Academy Archives

Make Price Irrelevant [THA 228]

Everyone strives to implement good customer service. But what about creating an exceptional customer experience?

Being friendly and helpful to customers while repairing their vehicles correctly is plain old expected. In a restaurant or hotel or anyplace for that matter, what is going to push you to remember the experience? Have you asked your customers if you are meeting their expectations? In this episode find out how to elevate your business and culture.

Shop New Build with Seth Thorson and Troy Vaninetti [THA 227]

Whether you’re ready to expand to another location, remodeling an existing building or starting from scratch, construction and breaking ground can be very overwhelming with different challenges based on the location. How do you create and build the shop of your dreams?

Shop owners Seth Thorson and Troy Vaninetti share their experiences and offer advice with what they’ve learned during the process. Take this opportunity to get the wheels turning for a future project.

Our Industry Needs a Change [THA 226]

How do we change the mindset of others? Why do owners continue to have the same old thinking that leads to the same old results? Why are technicians leaving the industry? Why isn’t there a draw for an automotive career for young professionals?

If you are listening to this podcast you are making a conscious effort to learn and make a change in your life and your business. How do we get others to follow? In this episode, all these questions and more are discussed by my panel of business coaches. Prepare to be inspired by their passion for change in this industry.

You can find the talking points for this episode and every archived episode on my website remarkableresults.biz

Building Customer Trust [THA 225]

We all know building customer trust takes time and doesn’t happen overnight. So when does it happen? It starts with every single touchpoint you make with your customer.

From marketing to the way your storefront looks, and that first phone call, every interaction inches you further in developing trust. Find out how to polish your business in this must-listen episode.

Comebacks: Prevention, Reputation and Cost [THA 224]

How closely do you track comebacks in your shop? Do you look for trends? Is it human error or communication gaps between customer and service advisor, and service advisor and technician? Sometimes the most loyal customers arise from correcting a mistake, but often times we are unaware a mistake even happened. In this episode, my panel dives into the different scenarios that occur during vehicle comebacks and how to correct them.

You can listen and/or watch the video of this episode and find the key talking points at remarkableresults.biz/a224

My Biggest Mistakes [THA 223]

In this episode, my panel discusses some of their biggest mistakes they’ve overcome as shop owners. We all wish we could go back in time and fix mistakes from ever happening, but unfortunately, there is no crystal ball for life. Instead, it’s important to reflect and turn it into a learning curve for ourselves and others. Take this opportunity to listen to this giving and transparent episode to perhaps avoid making the same mistakes in your business. Learn from these moments of truth.

The key talking points for this episode reside at remarkableresults.biz/a223

10 Things That Require Zero Talent [THA 222]

What makes a person successful? Is it luck? Is it because they are born to be leaders? Can success be taught or learned? Too often we get caught up in the day-to-day grind, we lose focus on the big picture called life. In this episode, we go back to basics and discuss 10 things that require zero talent that EVERYONE can accomplish. Practice each one and you’ll be amazed at the changes that follow.

You can listen and/or watch the video of this episode and find the key talking points at remarkableresults.biz/a222. They make a great meeting agenda.

Are You Fixing Hybrids Cars? [THA 221]

Are You Fixing Hybrid Cars? [THA 221]

If you’re waiting for a sign to get into hybrid repairs then consider this your wake-up call! You can either sit back and let a specialization opportunity pass you by, or take action and embrace hybrid repairs whose cars have been around for 21 years. Our lineup includes Craig Van Battenburg, Automotive Career Development Center (ACDC), Cameron Lee, Ernie Lee’s Service Center, and Raleigh Hybrids and Eric Carlson.

They are here to help guide you through hybrid repairs, marketing, tooling, and training. The key talking points for this episode on Hybrids reside at remarkableresults.biz/a221

Specialization with Tom Palermo and John Anello [THA 220]

We are here to talk about specialization. Ever wonder what are the pros and cons to being a specialist in a certain field of repair? In this episode, we discuss fleet business with Tom Palermo, Preferred Auto Specialists, and the world of being a mobile diagnostician/programmer and ADAS calibrator from John Anello, Auto Tech on Wheels.

