Is Your Mission Statement Your Passion Statement? – Bill Greeno [RR 755]
Was your mission statement created by yourself, or was it a collaborative effort from your employees? Is it listed on your website homepage? Do your customers know what it is? I’m with Bill Greeno at the 2022 Elite Invitational and he discusses how his team revamped its mission statement into a passion statement. Find out why affirmations were critical in starting the process.
remarkableresults.biz/e755
Moving to a New Shop [AW 110]
Survey Says [RR 753]
Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.
remarkableresults.biz/e753
Motorist Assurance Program (MAP) [RR 751]
Is your shop a part of the Motorist Assurance Program (MAP)? If this is the first you are hearing about the Motorist Assurance Program, you just may be pleased to know that MAP provides repair and maintenance standards that create trust between the consumer and your business. Besides the consumer element. MAP follows and gets updates on state bills, guidelines, and regulations that you might not be aware of.
remarkableresults.biz/e751
The Lowest Price Shop Is Not Your Competitor – Reggie Stewart [RR 748]
What do you do when a disgruntled customer wants to know why your shop is more expensive than the one down the road? Are you educating customers on the value of your services? Do you feel like you have to defend your profitable business model? Does the shop down the road, which has the crazy low price, realize their business won’t be worth it’s value when it’s time to sell?
remarkableresults.biz/e748
Google Reviews – Jimmy Lea [RR 747]
It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, Kukui Evangelist. Find out why your business must exist digitally in order to capture customers.
remarkableresults.biz/e747
Growing Through Mergers and Acquisitions – Amanda Drake [AW 102]
Ethics 101 [THA 272]
New Customer Orientation – Kevin Vaught [RR 737]
Do You Need an Estimator? [THA 271]
Is your service advisor stressed? Do you have a full lot of vehicles to repair but have technicians standing around? I’ve been asking shop owners if an estimator role in the business is an important hire. I got an ear full in this Academy Webinar on how the metrics work and the role and responsibilities to consider hiring an estimator or parts specialist in your growing busy shop. All three shop owners on my panel have this role in their shops. Stick around and learn.
remarkableresults.biz/a271
The New Frontier of Call Conversion Rates – Stan Stokes [RR 734]
The phone call from a customer is always the beginning of the relationship. Are you tracking, measuring and holding your service advisor accountable for every phone call that comes into your business? What is your phone SOP? Do you have a conversion rate for phone opportunities? I’m with Stan Stokes, founder of Iron Fist Consultants, who has created the next level of measurement for service advisors.
remarkableresults.biz/e734
Are You Offering ‘Only’ Synthetic Oil Services? [THA 270]
Questions, what is your customer oil change service like? Have you transitioned to ‘synthetic only’ oil for your customers? How do you stock all grades and weights? The days of $20 oil changes every 3 months is gone. My panel of shop owners discuss why they have synthetic only oil service and how it’s improved their efficiency in the bays and for their customers. If you have not implemented this business strategy learn in this episode why you need to do it.
remarkableresults.biz/a270
Our Team Sold Jobs While Stuck at the Kansas City Airport [AW 096]
Why We Are Better Than The Car Dealerships [THA 257]
Why We Are Better Than The Car Dealerships [THA 257]
It’s time to shift your perspective from “we are the alternative to the dealerships” to “the dealerships are the alternative to us.” Are we making enough buzz about the benefits of independent repair shops? My panel shares their perspective and offers real testimonials from customers on their experience at the dealerships.
remarkableresults.biz/a257
Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]
Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]
It’s always a pleasure to sit down with the Shop Marketing Pro’s team. We recorded this at the 2021 ASTE Conference. Marketing is constantly evolving and as a business owner, it’s easy to push it to the back burner. So do you know when is the best time to be marketing? My panel explains the great mystery of life.
