FTR 053: Judi Haglin – Do You Know The Exact Source of Your Marketing Efforts?
Do You Know The Exact Source of Your Marketing Efforts?
Judi Haglin from Haglin Automotive has a passion for numbers and marketing. She has a chance to set up why you need to track your marketing efforts and determine which give you the greatest return. She has a few great ideas on how to do it and why tracking and the numbers has helped her marketing investment pay dividends for her.
THA 126: Firing Customers – When is it Right or Wrong?
Bottom line is firing customers is rare, however, it happens and should be for the right reasons.
With me is Joe Hanson, Gordie’s Garage, Roseville, Michigan, Jerry Kezhyaya, The Auto Shop, Plano, TX, and Doug Callaghan, Vic’s Service, Wainright, Alberta, CA
OK, you may not have ever fired a customer or you may have done it just last week. It isn’t a task you do often, however, the job of firing a customer comes with some caveats. Joe, Jerry, and Doug share with you why they would do it and suggest that you do a deep dive inside your business to see if YOU aren’t the problem.
RR 445: Cash Management with Chris Cotton
RR 445: Chris Cotton – On Cash Management
My guest Chris Cotton is a business coach and helps shop owners understand the fundamentals of money and the decision-making behind it. He helps us manage our cash and how to set aside money obligations.
Chris’s AutoFix SOS coaching company is. His experience as a former shop owner relates to the struggles of shop owners to maximize their profits.
If you have ever wanted to know where your money goes, ever had a tough time paying your bills, meeting your tax obligations, or ever held cashing your paycheck because you knew it will bounce; this podcast is for you.
FTR 052: Build Your Bench – Kyle Holt and Jay Goninen
Build Your Bench – and Be a Proactive Recruiter.
Kyle Holt President of SP/2 and Jay Goninen from ‘Find a Wrench’ speak to their expertise as supporters and recruiters of technician talent. They have the depth of experience and are speaking to you from their heart about your need to recruit talent when you don’t need the help. They will tell you why.
RR 438: My New Shop – From the Ground Up – Doug Callaghan
From the Ground Up – The Challenges of Building a New Facility
Building a new facility can make or break you. So many variables and decisions to consider not to mention the added issues, and problems which will be laid on the table. Confidence with an architect, your banker and your contractor makes a huge difference.
Doug Callaghan shares the story of his new build. He is the CEO of Vic’s Service Centre in Wainright, Alberta Canada. His new building has new features which include a training room among the wired and wireless bays. He built it with customer retention in mind and now he is reaping the benefits of being able to serve his customers to the best of his capabilities.
THA 121: APPS That Improve Productivity and Make for a More Efficient You
APPs That Improve Productivity and Make for a More Efficient You
Our desktops and smart devices give us tools to make us more efficient at what we do, they are not for everyone and some are just not right for how you operate. There are thousands of apps that do just about anything. In this episode, you’ll discover what apps work for others and learn about some that may be just the right discipline for a more efficient you.
The panel includes Ryan Clo owner of Dubwerx, in Cincinnati, OH, Edwin Hazzard, mobile diagnostic tech, automotive instructor and currently, a contributing writer for Motor Age magazine and Craig O’Neill with an integrator and trainer for Autotext.me.
THA 120: How Can We Provide Our Technicians a $100K Yearly Pay Package?
How Can We Provide Our Technicians a $100K Yearly Pay Package?
We covered a large swath of reasons to review technician pay and to create a fair and adequate compensation plan based on criteria that is a win, win, win for the tech, the owner and the customer.
Our panel consists of Seth Thorson, shop owner at Eurotech Auto Service New Brighton, MN, Jerry Kezhaya, shop owner at The Auto Shop in Plano, TX, Frank Scandura shop owner at Frank’s European, Las Vegas, NV and Matt Fanslow, Shop Manager/Lead Diagnostician at Riverside Automotive, Red Wing, MN.
You’ve heard of the struggles and have most likely had your own issues with losing and hiring technicians. Our discussion is not the scientific answer however it goes a long way to helping you make decisions to retain, create loyalty and ward off the loss of our smart and talented technicians to other shops and other industries.
THA 119: Improving Employee Loyalty
Improving Employee Loyalty
Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s Master Tech in Terre Haute, IN They’ve built a family culture in their shops and you can too.
You’ll hear how they did it and understand why they created the programs that build loyalty and retention from their people. I know you’ve heard this adage before: “Take care of your people and they will take care of your customer.” This episode will give you a great idea on how to do that.
Prepare for many strong ideas coming at you so. Pick a few and start to implement them in your business. The panel admits, it did not happen overnight but was nurtured for years. So you need to start. Keep in mind that it is imperative you seize onto a new idea, own it, implement it and watch it transform your business.
RR 427: Vin Waterhouse – You Should Have the Highest Payroll in Town, Not the Lowest
You should have the highest payroll in town, not the lowest.