Listen to their approach to specializations and how they’ve adapted to the changes in our industry. This is Knowledge you need to have as you continue to learn what makes our aftermarket tic.

The key talking points for this episode reside at remarkableresults.biz/a220

Tires as a Profit Center [THA 219]

Tires as a Profit Center [THA219]

Did you know that roughly 33% of tires that come through your shop on customer’s vehicles need to be replaced? Are you willing to see that money go to someone else? It’s time to turn your business into a one-stop shop for your customers! Find out how in this episode with shop owners who love tires!

You can also watch the show’s video and get the key talking points at remarkableresults.biz/a219

Managing Family Business Dynamics [THA 218]

Too often we are subject to the stereotypes associated with family working in business together…favoritism, entitlement, a cloudy culture. But with a clearly defined role, you can actually celebrate having family involved and enjoy watching your business flourish. My panel shares their wisdom on walking the fine line integrating family into your business.

The panel: Judy Walter, Zimmerman’s Automotive, Mechanicsburg, PA
John Klarkowski, AutoPro Auto Service, Brooklyn Park, MN
Joe Hanson, Gordies Garage, Roseville, MI.

Find the key talking points at remarkableresults.biz/a218

Auto Repair in the Decade of the Nineties [THA 217]

It’s quite fitting this episode is being released on a Thursday…because it is the quintessential #throwbackthursday. My panel is taking a trip down memory lane in the 1990’s…the era of OBD2 and the huge shift in technology. Change is never easy but it is always a necessity, hear how my guests handled the changes and adapted in order to move forward. You can watch the video of this episode and find the key talking points at remarkableresults.biz/a217

Have You Started Your Apprentice Program? [THA 216]

How many times have you heard “there is a technician shortage problem.” Is there really a technician shortage or is the real problem that there is a shortage of qualified technicians?

In this episode, we discuss the entire apprenticeship journey through the eyes of Jason Molinar. Find out how Jason literally switched gears as a pharmacy technician to becoming McNeil’s Auto Care’s most recent apprentice graduate.

As a business owner, the solution to staffing issues and shortages is…you. Now’s the time to build an apprentice program and “grow your own” technician. Jason’s story is powerful and should motivate you to start. A must listen to help ensure your business continues into the future.

Rethinking Your ASE Certification [THA 215]

Did you know you need a license to cut hair but you don’t need a license or certifications to change brakes on a vehicle? And why do industry owners and technicians not value ASE certifications? That is the question of the day.

Joining me on this lively discussion on ASE is Trish Serratore, Sr. VP Communication, ASE, Mark Murphy, Lead Technician, Dynamic Automotive and technician and mentor Bryan Stafford from Parkway Automotive in Little Rock, AR

A great way to attract and keep customers is by letting them know YOU have certified technicians working on their vehicles. It is also a strong part of your value proposition. Now think about this …… If you value your ‘career’ in our industry wouldn’t ASE Certification be at the top of your list?

Don’t let the fear of failure keep you from taking the tests, there are practice tests and plenty of support located on the ase.com website to guide you along the way including the new recertification app.

Preventing Zoom Burnout [THA 214]

Ever get burnt out on a zoom meeting or call?

The pandemic has caused us social creatures, to go indoors and away from our friends at conferences and training events. However, Technology stepped in to keep us ‘in the loop’ and engaged. Zoom was embraced along with other video conferencing platforms to give us virtual training and even cocktail parties.

Just talking to industry friends I found that for the majority we are ‘zoomed out’. Is that a real verb? So it was time to talk about it.

This panel says they are maxed out on virtual training, but we took it a step future. We all realized that virtual is here to stay. We will have hybrid training, some face-to-face and some virtual and we talk about it.

The panel says the presenters need to learn new virtual training techniques and the participants need to participate. A very eager panel that has some really great ideas on how to zoom!

This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a214

Service Advisor Role Play #5 [THA 213]

Our role play subjects cover closing the expectation gap on the appointment setting call and understanding the importance of building anticipation in making the sale after the results of the DVI. We also covered how to demonstrate the effectiveness of the Service Advisor in calming the customer while building value in their services and retaining the sale. Lastly, we talked about the effective way in deferring services at the cash-out. All important and vital in building you or service advisor team.

