Here are the two most recent episodes
“I’m Just One of the Guys!” Being Seen Beyond Gender and Ethnicity [FTR 108]
Emily Chung shares her experiences as a female minority shop owner in the automotive industry. She reflects on societal tendencies to highlight differences rather than commonalities. She encourages her peers to engage with her on business-related topics rather than focusing on her gender and ethnicity.
remarkableresults.biz/f108
The Invisible Paycheck: Retention Strategies Beyond Pay [THA 403]
Recorded at the 2024 ASTA Expo, explore key strategies for hiring, compensating, and retaining skilled technicians in the automotive industry. This episode highlights the significance of comprehensive benefits beyond pay.
remarkableresults.biz/a403
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RR 333: Keith Benline & Jeremy O’Neal – 10 Steps to a $1M Shop
10 Steps to Build a Profitable Million Dollar Shop
In the 2018 Vision KC Studio longtime friend of the podcast Jeremy O’Neal from Freedom Automotive and Advisor Fix and shop owner and business trainer/coach, Keith Benline.
The goal of these 10 steps is to give you the Freedom to have a stronger work-life balance and to lead your people to run your business.
Benline says working smarter not harder as business owner, being a strong leader and don’t be afraid to let go and empower your employees. He also says you need to allow mistakes to happen and use them as a coaching moment.
Find your strengths and implement while surrounding yourself with people whose strengths are your weaknesses and don’t forget it’s the people that make the business run, always treat them and respect them as people.
RR 332: Mort Schwartz – Legacy Interview
Legacy Aftermarket Leader is Passionate for Educating Our Youth.
Mort Schwartz is a legacy leader in the automotive aftermarket. He brought vision to many exciting programs and companies that are stoic brands of our industry.
For years, Mort had a large influence with the way parts got to market. He was one of the original founders of Carquest, former Chairman, and CEO of Strauss Discount Auto, Import Parts of America, Thermo King of Northern California and Chanslor & Lyon.
He is currently a Trustee of the University of the Aftermarket Foundation that awards scholarships to students who show a desire to work in the automotive.
He was a past Director of WORLDPAC, past Chairman of the APAA, AWDA and CAWA and founder of the Global Automotive Aftermarket Symposium (GAAS), and inducted into the Automotive Hall of Fame. I’ve listed more distinguished positions and honors of Mort’s on the show notes page.
Mort Schwartz realized years ago that the service professional needed the support, marketing, inventory, service, and training, from their supplier, to drive their success; and he set out to deliver just that.
THA 069: Workshop – Service Advisor Roleplay – Part 1
Listen In On Four Different Roleplays of Service Advisor and Customer.
In this new Academy workshop format, learn as four different themed role plays are, played out for you. In each role play there is a customer, service advisor and an observer/coach who sums up in their own words what was great about the role play. The observer also suggests ways to improve.
The ‘actors’ are Lauren Giver, Service Advisor at Los Gatos Auto Service Campbell, CA, Barry Barrett, Director of Training at RLO and Clint White Shop Manager at Coopers Auto Repair Specialists in Tacoma, WA.
Access your own skills as a service advisor with this roleplay workshop. Owners, consider roleplays as a teaching strategy. Find the key takeaways from each role play at remarkableresults.biz/a069
RR 331: Kelly Bennett – ‘Kelly The Coach’
It’s Different Here; An Overused Excuse.
Business coach and trainer Kelly Bennett known in the industry as Kelly the Coach brings light to the most common excuse he hears. ‘The universal excuse, that shop owners give when they are struggling to find success, You Don’t Understand; It’s Different Here.’
Kelly also shares a concept called ‘The American Dream’, the role of a business coach, the four points of contact in a service business and the five wins necessary to find your success.
Kelly says that the average independent repair shop is doing 50% of their potential and he says you must be prepared for customers that shop prices. You need to talk warranty and quality with them. It is important to educate and advise your customer what is in their best interest.