A generation ago the shop owner didn’t need to know the numbers. How the world has changed and in this episode with Vin Waterhouse, as with all my discussions with business consultants and coaches, will push you to make the important changes that will catapult you from having a hobby or job into a career that rewards you for your hard work
Vincent Waterhouse, President and Founder of The Waterhouse Group, an automotive Accounting, Training, and Coaching company shares his strategy for business climate based on today’s changing business models.
Vin has over thirty years of experience in the automotive aftermarket. His specialty is working with auto repair shop owners to help them earn the profits they deserve.
THA 116: Business Coaches Lab – Improving Shop Efficiency
THA 116 Business Coaches Lab – Improving Shop Efficiency
Look forward to tactics like knowing your techs gifts or strengths, remove obstacles, make process improvement a rule, minimize interruptions, if your techs aren’t efficient find out why. There are so many factors and our coaches do a great job of exposing some key components for improving efficiency in your bays.
The Academy panel includes Murray Voth, RPM Training, Rick White 180 Biz, Jude Larson ACT Group, Cecil Bullard, The Institute for Automotive Business Excellence and Bob Greenwood, Automotive Aftermarket E-Learning Center.
RR 424: New Aftermarket Measurement – Cost Per Billed Hour – Will Drive Your Profitability
New Aftermarket Measurement – Cost Per Billed Hour
I’m with Bob Greenwood, President, and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. We are discussing how cost per billed hour affects the site’s total efficiency in maximizing net profits.
This episode tackles measuring your site’s efficiency with cost per billed hour as a new aftermarket measurement to maximize your net profits. The calculation reflects on all aspects of your labor rate, workflow, charging for diag time, and other critical performance metrics.
Important note for this episode. Since Bob is demonstrating his strategy and findings through formulas we decided to record the video of this episode so you can see how Bob arrives at the conclusion to his formulas. You can find the video version on the show notes page at remarkableresultsradio.com/e424 or on my Carm Capriotto youtube channel.
RR 421: Mike Michalowicz: Making Profitability a Habit – Inside his book ‘Profit First’
Mike Michalowicz – Making Your Profitability a Habit
What is profit? It is the difference between the amount earned and the amount spent. Mike Michalowicz tells you that you subtract profit from sales and then learn to manage your expenses. Therefore Sales – Profit = Expenses. We discuss Mike Michalowicz great book ‘Profit First’.
Mike will give you his innovative processes on profitability. He will provide insights on understanding the core principles and processes of financial gain. It will also shed light on cash flow management system, revenue, support network, profitability, efficiency, and the 5 core fundamental accounts you need to work your business from.
The episode is painting vivid pictures of how profitability works on the business canvas. It will open your mind to systems and processes to make profitability a habit. I urge you to read Mike’s Book Profit First, cover to cover. You can find it on the books page on the website.
RR 420: Kim Walker – Building a StoryBrand
Kim Walker – Building a Story Brand
People are bombarded with 3,000 marketing messages every 24 hours. What does your message say?
Catch the power of ‘Story Brand’. Learn about the Guide, the Hero, the problem, and the plan among others. It is a perfect fit for growing your relationship with your client. This is a review of the book ‘Building A Story Brand’ by Donald Miller.
Kim Walker is an official Story Brand Guide and along with her husband, Brian are former shop owners who are taking their personal experience and helping shop owners with their ‘story’. Their company is Shop Marketing Pros and they are helping the service professional bring their story brand to their clients.
RR 416: Preparing Your Shop For Tomorrows Technicians – How To Attract and Retain Your Team
Preparing Your Shop For Tomorrow’s Technician: How To Attract And Retain Your Team
We know as a united industry that retaining and attracting talent into our bays is our number one concern. Sure keeping pace with technology advancements is up there, but if you don’t have the talent inside your shop to repair our high tech cars, tech becomes less a challenge.
This power panel from Vision KC 2019 and brought to you by the Midwest Auto Care Alliance, tackles this tough subject that we need to face head-on. With me is Tyler Hubbard from I-70 Auto Service, Aaron Stokes – from Eurofix and Shop Fix Academy, Chris Chesney – Sr. Director Customer Training at CARQUEST Technical Institute, Brian Bates – Eagle Automotive Service and Greg Buckley – Buckley Personalized Auto Care.
You’ll hear discussion on why our industry needs to stop eating our young, setting career paths for your technicians, why orientation and not onboarding is the way to integrate new technicians into your business, buying tools for our technicians, and building the right culture and operating principles and so much more. We even had time at the end for Q & A from the audience.
RR 415: Mitch Schneider – Legacy Aftermarket Influencer
Mitch Schneider – Legacy Industry Influencer.