The panel includes Clint White from Shop Vision, Dan McWilliams from Quality Service Center and Ben Lesueur from Oxford Automotive. They put their service advisor strategies for you to follow.

Find ways to compare and improve your confidence and comfort in the face of your customer. Together we have something here. This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a213

Charging What We are Worth [THA 212]

THA 212 Charging What We Are Worth

We are talking about charging what we truly are worth. Yes this topic dives into your reluctance to charge enough so you can sustain a real profitable business. Breaking even is just a hobby. Many don’t feel that they can actually make a real living serving their customer … repairing cars.

This episode exposes the elephant in the room. Emotion is a big driver in your worth and what you charge. Do you truly know the value of your business and your overall cost of doing business? If you did, you would not be working for Free.

Our panel nails this episode in all the proper places. With me is Carlo Sabucco, 2nd generation owner of Sil’s Complete Auto Care Centre, Maylan Newton, business coach from ESI – Educational Seminars Institute, and Glenn Larson, from Foothill Autoservice, Lake Forest, CA

This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a212

Retirement Plans and Profit Sharing Insights [THA 211]

Retirement Plans and Profit Sharing Insights

We are talking about retirement plans. If you asked your people if they had a retirement account or even a decent nest egg you will most likely get a blank stare or a no answer.

You just discovered an important benefit you can provide your people. Sure you’ve got to have the profits in the company to start up a program like this, but there are many creative ways to start a 401K and/or profit-sharing program.

First off we are not giving any advice or are even qualified to give advice. This is an open discussion among your peers to get your thoughts started, or even to educate you on this potential employee benefit. You need to contact a certified financial planner, your accountant, and possibly an attorney if you get serious about creating another benefit that keeps your team working for you.

Invest in this episode even if you don’t have a glimmer about providing a retirement saving discipline for your people. You may not be ready today, but the information in this episode will give you ideas and insights if ever you consider doing this.

My guests today are Greg Skolnik from Motor Works in Rockville, MD, and Sabrina Gatewood from King Amaco. As shop owners, they both have a perspective and opinion on retirement plans for your people.

This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a211. Let’s talk about it.

Where the Money Goes – The $100 Lesson [THA 210]

THA 210 Where the Money Goes – The $100 Lesson

How many times do you get a great idea on an exercise you can share with your team …. one that helps your people respect and understand the costs of running a business? My guest Patrick McHugh and I will show you a fun and profound exercise on what happens to a $100 transaction … exactly where the money goes. Welcome to the 210th episode of the Town Hall Academy.

It is important that your people get a chance to see your Profit and Loss Statement, but for many, it will be a very difficult learning curve. We have a very simple way to do it that will make respecting margin, costs, and net profits in a whole new way.

This exercise will change the way you and your people look at the numbers and what it takes to grow a strong and profitable business.

My guest today is Patrick McHugh from Bimmer Rescue in Richmond, VA. and we have a story for you! This episode’s key talking points are already done for you at remarkableresults.biz/a210.

Building Deep Ties to the Community [THA 209]

THA 209 Building Deep Ties to the Community

Do you agree that paying it forward and creating a lasting rapport with your own community goes a long way?

Being involved in your community is more important than you know. When you support from the heart never expect to get something back. Our episode today tackles and explains exactly why connections and network within your community is essential as well as it is necessary.

Part of branding your business includes your support of the community. I’m with Jennifer Filzen from Rock Star Marketing and Author of the new book “The Give To Get Principle: How Relationships & Reciprocity Build Raving Fans”, Carl Hutchinson from Complete Automotive, Springfield, MO, Patrick Dolder of PALS Ocala Auto Repair, Ocala, FL, and Sue Morsching, Elysian Auto Service, Elysian, MN. You can learn a lot from this community-engaged panel.

This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a209.

Stop Selling From Your Wallet [THA 208]

THA 208 Stop Selling From Your Wallet

Too many times we think about our own money tolerance instead of the customer needs. We think what others believe is a lot of money to us is not. We also can’t fathom people paying what they do for services because we would not. We have different lines in the sand when it comes to price perception and if you sell from your own wallet you’ll limit yourself, do what is not necessarily right for your customer and limit your potential, not only for yourself but for the business.