RR 330: Dave Macholz – Academic Chair of Suffolk County College Automotive Technology
How Do We Educate and Integrate Our Young People into a Career as Automotive Technicians?
My guest is Dave Macholz, the Academic Chair at the automotive technology program at Suffolk County Community College on Long Island, NY. The automotive program has been active for over 30 years. Dave has an independent aftermarket history and is very transparent about the current and future value of training our future technicians.
We cover a large breadth of topics including funding, graduation rates, mentoring, improving enrollment, internships and capital spending to keep our colleges current with new technology. Stuff you need to know and get involved with.
You will benefit from this discussion. The more you know about the grassroots issues we face the better you be able to help solve them. With your help, the future is bright.
THA 068: Why Just In Time Learning is Bad For Your Business
The Impact That Core Fundamental Training Will Have On Your Business And Career.
This power panel includes Donny Seyfer, Mark Saxonberg, Chris Chesney, Jeff Peevy and Bill Haas. They have the expertise and experience to give you a blueprint for your training strategy. From the Road To Great Technicians to the real world problem of Just In Time Learning … you can’t expect to make any money when you are learning in the service bay.
Yet there are many instances when you have to learn in the service bay because many of the problems you come across you have never seen before. And that is where core competencies come in. And the panel says, do not use Just In Time learning as an excuse not to have structured education.
We talk triage, structured training, service support resources and the importance of the Service Advisor as a critical component of getting the job done right the first time.
RR 329: Tom Ham Part 2 – Automotive Management Network
Fundamentals, Systems, People Development and How to Work From Home
Tom Ham has been a great contributor to the podcast and with his years of experience as a shop owner and chief conductor at Automotive Management Network, he has a perspective and/or opinion on all aspects of running a successful and professional automotive service business.
We’re going to talk about basic block and tackling, the power of good systems and procedures, because if your not your dying. Also, hear about a clever idea to extract business improving ideas from your team and three questions to ask yourself to discover if you can start to walk away and work away from your business.
RR 328: Trained By Techs – Martino, Kline, Culotta, Miller, Brandt
Trained By Techs. There To Help.
Recorded at Vision 2018 Studio this tight group of technicians are part of a large community effort called ‘Trained By Techs’. Tanner Brandt, Brin Kline, Chris Martino, Justin Miller and Brian Culotta share their stories.
These guys are committed to helping technicians excel at their craft; to make a difference personally and professionally for the industry. The group was started to help bridge the gap between basic and advanced training. They are producing short tutorial training video’s that can be viewed without a major time commitment. Like a lunch break.
Hear their story, their dreams, their thoughts on training. We talk about the training hours necessary to keep pace with technology, and what to do to get the most from training at events like Vision. There is a special storyline in the interview regarding the winner of the 2018 Ed Schaeffer Memorial Management Scholarship. Also, hear this teams’ opinion of Day Time Training.
THA 067: Your Ideal Customer Part 2 – Training Your Team To Embrace Your Avatar
Your Ideal Customer Part 2 – Training Your People to Understand and Embrace Your Customer Avatar.
Knowing your ideal customer is an important part of a very successful business and helps define who you want as your customer. Commonly called your customer avatar, or your cardboard cut-out you are defining a customer that trusts you and are advocates for you.
These customers are least likely to stray and are most likely to recommend you because they are also advocates. You must talk to your ideal customer and find out what makes them tick.
In this episode find out the many ways you can engage your team to embrace your ideal customer. Hear from Ron Inchausti Coast Motor Werks in Irvine, CA, a multi-shop owner, Brian Weeks from [atc] Auto Center, a 3rd generation multi-shop owners from Augusta, GA and Patrick McHugh from Bimmer Rescue in Richmond, VA.
Part one is Town Hall Academy Episode 56
RR 327: Prepare to Change – O’Neal – Barrett – Cloutier
Are You Prepared To Change?
