Advantages and Challenges of Artificial Intelligence in the Automotive Industry [THA 335]
Tara Topel, Greg Buckley, and Andy Bizub discuss the applications of AI in the automotive industry, focusing on the use of ChatGPT. They share examples of using AI to update handbooks, create repair procedures, educate service advisors, and enhance the customer experience. They also discuss the challenges and potential benefits of using AI in customer-facing interactions. While AI has benefits, it should be used as a supplement rather than a replacement for human connection.
remarkableresults.biz/a335
How Can Data Improve Customer Relationships and Sales? [860]
Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success.
remarkableresults.biz/e860
Why Much? How Much? Exploring Value Proposition in Auto Repair [AW 162]
Bill Nalu, Interstate Auto Care in Michigan, shares his “Why Much” philosophy, which advocates for a more nuanced approach to pricing that involves training, coaching, and consultation to understand the context of each customer’s needs and provide a personalized value proposition.
remarkableresults.biz/aw162
Creating Consistent Routines that Drive Success [THA 331]
Do you find it hard to create consistent routines that drive success? This episode discusses the importance of standard operating procedures (SOPs) and how they can help businesses achieve their goals. Our guests, Jaron Kleber, Chris Machado, and Nick Hively, discuss the positive impact of SOPs on creating a positive culture and improving the consistency of the customer experience. They also discuss the importance of engaging team members and getting their input when creating SOPs.
remarkableresults.biz/a331
Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
remarkableresults.biz/aw160
Building Trust and Rapport: The Art of Being a Service Advisor [THA 326]
“The service advisor is the face of the brand and the first point of contact for customers.” Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It’s also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development.
remarkableresults.biz/a326
Mastering the Art of Dealing with Difficult Customers [RR 839]
Recorded Live at Vision 2023, Bill Haas and Sara Fraser discuss strategies for dealing with difficult customers in the automotive industry. They provide tips on identifying warning signs, asking questions, and differentiating between difficult and upset customers. They also emphasize the importance of providing excellent customer service, building trust, and owning up to mistakes. Bonus at the end: a humorous anecdote about the purpose of buttons on a gentleman’s sport coat sleeve.
remarkableresults.biz/e839
Where is Car Count Heading? Catching Up with Greg Bunch [AW 151]
Delivering Amazing Customer Experience is Taught, Not Assumed [AW 149]
Managing Comebacks and Quality Control [THA 319]
Technology, Network, Systems and Software: Understand the Why and How [RR 830]
Survey Says: Stress Level, Why Reject a Technician Application, Health Insurance and More! [AW 147]
Benefits of Toastmasters – Craig O’Neill [AW 142]
On Record with Craig O’Neill. Craig discusses the benefits of joining Toastmasters. Toastmasters is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Through Toastmasters you’ll listen better, communicate more effectively, and lead teams and conduct meetings with confidence.
remarkableresults.biz/aw142
Service Advisor Overload: Part 2 [THA 312]
We are on Part 2 of our Service Advisor Overload discussion because we couldn’t fit it all into 1 episode! Did you know most shops are missing $300-500k in gross profit dollars because their service advisor doesn’t have the time to tap into those dollars? You must build a wall of support around your service advisor.
remarkableresults.biz/a312
Ask Ortho – Eric Turkington and Kim Conti [RR 815]
Let’s talk about voice assistants for employee efficiency. Technicians need quick and reliable access to accurate data for servicing vehicles. What if they could stay in their bay and ask ‘Hey Ortho’ to check fluid types and receive a response within seconds? Join Eric Turkington, Vice President of Growth, and Kim Conti, Vice President of Product, as they discuss Ortho, the next high tech tool for the automotive industry.
remarkableresults.biz/e815
A Hospitality Mindset Delivers Exceptional Customer Service – Steve DiGioia [RR 813]
With over 20 years in the hospitality industry, author and trainer Steve DiGioia shares some real world tips and tactics to improve your customer service, increase employee morale and provide the experience your customers desire. Steve has a detailed 57 individual steps for dinner service, what are your steps for customer service?
remarkableresults.biz/e813
Service Advisor Overload [THA 305]
How many different hats and roles do service advisors have? Are they your social media manager, fleet manager, shuttle driver, facility manager, vendor manager, receptionist and more? The efficiency of your service advisor is critical for the overall health of your business. Watch Episode HERE Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Clint White, Service…
The Front Counter: “Picking Up The Pennies” Aaron Woods [AW 134]
We Are Paperless and Loving It! [THA 302]
Service Advisor Pay Plans [THA 301]
How many jobs do your service advisors have? Who covers when you are short-handed? How many technicians per advisor do you have? Are you using technology and systems to a service advisor’s advantage? How clear are your objectives to everyone in the shop? What are some different pay plan options?
remarkableresults.biz/a301
Leverage Your DVI and Drive More Revenue – Craig O’Neill [RR 794]
What We Can Learn From Our Dentist [RR 789]
Why is adapting to technology important? Keeping up with the latest technology is key to any successful enterprise. It is a requirement today. It increases flexibility, streamlines operations, and helps you adjust your forward progress. I’m with Chris Cloutier and Craig ONeill at ASTE 2022, and we discuss the four ‘Ts’ … technology, touch, trust, and transparency. The inspiration for this episode stemmed from Tracy receiving a video from an orthodontist’s office and how it can be easily implemented in our industry.
remarkableresults.biz/e789
Preserving Your Reputation [THA 295]
Honesty is always the best policy, but sometimes is it better to omit certain information to a customer? What if you make a mistake but make it right and eat the cost? Are there situations where you don’t divulge all that information to a customer? Let’s have an open discussion on ethics and your shop’s reputation.
remarkableresults.biz/a295
Avocados and Automotive – Rena Rennebohm [AW 124]
“Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition” by Kay Miller [RR 772]
Have you thought about developing relationships with your customers and how they happen organically, intentionally, or not at all? Are your service advisors making that human connection daily? I’m joined by Kay Miller, author of “Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition.” Kay simplifies sales to a basic level that anyone can benefit from. In Kay’s early days in sales, she worked for Walker Exhaust and earned the moniker ‘Muffler Mama’. If you’re interested in reading a free chapter of her book, head to the show notes for the link. Or find her book on the books page on remarkableresults.biz