Marketing Power Panel: Grow Your Revenue by $1 Million [THA 337]
Is it possible to grow your shop’s revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop’s current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don’t stop when business is busy.
remarkableresults.biz/a337
Is Your Shop Butcher Clean? [RR 866]
COO’S Andrew Marcotte and Melissa Parker discuss growth and succession in the industry, emphasizing the importance of having a sellable business. They share their experiences with acquiring and managing new shops, highlighting the value of cultural fit over work experience. Andrew and Melissa also encourage others to build relationships within the industry, learn from other operations and have a ‘butcher clean’ shop!
remarkableresults.biz/e866
Hiring Process Explained [RR 865]
Phil Carpenter discusses the challenges of finding good technicians and the constant need for recruitment. Phil maps out the hiring process at Urban Auto Care and Avalon Motor Sports, which includes video interviews and in-person interviews. It’s critical to a good fit for the long term and filtering out candidates who are not willing to go through their hiring process. He also explains the importance of maintaining a sense of urgency in hiring, employee turnover, and recognizing when it’s time to let someone go.
remarkableresults.biz/e865
New Build in 4 Months: A Look Inside [AW 164]
A new build in 4 months? How did Bill DeBoer do it?! When his father suggested knocking down an office building and building a shop in its place, Bill didn’t hesitate. He took charge of the project, handled the financing, and oversaw the construction. This podcast episode is filled with insights on fleet management, business strategies, and the importance of having a reliable network of professionals.
remarkableresults.biz/aw164
One Location $2.5M: How We Do It [THA 334]
Shop owners Jimmy Alauria, Joe Hanson, and John Gustafson share their strategies and tactics for achieving exceptional success. The most valuable lesson? The importance of having a strong team, setting goals, and monitoring key performance indicators to achieve success. They emphasize the need for attention to detail, accountability, and hiring the right people, empowering them to lead and demonstrating commitment to the purpose and core values of the business. Tune in to learn more about how to achieve success in this industry!
remarkableresults.biz/a334
Right To Repair NHTSA Update [RR 861]
Lisa Foshee, Senior Vice President of Government Affairs and General Counsel for the Auto Care Association, discusses the recent letter from the National Highway Traffic Safety Administration (NHTSA) instructing auto manufacturers not to comply with the data access law in Massachusetts. This letter has caused concern for those advocating for the right to repair legislation, as it could hinder progress.
But why is the right to repair legislation so important? It allows car owners to have access to the same diagnostic and repair information that dealerships have. This means that car owners can choose where to get their car repaired, and not be forced to go to a dealership for repairs.
remarkableresults.biz/e861
Is Hiring a Business Coach Worth It? Dispelling the 5 Excuses Not to Hire One [AW 163]
Do you find yourself making excuses not to hire a business coach? Tom Sciortino shares his experience with coaching and how it has helped him make changes in his business, resulting in an increase in average ticket and KPIs. He emphasizes the importance of seeking help and not waiting around for things to change, and encourages young people in the industry to seek guidance and coaching. Listen to this episode to learn how coaching can help you identify blind spots, gain a different perspective on your business, and prepare for the future.
remarkableresults.biz/aw163
Keeping Up with Technology [THA 333]
As technology continues to advance, it can be difficult for businesses to keep up with the latest tools and updates. This is especially important as it directly affects the quality of service provided to customers. Our panel discusses the challenges of keeping up with technology and shared their tips for staying ahead of the curve. They discuss the need for specialization, individualized training, and networking to solve problems and keep up with new tools and updates.
remarkableresults.biz/a333
Why Is Transmission Diagnostic Training Essential For Automotive Technicians? [RR 859]
Lance Wiggins, Executive Director of ATRA (Automatic Transmission Rebuilders Association), discusses the importance of training in transmission diagnostics and the evolving relationship between automotive and transmission shops. He also discusses ATRA’s chapters, which encourage training and communication among members, and the association’s upcoming national training event. The most significant benefit of training attending events like the ATRA Powertrain Expo is the networking that takes place. The buzz and conversations that happen between attendees are invaluable and cannot be replicated on social media platforms like Facebook or Instagram. So, rev up your knowledge and invest in yourself by attending training seminars. By doing so, you will provide the best possible service to your customers and stay ahead of the competition.
remarkableresults.biz/e859
Don’t Be a Boss, Be a Leader: Tips for Building Strong Relationships with Your Employees [RR 858]
David Askwith, Managing Director of Auto Stream Car Care, discusses the importance of evolving and changing as a leader in the automotive industry. He shares personal experiences and offers advice to shop owners on how to improve their leadership skills and build better relationships with their employees. David stresses the importance of seeking guidance and advice from peers and mentors, holding employees accountable while also being part of their career development, and building trust within the team and the organization. He also emphasize the need for leaders to constantly evaluate their culture and reputation.David Askwith, Managing Director of Auto Stream Car Care, discusses the importance of evolving and changing as a leader in the automotive industry. He shares personal experiences and offers advice to shop owners on how to improve their leadership skills and build better relationships with their employees. David stresses the importance of seeking guidance and advice from peers and mentors, holding employees accountable while also being part of their career development, and building trust within the team and the organization. He also emphasizes the need for leaders to constantly evaluate their culture and reputation.
remarkableresults.biz/e858
How Your Mindset Will Overcome Your Business Struggle [RR 856]
Dan Taylor discusses the struggles of shops and the importance of self-image, guidance, and mentoring to overcome negative conditioning. Dan also highlights the power of the mind, the reticular activating system, and the law of attraction in achieving success in business and personal life. He emphasizes the need for individuals to be receptive to feedback and to actively seek out blind spots in their own lives. The episode provides valuable insights and practical advice for individuals looking to improve their self-image and overcome obstacles in their business and personal lives.