You know Mitch Schneider. He is truly a legacy icon of our industry. He has dedicated his life to run a great shop for decades and at the same time write and speak to help our industry grow. There isn’t an issue that he hasn’t tackled where his reader could take his wisdom and improve themselves and their business.
One thing I wanted to know is how did it all start. If you are a Mitch Schneider fan or follower you may not know this story. You’ll hear how Mitch found his stride and passion for helping the industry by writing and speaking on industry challenges and solutions.
Coming up is a very transparent and personal discussion with Mitch in a way that you may have never heard before. He is also sharing with you his biggest challenge of his life and his extreme confidence in his total recovery. It is in nature to win.
RR 414: Elevating Our Industry’s Definition of Mechanic/Technician
Elevating our Industries’ Definition of a Mechanic/Technician
The mechanic/technician is more than just the person who repairs and maintains machinery. He is an automotive professional.
As we discuss bringing a new definition to the automotive mechanic, we are not trying to build a pecking order but to define the outcome of the investment in training and knowledge of technology necessary to work on today’s vehicles. Is today’s mechanic an ‘expert’, a ‘diagnostician’, or an Automotive Scientific Investigator? Does it matter?
I am joined with AES President, and Trainer Jorge Menchu, Scott Brown from Diag.net, Shop Manager and Diagnostician Matt Fanslow and LMV Bavarian Support Specialist Support and Tech Ambassador, Justin Morgan.
THA 110: Charging What We Are Worth
Charging What We Are Worth
We talk professional courtesy, labor rates, training, having the right value proposition for your customer so you can charge accordingly, the labor rate spread in our communities, and why you shouldn’t be afraid to charge what you are worth. You’ve invested a lot in your business and need to be paid for this. Listen to why confidence in your skills and abilities will help you charge accordingly.
With me on this Academy panel is Tom Palermo, Preferred Automotive Specialties, Philadelphia, PA and former NAPA ASE Technician of the year in 2015, David Justice, President Repair Shop Of Tomorrow, Asset Management Technology and Mark Colaw, Seymours’ Garage, San Antonio, TX and founder of Carfest.
RR 413: Jill Trotta on Pricing Transparency
Understanding Consumer Behaviour through Price Transparency
Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.
Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.
RR 412: Dave Fischer – OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant
OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant
Now let’s get some costly roadblocks out of the way as I talk One On One with Dave Fischer, a labor law expert, with California Employer’s Services. Don’t let the fact that Dave is from California stop you from listening. So many of the issues he talks about will help you review your business. Yes, all states have different laws, but many of Dave’s examples can help you.
There is a lot of misclassifications, questions, and confusion with regards to OSHA and Labor Laws. There are a lot of important points we will be discussing for you. Learn about common sense structure needed to comply with the rules and regulations. Compliance must not be ignored. You have to be proactive if you are a business owner.
Since compliance is a must, we also prepared for you a guideline of what to do when the enforcement officer arrives and also prepare you for OSHA. Lots of important information brewed for the satisfaction of the perpetual student.
THA 109: How to Handle the Overload of Information, Workload and All That You Have to Learn.
How to Handle the Overload of Information, Workload and All That You Have to Learn
We are in deep talking about how they deal with getting things done, keeping up on their learning curve, dealing with an overstuffed ‘In-Box’, prioritizing, delegating, learning, neural pathways, and exercise, just to name a few.
With me in studio talking ‘Information Overload’ is Donny Seyfer, Executive officer of NASTF and co-owner of Seyfer Automotive, Wheat Ridge, CO, Rob Rowsell, Family Auto Service La Mesa, CA (4 shop group) author of ‘Addicted to Life; How I Went From Homeless to Extraordinary Success and Happiness in a Short Period of Time.” and serial entrepreneur Mark Roberts, managing partner at Schertz Auto Service, Schertz TX
Guaranteed you’ll pick up at least one thing on helping you become a more organized and effective person.
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RR 410: Tom Ham – Running Your Business Remotely
Tom Ham: Running your Business Remotely
Tom answers some big questions like: Does it take the right culture and people to make working remotely work? What kind of self-discipline to you need? And how does technology make it feel like you are there? We cover a full spectrum of how Tom makes it work.
Tom Ham gives us the blueprint on how to run a remote office and what are the expectations that come along with it.
FTR 034: Greg Bunch – Take Your Toolbox Home
THA 107: Discover How To Keep Your Women Customers For Life
Discover How To Keep Your Women Customers For Life
We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.
We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.
They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.
FTR 033: Kirk Richardson On Technician Pay Plans
Kirk Richardson is a young and successful entrepreneur. Born into a blue-collar, hard-working family, he was a below average student in high school and college. At the age of 22, he left school and started his first business. He bought his first three bay shop at the age of 24. Seven years later he bought his…
RR 406: Geek Talk 2.0 Part 3: The Independents Biggest Competitor
Geek Talk 2.0 Part Three – The Independents Biggest Competitor
This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.
The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.