and maintenance standards that create trust between the consumer and your business. Besides the consumer element. MAP follows and gets updates on state bills, guidelines, and regulations that you might not be aware of.
remarkableresults.biz/e751
Surviving Two Store Openings During the Pandemic [RR 750]
What is it like opening two locations at the dawn of COVID? David Eschbach shares his story around three primary business tenets. Each Take-Away is wrapped in a compelling story and supported by integrating sub-lessons. See the show notes as a guide, as this information is applicable for leading a business during any crisis or economic environment, not just during COVID.
remarkableresults.biz/e750
The Value of Exit Interviews [THA 278]
We’re talking Exit interviews. Some shop owners do them religiously. Some don’t want to face the music. Some don’t know what to do in an exit interview.
Is it a smart time not to burn a bridge? Is there a format to follow? We are going to attempt to answer these questions and more in today’s Town Hall Academy. You can learn a lot about yourself and your company in exit interviews.
The Many Roles Of The Shop Owner – Dr. Dave Weiman [RR 749]
As we grow as leaders and build a strong culture in our businesses, we take on many different roles. These are unwritten roles that many small business people need to know that may have to step into. Such as a marriage counselor, a person of faith, an intervention confidant, and more. I’m with Dr. Dave Weiman, a great and wise contributor to the podcast, as we discuss the management of all the different hats we put on as business owners.
remarkableresults.biz/e749
The Lowest Price Shop Is Not Your Competitor – Reggie Stewart [RR 748]
What do you do when a disgruntled customer wants to know why your shop is more expensive than the one down the road? Are you educating customers on the value of your services? Do you feel like you have to defend your profitable business model? Does the shop down the road, which has the crazy low price, realize their business won’t be worth it’s value when it’s time to sell?
remarkableresults.biz/e748
Google Reviews – Jimmy Lea [RR 747]
It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, Kukui Evangelist. Find out why your business must exist digitally in order to capture customers.
remarkableresults.biz/e747
From the Bays to the Classroom – Brandon Steckler [RR 746]
Do you have a passion for teaching others and watching them grow? Is it something you’ve been interested in doing? I’m with Brandon Steckler at the TST Big Event 2022 and we discuss his path to becoming a trainer and writer for MotorAge Magazine. He also shares a transparent review of one of his classes from a peer. A special episode I did with Brandon on his passion for teaching is episode 342. Speaking of training, did you know that auto tech colleges need part-time instructors? It is a great way to engage with auto tech students. How about being a high school night school trainer. Let’s think outside the box and advance the aftermarket together.
remarkableresults.biz/e746
“You’re Not A Technician, You’re A Technical Expert” Aaron Becker [RR 745]
I’m with Aaron Becker at the TST Big Event 2022. His stepfather-in-law is the late Myron Stein, inventor, product innovator, and founder of Airsept. Aaron is the President of Airsept and we discuss Myron’s famous donut and coffee selling tactic, and new products, and if you listen until the very end of your podcast player, you might hear a little backstage chatter with my daughter Tracy. By the way, I got to know Myron during my early days as a podcaster and he was an encourager and always told me like it was. I’ll miss him.
remarkableresults.biz/e745