remarkableresults.biz/e856
Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
remarkableresults.biz/aw160
Leadership 2.0: Transitioning from Technician to Shop Owner [RR 854]
In this episode, Carm Capriotto sits down with a panel of automotive professionals who share their experiences at the Leadership 2.0 Program from the University of the Aftermarket. They discuss the importance of professional development and improving leadership techniques in the industry and how the program helped them bond with fellow service professionals. Johnny Weber, the owner of Weber’s Automotive in Dayton, Ohio, was the focus of their project. Find out how they helped him transition from a technician to a shop owner and the importance of resources available in the aftermarket industry.
remarkableresults.biz/e854
The Kids Table: The Next Generation in the Automotive Industry [RR 853]
Are you curious about what it’s like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father’s shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
remarkableresults.biz/e853
What Does It Take to Become an A-Tech in the Automotive Aftermarket Industry? [THA 329]
What does it take to become an A-Tech in the automotive aftermarket industry? Scot Manna, Matt Fanslow, and Ryan Kooiman share their perspectives, emphasizing the importance of continuous learning, individual effort, and natural talent. They also discuss the role of shop owners in investing in their employees’ training and development, as well as the challenges faced by the industry in assessing skill levels. The episode provides valuable insights into becoming an A-Tech and how the industry can support and cultivate talent.
remarkableresults.biz/a329
Cheers to Success: Building a Thriving Business and a Craft Brewery [RR 851]
Are you a fan of craft beer? Then you won’t want to miss this interview with Kimberly and Andrew Taylor, owners of Titan Auto and the upcoming Hidden Wit Brewing Company in Mosley, Virginia. In this episode, they share their passion for brewing and their exciting plans for their 10,000 square foot facility. With a brewmaster who is an award-winning home brewer, they plan to offer 12 beers on tap and eventually expand to 18, including flagship beers and special releases.
But their success doesn’t stop at brewing. They also discuss their entrepreneurialism and the expansion of their auto shop business, which includes maintaining a consistent culture across all their locations and finding creative solutions to adapt to changes in the industry and world.
remarkableresults.biz/e851
Giving Back to the Community: The Social Impact Initiatives of Adam and Son Auto Repair [RR 850]
Are you tired of the same old auto repair experience with poor customer service and no personal touch? Look no further than Adam and Son Auto Repair in Colorado Springs. Owner Dan Adam and VP of Social Impact and Strategy Stacy Burns, share their insights on creating a unique customer experience and positively impacting their community.
Dan Adam founded Adam and Son Auto Repair with a mission to improve the way auto repair businesses are run and provide exceptional customer service. He achieved this by defining 28 fundamentals that create behaviors for team members and ingrained them in the company culture through weekly messages and daily huddles. But the customer experience at Adam and Son doesn’t stop there. They have implemented social impact initiatives that provide free car repairs to single mothers, domestic violence victims, and disabled veterans through their Stranded Motorist Fund. This program aims to provide safe and reliable transportation to those in need and has gained positive feedback from the community. Adam and Son have gained high-quality customers who support their business by providing excellent customer service and making a positive social impact.
remarkableresults.biz/e850
Turbo Tim’s Garage: From Core Values to Cats, How to Build a Unique Brand [RR 848]
Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, “Being true to yourself and your team is the key to success.” So, let’s all take a page out of their book and strive to be different and true to ourselves in our businesses and lives.
remarkableresults.biz/e848
The Power of Partnership: Liz and Keith Perkins on Marriage and Business [RR 846]
Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith’s relationship as a married couple who work together. They discussed their passion for their industry and how it doesn’t feel like work. Bonus: find out how many animals they own!
remarkableresults.biz/e846
Fueling Your Business: Tips for Increasing Profitability and Developing Processes [RR 844]
Recorded Live at the Vision 2023. As a business owner, it’s important to constantly seek ways to improve and grow your business. In this episode, Cecil and Kent Bullard discuss the importance of implementing effective processes, raising labor rates, and seeking help from coaches to improve business performance.
remarkableresults.biz/e844
Unlocking Technician Earning Potential [RR 842]
Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry’s perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities.
remarkableresults.biz/e842
Why Dressing Professionally Matters in the Shop and Beyond [THA 324]
As a customer, have you ever walked into a business and been put off by the unkempt appearance of the employees or the disarray of the business? If so, you’re not alone. Join our panel as they discuss the importance of professionalism in the automotive industry and how it can impact customer trust, employee morale, and overall success. We should expect nothing less than a professional appearance and attitude from those in the automotive industry, and we should continue to project that image to the public.
remarkableresults.biz/a324
Technician Round Table: Mobile Technicians [THA 321]
Technician Round Table: Mobile Technicians with Matt Fanslow. Is the mobile business a symptom of the industry evolving? What is the future outlook of the mobile repair business? Are shops charging what they are worth instead of a race to the bottom? Is there a need to improve the culture and the atmosphere in shops?
remarkableresults.biz/a321
First Ever General Service Technician Academy at Vision KC [RR 832]
Recorded Live at Vision 2023, Al Wright and Travis Troy discuss the benefits of joining MWACA’s S.O.S. (Shop Owner’s Support) Group. When we can support and learn from other shop owners, we continue Advancing the Aftermarket and raising the bar for the industry. Travis also gives us an overview of Vision’s newest class for general service technicians.
remarkableresults.biz/e832
Resilience in Your Commitment to Succeed [RR 829]
Recorded Live at the 2023 Institute Summit, Michael Smith, Jason Brennan and Mike Simard discuss leadership, growth, culture and the resilience needed to commit to succeed in your business.
remarkableresults.biz/e829