remarkableresults.biz/e701
Growing Sales For A New Location [THA 251]
Growing Sales For A New Location [THA 251]
Opening an additional location is hard work and can be challenging with twists and turns before the grand opening even happens. Learn from three shop owners who have multiple locations and their strategy to drive business to their new locations. They offer their ups and downs, what worked, and what didn’t. Many of you know that the real work starts way before the doors even open.
remarkableresults.biz/a251
Private Training Huge Benefit – Bill Hill and Leigh Anne Best [AW 079]
Private Training Huge Benefit – Bill Hill and Leigh Anne Best [AW 079] 079]
Guest Host and Shop Tour with Leigh Anne Best and Bill Hill from Mighty Auto Pro in Medina, OH speak to the power and value of private training for their technicians. Pick up some very smart ideas during the shop tour of this 17 bay legacy facility.
remarkableresults.biz/aw079
Scheduling Work Flow [THA 248]
Scheduling Work Flow [THA 248]
We are living in the “new normal.” For anyone who wants things to go back the way they were pre-pandemic, you’ll be waiting a long time. Professionals everywhere are feeling the impact of shipping delays, short staff, and pricing. Our industry is no exception and efficient workflow has never been more critical. Clear communication and expectations between employees and customers is step one. In this episode, my panel shares their own experiences with scheduling workflow. Listen for some smart ideas start implementing small changes in your business that will have a lasting impact.
remarkableresults.biz/a248
Tina Erickson on Brand Equity and Tour of Her Shop [AW 075]
Creating Lifetime Customers – Brittany Schindler [RR 684]
Creating Lifetime Customers [RR 684]
Establishing a connection with your customers and being able to keep them coming back is always a challenge for the automotive industry. How do you build loyalty and ensure customers are educated properly? In this episode, Brittany Schindler answers that question with easy-to-follow steps her service advisors implement every day, including a lifetime warranty for customers. Keep listening and brainstorm what you could change in your business.
remarkableresults.biz/e684
Service Advisor Role Play #6 [THA 245]
Service Advisor Role Play #6 [THA 245]
You’re going to love this episode. My panel dives into a role play like we’ve never done before. Chad Jacks and Ethan Smith swap their roles interacting as a service advisor answering a phone call from a customer. They play an average service advisor and then redo the scenario as an exceptional service advisor. Rena Rennebohm offers coaching in between. Answering the phone is often the first interaction you have with a client opportunity. Are you listening to recorded calls? Do your service advisors need an occasional tune-up? This episode will help in all cases.
remarkableresults.biz/a245
Guest Host and Shop Tour with Fred Gestwicki, Jr [AW 074]
Guest host, Fred Gestwicki, Jr. from Fix-It-With Fred in Canton, OH Owner / Master Technician. 25 Years of Automotive Experience. ASE Master Technician, Hyundai and Kia Master Technician, Mitsubishi Master Technician. Customers ask for price because they don’t know what else to ask. remarkableresults.biz/aw074
Why Can’t Every Shop Owner Be Profitable? [RR 682]
Why Can’t Every Shop Owner Be Profitable? [RR 682]
Too many business owners are silently struggling and think they are the only ones. Or maybe they do want to elevate their business to the next level but have been stuck in the day to day…that leads to month to month and then year over year struggle. Before you know it, the only thing progressing forward is time. And the only constant is change. In this episode Scott Wheeler highlights the key foundations needed for a successful automotive business. He also references his book “How to Make Money (& Stay Sane) in the Automotive Service Industry” which reads like a blueprint for your business, full of charts, graphs and formulas.
remarkableresults.biz/e682
Sam Craven and Lee Forman [AW 070]
Rena Rennebohm and Carl Hutchinson [AW 068]
Rena Rennebohm and Carl Hutchinson [AW 068]
Guest host, Rena Rennebohm, CEO Empowered Advisor and Virtual shop tour with Carl Hutchinson from Complete Automotive, Springfield, MO. The Automotive Trivia Challenge: What year were the first electric door lock and adjusted side mirror introduced respectively?