One Location $2.5M: How We Do It [THA 334]
Shop owners Jimmy Alauria, Joe Hanson, and John Gustafson share their strategies and tactics for achieving exceptional success. The most valuable lesson? The importance of having a strong team, setting goals, and monitoring key performance indicators to achieve success. They emphasize the need for attention to detail, accountability, and hiring the right people, empowering them to lead and demonstrating commitment to the purpose and core values of the business. Tune in to learn more about how to achieve success in this industry!
remarkableresults.biz/a334
How Can Data Improve Customer Relationships and Sales? [860]
Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success.
remarkableresults.biz/e860
Brakes For Breasts – 2023 Update & Challenge [CC 110]
Brakes For Breasts – 2023 Update & Challenge Breast Cancer Vaccine Trials at the Cleveland Clinic and a Challenge for Participation for the 2023 October Initiative which supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leanne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. We discuss the success of the campaign and their goals for the future, encouraging independent repair shops to participate and donate 10% of labor and parts for brake jobs.
Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
remarkableresults.biz/aw160
Giving Back to the Community: The Social Impact Initiatives of Adam and Son Auto Repair [RR 850]
Are you tired of the same old auto repair experience with poor customer service and no personal touch? Look no further than Adam and Son Auto Repair in Colorado Springs. Owner Dan Adam and VP of Social Impact and Strategy Stacy Burns, share their insights on creating a unique customer experience and positively impacting their community.
Dan Adam founded Adam and Son Auto Repair with a mission to improve the way auto repair businesses are run and provide exceptional customer service. He achieved this by defining 28 fundamentals that create behaviors for team members and ingrained them in the company culture through weekly messages and daily huddles. But the customer experience at Adam and Son doesn’t stop there. They have implemented social impact initiatives that provide free car repairs to single mothers, domestic violence victims, and disabled veterans through their Stranded Motorist Fund. This program aims to provide safe and reliable transportation to those in need and has gained positive feedback from the community. Adam and Son have gained high-quality customers who support their business by providing excellent customer service and making a positive social impact.
remarkableresults.biz/e850
Navigating Family Dynamics in Business Ownership [AW 157]
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida’s second location.
remarkableresults.biz/aw157
Turbo Tim’s Garage: From Core Values to Cats, How to Build a Unique Brand [RR 848]
Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, “Being true to yourself and your team is the key to success.” So, let’s all take a page out of their book and strive to be different and true to ourselves in our businesses and lives.
remarkableresults.biz/e848
The Power of Branding and The Power of Letting Go – Andy Bizub [RR 806]
Demeny Pollitt Lists Her Labor Rates and Menu Prices On Website [AW 130]
Inside Chapel Hill Tire: Empowering Employees and Branding [AW 128]
Customer Amenities [THA 291]
Customer amenities aren’t just a snack bar and some coffee k-cups. It takes more to deepen a relationship. My panel of shop owners goes beyond the free wifi and beverages to really wow their customers and make that lasting impression. Amenities are your ultimate marketing tool for your business. Take Note!
remarkableresults.biz/a291
Finding Success in an Auto Repair Complex [AW 116]
Helping the Community Deter Converter Theft [AW 115]
Identify Your Ideal Customer [THA 285]
Survey Says [RR 753]
Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.
remarkableresults.biz/e753
Google Reviews – Jimmy Lea [RR 747]
It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, Kukui Evangelist. Find out why your business must exist digitally in order to capture customers.
remarkableresults.biz/e747
Plan For Slow Times [THA 275]
The aftermarket is blazing busy. We may think that boomtown will continue without an end in sight. But what are your ‘slow day action plans?’ Some who have not been doing things ‘right’ are feeling the ebb and flow of typical cycle times, holidays, back to school, vacations, weather, and travel. Let this episode help you re-think how you prop up your business. Stop stopping.
remarkableresults.biz/a275
Independents Meet Monthly: Bonus- Meet Tom’s Intern [AW 093]
Why We Remodeled [AW 085]
The Four Pillars of Marketing – Tony Mercury [RR 703]
Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]
Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]
It’s always a pleasure to sit down with the Shop Marketing Pro’s team. We recorded this at the 2021 ASTE Conference. Marketing is constantly evolving and as a business owner, it’s easy to push it to the back burner. So do you know when is the best time to be marketing? My panel explains the great mystery of life.
remarkableresults.biz/e701
Growing Sales For A New Location [THA 251]
Growing Sales For A New Location [THA 251]
Opening an additional location is hard work and can be challenging with twists and turns before the grand opening even happens. Learn from three shop owners who have multiple locations and their strategy to drive business to their new locations. They offer their ups and downs, what worked, and what didn’t. Many of you know that the real work starts way before the doors even open.
remarkableresults.biz/a251
Do We Earn Enough Respect? Charlie Marcotte and Dustin Brown [THA 250]
Do We Earn Enough Respect? Charlie Marcotte and Dustin Brown [THA 250]
It’s easy to be involved in your community as a business owner. You can sign a check, donate to a raffle, or sponsor a local sporting league. While those are great gestures, are you truly connecting your brand and your heart to your community? In this episode, 2 shop owners explain their full commitment to their community and why it’s important to their brand and their longevity in their business. Be prepared to be inspired to start your own acts of service in your community.
remarkableresults.biz/a250
CEO Margaret Palango Takes the Lead [RR 692]
CEO Margaret Palango Takes the Lead [RR 692]
I’m so honored to be speaking with the new CEO of Auto Shop Solutions, Margaret Palango. In this episode, Margaret shares how she went from a stay-at-home mom to her newly appointed position as CEO. You have to create opportunities for yourself and go for what you want. Her new role will encourage more women to join our industry. Listen and be inspired and strive to grow your confidence so you can reach your goals, take big leaps and make a difference.
remarkableresults.biz/e692
Jimmy Lea’s Top 7 Proven Marketing Methods [RR 687]
Jimmy Lea’s Top 7 Proven Marketing Methods [RR 687]
The online realm of marketing can be overwhelming by just thinking about it. How do you successfully market your business online? Stop spending money on methods that don’t produce or may even work against you. You need to measure and manage your marketing for the most significant results possible. I’m in the ASTE 2021 studio with Jimmy Lea, Kukui evangelist, to discuss the top 7 methods you can implement in your shop today that are proven to put your shop on top.
remarkableresults.biz/e687