Jeremy O’Neal from Freedom Automotive and AdvisorFix, Barry Barrett from RLO Training and Chris Cloutier from Golden Care Auto Care and Autotext.me bring a lively discussion and debate on the need and necessity of change.
President John Kennedy said: “Change is the law of life. And those who look only to the past or the present are certain to miss the future.” We all realize that our industry is in constant change, however many do not embrace the vision necessary to keep pace and improve.
Listen to how these aftermarket professionals look at and embrace change. It is part of the vision. We cover two ways leaders lead. First is the fear of change, and second is that we are willing to change as long as there isn’t any pain.
We get into communications, connecting, and that winners and losers have one thing in common. Listen to find out what it is.
RR 326: Sherri Stock from InMotion Auto Care
Five Years A Shop Owner and a Succession Plan in Place.
The secret to success, according to Sherri Stock is doing the right thing for the right reasons. No matter for your team members or your customers she is passionate to always treat people well.
Sherri Stock from InMotion Auto Care in Lincoln, NE has worked at dealerships for over 25 years and had the opportunity of a lifetime to go into business for herself. She shares some early strategies that has set up her succession plan.
We talk with the Sherri Stock, the ASA Midwest Service Facility of the Year 2017, about the power of a strong business culture, technician pay, business coaches, vendor partners and her commitment to technician training.
THA 066: Periodic Motor Vehicle Inspections
A discussion on the state of mandated periodic motor vehicle inspections.
There are only 14 states in the US that have some sort of mandated vehicle inspection. There had been almost twice that amount. There is momentum to eliminate these safety inspection programs.
The panel discusses the reason we are at such a low level and what needs to be done to help arrest additional states from phasing out any more inspection programs.
With Carm, recorded live with a studio audience is Robert L. Redding Jr., ASA Legislative representative, Joe Battista, the Vice President of Sales and Business Development for Parsons Corporation, and shop owner Sybren van der Pol, an ASE Master L1 Technician and owner of Adolf Hoepfl & Son Garage, in Houston, TX and serves on the local ASA Houston chapter Board of Directors.
Listen to find out what you can do to help bring awareness to safety inspections as all aftermarket professionals see first hand the number of unsafe vehicles traveling our roadways today.
RR 325: Cecil Bullard on Succession Planning
Looking To Get Out? Candid Talk on Succession Planning.
Cecil Bullard joins Carm Capriotto for this interview at ATE in Seattle. A very special interview with a deep conversation on succeeding your business. Statistics reveal that the average shop owner is in their late fifties. A quality succession plan can take 5 to 8 years.
There are many great pieces of advice and wisdom discussed including family issues, what happens after I sell, what place does your ego have in the transaction, and when do you become a coach and not dad.
For non-family transactions, there is some wise advice on structuring a deal. Cecil gives a blueprint on the steps to building a succession plan.
RR 324: Finding Momentum and Camaraderie in the Canadian Aftermarket
Finding Momentum and Camaraderie in the Canadian Aftermarket.
Three members of the Momentum group from British Columbia, Canada, Peter Foreman, Cody Olshaski and Scott Waddle are in Seattle for the ATE Show in March 2018 and we sit for a roundtable interview.
Canada has the same opportunities, challenges and struggles as the US aftermarket. Yet they do have a few rules and regulations that are different. They also have nationwide technician licensing and an apprentice program that requires a four-year automotive degree.
It is obvious that these shop owners are competitors but help each other out whenever they can. As members of the Twenty group, Momentum, they are serious about supporting each other.
THA 065: Your SMS Data – Who Controls It?
Do You Have Control of Your Business Intelligence Data?
Data is king. It is ok to share your data if you know who you are sharing it with? If and when you share your customer database with vendors; what do you want them to do with it and how should you expect them to treat it thereafter?
These topics and many more are covered in the lively and wide-ranging discussion and debate over data and what happens to your data once you sign an End Users License Agreement (EULA).
