Do You Have a Customer Avatar? – Daniel Griffith [RR 756]

Have you identified and named your ideal customer avatar? Do you talk about it with your team? I’m with Daniel Griffith at the 2022 elite invitational. Listen as he breaks down finding the ideal customers and the importance of team culture. He even uses his employee testimonials in job postings (there’s an idea).

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Is Your Mission Statement Your Passion Statement? – Bill Greeno [RR 755]

Was your mission statement created by yourself, or was it a collaborative effort from your employees? Is it listed on your website homepage? Do your customers know what it is? I’m with Bill Greeno at the 2022 Elite Invitational and he discusses how his team revamped its mission statement into a passion statement. Find out why affirmations were critical in starting the process.

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Hairdresser Turned Shop Owner – Danielle Vila [RR 754]

Are hairdressers the new untapped resource for our industry? How does a hairdresser in San Francisco become an automotive shop owner in Las Vegas? What can we learn from the intimacy between a hairdresser and the client? I’m with Danielle Vila at the 2022 Elite Invitational, stay tuned, you won’t want to miss this episode. We discuss business, hair care tips, and a few laughs in between.

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From Investment Banker to Shop Owner [RR 752]

Ready to be inspired by a shop owner that came from the merger and acquisition realm? Why did he choose our industry? What fresh perspective does he have?  I’m with Thomas from Hotchkiss Auto Repair and his passion about people and training is infectious.

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The Many Roles Of The Shop Owner – Dr. Dave Weiman [RR 749]

As we grow as leaders and build a strong culture in our businesses, we take on many different roles. These are unwritten roles that many small business people need to know that may have to step into. Such as a marriage counselor, a person of faith, an intervention confidant, and more. I’m with Dr. Dave Weiman, a great and wise contributor to the podcast, as we discuss the management of all the different hats we put on as business owners.

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Build Your Labor Rate From The Ground Up [THA 276]

How much do you value your time? Your employee’s time? Are you making your decision on your labor rate based on data? My expert panel breaks down a mathematical and strategic way to understand the labor rate that delivers your profit goal. To view the charts and presentations my guests have prepared, make sure you head to my carm capriotto youtube channel or find the link on the show notes. Once you see the math your decision to set a profitable labor rate will be smarter and easier.

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The Hardest Lessons to Learn – Kevin Eckler [RR 744]

There’s nothing better than catching up with an industry friend at TST’s Big Event! Dive into the blueprint of Kevin Eckler’s second location, and his transparency of learning a valuable lesson of full commitment to his employees. He explains words are just words until actions are put into place. You’ll also hear from his newest employee that was an intern at his shop.

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Plan For Slow Times [THA 275]

The aftermarket is blazing busy. We may think that boomtown will continue without an end in sight. But what are your ‘slow day action plans?’ Some who have not been doing things ‘right’ are feeling the ebb and flow of typical cycle times, holidays, back to school, vacations, weather, and travel. Let this episode help you re-think how you prop up your business. Stop stopping.

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Power Panel: Internal Communication [CC 107]

Communication is one of the biggest problems in human relationships and among a working team inside your business. We are talking about the power of top internal communication, front to the back of the shop and with your customer. My panel speaks about the process, communication tools, and how a well-oiled communication system makes for satisfied employees and a top customer experience

Growing? Is Another Shop In Your Future? – Greg Bunch [RR 742]

Ever heard of the ‘entrepreneurial curse?’ Do you see opportunity everywhere you look? Are you ready to go multi-location? Or have you been approached to sell? I’m with Greg Bunch from Transformers Institute at Vision 2022 and we discuss the boom in becoming a multi-shop owner and the future of our industry.

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Details Matter [THA 274]

The complete customer experience package starts with having paid attention to details. When was the last time your shop was painted? Is the parking lot striped? What kind of coffee and amenities do you serve? Does your bathroom have extra hooks on the door? I’m with a panel of shop owners that put that extra in extraordinary. You should get a bare minimum of 5 great ideas to implement.

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Do Your Standards Align with Your Core Values [RR 740]

How aligned are your business standards with the core values of yourself, and your team members? What are your corrective action plans? I’m with Clint White at Vision 2022 and we discuss accountability when things don’t go as planned in your business. It happens to everyone, but how to address it is a critical step some owners miss. 