In other words, don’t make the decision for your customer. Let them decide. We play a really insightful game that you need to do with your team.

I’m with Brian Gillis of You Net Results, who brought this excellent topic and the neat game we play, also Andy Arndt of Arndt Automotive in Malta, IL. And Keith Knowlton of LKS Auto Repair, Bremerton, Wa. They bring sound, practical, and professional advice for all of us to stop selling from our own wallets. Too many times we think about our own money tolerance instead of the customer’s needs.

This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a208.

Pre Scheduling Appointments – The Time Has Come [THA 207]

THA 207 Pre Scheduling Appointments – The Time Has Come

Welcome to the 207th episode of the Town Hall Academy. Right up front l want to warn you. This discussion may just change the way you do business. I want you to give it your all and when done implement the tactics you discover. I know your business will blossom.

Scheduling future appointments is not a new concept. You know about it but have never decided it was good for your business or your customer. We have solid statistics that demonstrate that 59% of your customers are willing and ready to accept a future appointment for maintenance service. Ever walk out of the dentist’s office without your next hygiene appointment. How about a hair salon?

I’m with Bill Thompson, Craig Noel, and Greg Skolnik. Bill Thompson brings his critical data to support this strategy, Greg has been doing this for years and has the data to prove the strength of the strategy and Craig is starting to pre-book now.

There was a ton of passion flowing throughout this episode. I believe you’ll be moved to start in your business. So …. Let’s talk about it.

This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a207. Enjoy.

Proof of Concept [THA 206]

THA 206 Proof of Concept

The pandemic was the test of preparedness, fortitude, leadership, nerves, among others. Our topic “Proof of Concept” is the story behind the strong getting stronger.

The leaders who listened and implemented the strategies being served up by the industry pundits especially coaches over the last 3 to 4 years found themselves in a good place. You’ve heard them enforce on the podcast, … essential tactics like strong business culture, a commitment to training your team, firing non-productive or toxic employees, DVI, Cloud-based software, text to pay and the list goes on like strong leadership. Smart Marketing. Managing KPIs, Good financial statements, building processes, and systems, Etc, etc. In essence, the strong found their pandemic recovery easier than others. That is what we are talking about today: ‘Proof of Concept’

Joining me is Chris Cotton, AJ Nealey, and Michael Gallini. They all agree that they are in a better spot because they implemented and worked the strategies and tactics that the industry is known to create success and sustainable profits. Glad you are here, Let’s Talk About It.

The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a206.

Requirement for Growing a Branch Store [THA 205]

THA 205 Requirements for Adding a Branch Store

Welcome to the 205th episode of the Town Hall Academy. New Year, New Challenges. Many in the industry are contemplating growth and many are thinking of selling or succession. Keep close to the insights and wisdom from your aftermarket peers, right here, who share their growth story with you.

I’m with Greg Bunch, Austin Miller, and John Manelas. Greg is the owner of Aspen Auto Clinic, Colorado. Austin Miller opened Tire Star in2011, and John owns Auto Care Plus and Euro Care Plus. Together this team has 15 branches and growing.

How many shops are enough? Is there a sweet spot? What qualities must a shop owner possess in order to successfully add a shop? What are the challenges? No doubt this group tells their tale of their initial branch store and the huge learning curve that happened with it and subsequent stores.

The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a205.

What Will 2021 Be Like? [THA 204]

THA 204 What will 2021 Bring?

Welcome to the 204th episode of the Town Hall Academy as 2020 is ending and 2021 takes over. Covid-19 continues its wrath and still a huge part in our daily lives. Most important is to move forward with the anticipation and excitement of a new year.

So let’s talk about it. I’m with Gene Morrill owner of Certified Automotive in Glendora, CA, Greg Buckley CEO of Buckley Personalized Auto Care in Wilmington, DE and Joe Marconi from Osceola Garage, Baldwin Place, NY.

2021 will continue to be a year of transition. It won’t be easy. The panel talks about moving the couch, reviewing your fundamentals and believes it’s not over yet. If ever a time to be proactive not is it. We still have a lot of unknowns so pay attention to everything because there are many unknowns. The panel did an excellent job assessing their approach to the new year.

The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a204.