Guests include Karim Morsli, Winkler Automotive Service Center, Bill Nalu, Interstate Auto Care in Madison Heights, MI, Chris Cloutier, owner of Golden Rule Auto Care in Dallas, TX and president of Autotext.me and Greg Buckley, Buckley’s Personalized Auto Care in Wilmington, DE.
RR 323: Jennifer Filzen from Rock Star Marketing
Your Story, Your Accomplishments Brings Authenticity To Your Website.
Jennifer Filzen from Rock Star Marketing helps shop owners bring their story to life on their website. Her purpose is to bring joy to millions of people and she has a proven method.
Jennifer says when you tell your story, you are being authentic and putting your company in the limelight.
There is an excitement level in this interview that will keep you engaged as we talk content marketing and how the power of your story connects you to your clients and prospects. We also get into her training seminar she held at Vision 208 called Fishing for Millennials.
RR 322: The Future Shop – A Business Coach Perspective – Haas & Greenwood
Shop Of The Future. A Business Coaches Perspective.
Bill Haas from Haas Performance Consulting and Bob Greenwood President and CEO of Automotive Aftermarket E-Learning Centre bring their viewpoints on the future of the service professional.
Bill and Bob talk about training, culture, the dealership factor, pricing transparency, and the importance of daytime training. They also share their viewpoint on competing, hiring and retaining top talent, both technicians and service advisors.
THA 064: Workplace Organization the 5S Method
Workplace Organization: Waste. Clutter. Standardize. Improved Efficiency.
5S came from the Japanese and the concept of Kaizen, continuous improvement. 5S is a method to improve workplace organization. The 5S’s are Sort, Set in Order, Shine, Standardize and Sustain. The benefits of 5S helps you eliminate waste, and in many cases reduces your steps, minimizes injuries, and removes clutter.
Start by finding the simplest task. Perfect it and move on to the more complicated.
This panel has the expertise and experience to help you on the process of improving your workplace organization. Pat Brown retired from Cooper Tire and learned lean and took the manufacture training to translate 5S into shop management working with Twenty Groups for DSP (Dealer Strategic Planning) Twenty Group, Keith Tucker form Triple ‘T’ Tire in Dyersburg, TN and Brad & Ryan Goff from Rogers Tire in Caldwell and Meridian, ID.
Learn about 5S and how these shop owners translated the method into improve processes where they saw a measurable difference in their operation including the generation of more revenue.
RR 321: Association Membership More Important Than Ever – Round Table Vision 2018
Association Membership is Right for Today’s Business Climate.
If you are not an association member, it is time. National and statewide organizations need your membership and you need the association.
Association membership helps improve your ‘future think’ so you can align your business for tomorrow and they make it easier to run your business because you will have resources to help you.
For the majority of members, their dues cost is zero based on participation in endorsed programs. Many times the dues ROI is more than doubled and many times even a triple payback.
RR 320: Kathleen Jarosik from Xpertech Auto Repair
Trial By Fire Was the Pathway and Learning Curve for This Shop Owner.
Once Kathleen Jarosik from Xpertech Auto Repair in Englewood, FL bought the business from her former husband she went from the background to the foreground of the business. Trial by fire was the norm.
Her story is one of renaissance as she knew there was a better way. Working with her business coach, industry colleagues and association members, Kathleen started her turn around. She is actually doing what she loves to do most for the business.
Kathleen is not without her challenges, but she sees great light ahead and hopes one day to be an industry coach. She wants to help people and give back to the industry. She’s worked hard to build the reputation of the shop and create a positive culture for her team and an environment that her customers feel comfortable in.
THA 063: Making Business Partnerships Work
The Qualities of a Good Partnership or How to Make Partnerships Work.