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20 Group Peer Review [THA 273]

How often do you have an outside perspective on your business to offer improvement ideas? What about 35 outside perspectives? Last month Brian Weeks hosted a team of shop owners from his peer group, from around the country, to dig deep into his business. Keep listening to find out what helpful tips and insights they offered and what they learned from each other.

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Ethics 101 [THA 272]

Did you know ethics, culture, and team go hand in hand in a successful business? Doing the right thing means having full transparency, trust, and integrity. Listen firsthand to my panel as they discuss ethics 101 and some standout scenarios they’ve experienced.

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New Customer Orientation – Kevin Vaught [RR 737]

Do you have a clear procedure for orientation of new customers and a commitment to providing an outstanding customer experience? Kevin Vaught from Elite Worldwide shares simple ways to WOW your new customers and reduce their anxiety.

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Are You Ready to Open a Second Location? – Justin Barrett [RR 735]

The leap from 1 location to 2 is never easy. But what if you also add in going to Vision 2022 days before the second location opens? How has Justin Barrett prepared his existing employees, while hiring new ones, for his second location? How did he know it was the right time?

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Paying Attention to Inflation [THA 269]

We’ve all heard inflation is up 8%, as of this broadcast, but when you walk through the grocery stores and sit at a restaurant, it sure seems like it’s a lot higher …  don’t you agree? As prices continue to jump, what are we doing as an industry to adjust? And why are so many shop owners worried to raise their labor rates? My panel includes 2 shop owners and an auto shop bookkeeper with a wide-open discussion about labor rates, parts pricing, and even employee retention in the age of rampant inflation.

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There Can Be Change Without Progress, But No Progress without Change – Chris Cloutier [RR 731]

Did you know you’re 27% smarter when you’re positive? It makes sense, doesn’t it? Having a positive attitude can change everything if you let it. I’m with Chris Cloutier at Vision 2022. We didn’t have an agenda or talking points. He came in, sat down, and in classic Chris fashion, I was on the edge of my seat listening to him. Find your positivity and get smarter.

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6 Components to a Great Compensation Plan – Bob Cooper [RR 730]

How do you incent behavior and retain top talent? Is the tech shortage a blessing in disguise? Did you know money is not the best motivator for employees? Bob Cooper, President of Elite Worldwide, shares 6 key components you should have in your compensation and incentive package for your employees.

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Know Your Strengths [THA 268]

How well do you truly understand yourself and the people you work with? Are you going beyond the surface-level interactions and diving into personal development? In this Town Hall Academy, my panel not only discusses the different strength finder assessments but also the ‘why’ that drives and motivates different personalities within your business. A very important episode.

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Are You Comfortable With Your Problems? Business Coaches Lab [RR 729]

You’re going to love this transparent interview recorded live at vision 2022. 3 business coaches, and no agenda. Listen firsthand from these business coaches on why so many business owners are struggling and how they are able to lift them to success. We talk about marriages, ego, habits, mistakes, and bad reactive pricing.

Restructuring New Staff – Vinnie Lucido [RR 728]

The idea of completely restructuring your staff seems impossible, right? So how did Vinnie Lucido do it after his brother and partner retired from the business? And how did his role as the sole owner and operator change? I asked Vinnie all these questions, in the Vision KC studios, including his perspective on interns and how he can work such a few hours a week.

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Important Employee Benefits [THA 267]

Did you know money isn’t the main motivator for employees? How many people are willing to work 40+ hours a week in an unhappy environment while being undervalued? What benefits set your business apart from other shops in your area? And, are you reminding your team of their benefits package so they understand their value within your business?

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Brought His 14 Team Members to Vision – Travis Troy [RR 726]

I asked Travis Troy, point-blank, what did it cost him to take his entire team to Vision this year. I talked to so many shop owners at Vision KC 2022 that closed their shops to take their entire team for some of the best training and networking both Technician, Service and Management. I stopped counting at 30 the number of shop owners who closed their shops there had to be 100 or more based on my simple survey results. Some strategies were to uplift and cross training their people into leadership roles by selecting that type of training. Travis and his partner Josh know they’ll get a huge return on their training investment. The message: get out of your comfort zone.

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Out with the Old, in with the New [AW 095]

Guest hosts and shop tour with Rich and Linda Brauer, 59 Auto Repair, Plainfield, IL. They’ve been in business 28 years and was the 2021 NAPA Shop of the Year. Rich and Linda discuss the importance of being open to new ideas and change, rather than saying “that is the way we’ve always done it.” 

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