Partners and brothers Vinnie and Anthony Lucido from CoAuto, Community Conscious Car Care in Reno, NV and partners Shawn Kline and Jeremy Austrum from Next Generation Auto in Baldwin, WI., share how they make their partnership work.
They share advantages and disadvantages of having a partner, the role of each partner, and the qualities of a partnership. They say that knowing each other’s communication style or DISC respects each other’s way of getting and sharing information
These partners believe that their business coach has improved the partnership. These partners also share the pitfalls or challenges that can creep into a partnership. You’ll also hear about buy-sell agreements, life insurance and work-life balance.
RR 319: ASA Northwest – Jobst, Smith, Kelley
Ask for help. Offer help. Reaching out to help your peers.
Become the fly on the wall at ASA Northwest’s training event, ATE, and listen to an enlightening panel discussion with Butch Jobst, the ASA Northwest Chairman of the Board from B & B Automotive in Aberdeen, WA, Brian Smith the ASA Northwest Immediate Past Chairman of the Board form Gig Harbor Automotive Service in Gig Harbor, WA and Bryan Kelley the ASA Northwest Chairman-Elect from Valley Automotive Electric in Covington, WA.
The panel was very transparent on their own business career’s and they offered up their wisdom on coaching, the E-Myth, the power of networking and the invisible hand of ASA Northwest, the opportunities for growth with the aging vehicle car parc and embracing advanced technology.
There is a strong message to young shop owners that cannot be missed.
RR 318: Ryan Kooiman, Jeff Masterman & Jerry Bishop from Standard Motor Products Training
A Perspective on the Value and Future of Technician Training.
Listen and learn from Ryan Kooiman, Director of Training at Standard Motor Products, Jeff Masterman, the Manager of Technician Training Development and Wayne ‘Jerry’ Bishop, well known instructor at Standard Motor Products.
Listen to a discussion on daytime training, augmented reality, the future of training, hands-on, case studies, course development and the importance of the fundamentals among others.
If you are a shop owner or technician and you on the fence about making a 100% commitment to obtaining 40 hours of training per year, this industry will pass you by. Maybe you already feel it. Ryan, Jeff and Jerry are going to serve up a very solid position on why you must be a lifelong learner and attend every training class you can get to.
THA 062: Come Backs – Prevention, Reputation and the Cost
The Dreaded Come Back: The Keys To Prevention.
Comeback prevention starts at the front door. It is all about communication. Writing enough information to the technician the better he/she can handle the diagnosis.
To improve the end product and to reduce comebacks, you must build quality into the repair process. Quality control checklists at the end of the repair can only do so much. Quality, not quota, is the strategy you need to adopt to reduce comebacks. You should always be looking to improve. Your processes will drive a well-managed quality program.
The quality of parts today is in question and you need to pay attention to comebacks so your costs and reputation are managed. Tracking every comeback is a necessity if you are going to reduce your comebacks.
RR 317: Mark Colaw from CarFest and Seymour’s Garage
Philanthropy on Steroids: CarFest – An Industry And Image Game Changer: Built With Hearts and Hands.
Mark Colaw has owned Seymour’s Garage since 1985. This episode is about Mark Colaw’s passion: Carfest. This is, by far, the most comprehensive philanthropic event I’ve ever had the pleasure to cover as a podcaster. This event goes miles and miles to improve the image of our automotive repair community and presents the industry in our most positive light.
Mark explains the impact Carfest is having on the community, automotive technology schools, suppliers and aftermarket vendors. This two and half day public event repairs 25 vehicles free for a select group of individuals. The vehicles are handpicked by community outreach groups such as Haven for Hope and The Battered Women’s Shelter.
When you change lives with heart and hands and bring unity in the community, it goes a long way to build trust in the automotive industry and professionalism in the trade.
RR 316: Scott Brown with Diagnostic Network
Is The Industry Ready For A Diagnostician Learning Platform That Is Deeply Connected To The Industry?
Diagnostic Network, Scott Brown’s new venture, will be a learning platform and open a deep channel of communication for diagnosticians and aspiring diagnosticians while connecting the industry that provides the products, services, information and training to the marketplace.
If you earn your living in the aftermarket, and for that matter serving the motoring public, you’ll want to give this episode a serious listen as Scott unveils his plans for Diag.net that will focus on the diagnostician.
Scott shares his vision along with the industry collaboration he is building to create a very powerful repository of aftermarket intellect. Peer discussions and peer reviews will be part of this program to help refine the rich content.
There isn’t a clearly defined guideline as to the skill set you need to be competent in this industry. Scott sees the creation of the right building blocks for training and says it is time to break the mold and to improve engagement and transparency.
THA 061: Know Your Daily Sales Break Even Number
The Rule of Holes: Know When To Stop Digging
Knowing your break-even point — the point at which total cost and total revenue are equal is important to running a business. It is not just good enough to reach your daily break even, you must exceed it if you are to stay in business.
Knowing the break-even point is helpful in deciding gross margin on parts, labor rates, setting sales budgets and preparing a business plan. If you do not reach your daily break-even then there is a great chance that you had a loss of profit for the day.
This episode provides a worksheet download for calculating break-even. The numbers will come from your financial statements. Your accountant can also provide them. The key to knowing your break-even set the tone when you are reaching for your profitable sales goal. You’ll know what the minimum excepted number is without digging yourself into a hole.
RR 315: Chris Gardner from AASA
Technology Talk, AAPEX, ADAS, CES and More.
Chris Gardner, MAAP, is the Vice President or Programs and Member Services for AASA, the Automotive Aftermarket Suppliers Association. AASA is the voice for the Aftermarket Supplier Industry. Chris also manages all things technology for the association and that is where we spend most of our time in this interview.
An interview highlight is Chris’s view of the Consumer Electronics Show (CES) that he has attended for the last three years. He’ll give you a perspective on what he saw and the impact on the aftermarket as our future rolls out, as he sees it.
Among other discussion topics ADAS and the tech he saw at CES. Chris sees a convergence of telematics with the consumer, the service professional and the supplier. We even talked a bit about smart parts.
RR 314: Educator Think Tank – Vision 2018
You Cannot Ignore Your Role in The Automotive Technology Education System.
Go inside the Vision 2018 Studio with the Educators Think Tank. Join Rick Escalambre, Retired Instructor Skyline College, and educator of the year 2017, Scott Brown from Diagnostic Network, Matthew Shanahan Assistant Professor, Automotive Technology, College of DuPage and Tim Dwyer, from Consul Labs.
This is a great slice of what automotive education is today. A very open and transparent discussion that will help you understand the education process and gain knowledge of how to get involved. Also, learn about the challenges that post-secondary automotive technology programs have and how you can and must get involved.
A few key talking points: Automotive technology programs at all levels is expensive, independents must attend career fairs and speak to classes at all levels including middle school and Industry and education needs to come together stronger than ever. The industry has a depth of talent that can help the education system.
THA 060: How To Get Value From Recorded Service Calls
How To Get Value From Recorded Service Calls
Listen and learn from Rena Rennebohm, service advisor coach and the Chief Training Officer of ACT Group, Keith Williamson, president of Williamson’s Repair and Tire in Bondurant, IA and service advisor Lauren Giver, from Los Gatos Auto Service in Campbell, CA.
Listening to just one side of a customer call does not do justice in improving and training your service advisor. Service advisers need quality training, no different than technicians and business owners and the recorded phone call is an important element to that training. Save good calls and go over what a good call sounds like. If your shop does not record calls, then get your shop secret shopped. You’ll be convinced.
Find one phone call that works play it over and share it with your team; you will grow your business. Recorded calls and coaching helps to convert and opens the learning to be a better communicator. A great outcome of recorded calls is the opportunity to make changes to your policies. You’ll discover what works and what doesn’t.
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