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Learn from your industry peers in a round-table forum. Get new ideas, perspectives, trends, insights, best-practices and expertise from aftermarket professionals who have a direct connection to the lesson or topic in discussion.

Watch like a DOCUMENTARY ... Learn like a SEMINAR.

Helping automotive aftermarket professionals improve their business; One lesson at a time.

A NEW Webinar Broadcast LIVE every Friday Noon Eastern Time

You can Watch the Academy Webcast Replay or Listen To the Audio Only Podcast. Your Choice. Click on any Town Hall Academy Topic To Get Your Viewing or Listening Options.

THA 025: Disaster Planning and Preparedness

Are you prepared for a disaster?

Business interrupters come in many forms. Natural, environment, death of owner, spouse or partner, surgery, accident, illness or even loss of a key employee.

This Academy lesson discusses: why you should plan, do you need a formalized approach, do you have plans for a normal business operation that can be followed and who makes the decisions.
It is said that business interrupters will happen (Not if but when). Will you be prepared?

THA 019: Where Will We Find Our Future Automotive Instructors?

Where Will We Find Our Future Automotive Instructors?

This all-star panel tackled this problem head on. Where will the experience at the educator level come from when you need certain certifications. Will working technicians consider this as a career move and invest in the time and money to meet the teaching certification standards.

We may drive experienced and knowledgeable people away because of the needed certifications, pay and admin requirements. This topic is as important to discuss as the technician shortage.

Please have this discussion, with administrators, at the local college and high school level.

THA 024: Quality Controls – Why it Matters for Retention & Reputation

Why Great Quality Controls Matters for Customer Retention and Shop Reputation.

A top lesson from three aftermarket colleagues who understand the value and need for a great quality control process. They leave no doubt why you need to adopt and improve your quality controls.
Tough love discussion that covers the importance of measuring your QC to help reduce mistakes (we are human we all make them) and how QC brings accountability to your overall processes. Investing in your QC program is as good as getting a five start on-line review. If you don’t you may be wiping up a two-star review.

Most shops do a great job fixing cars. That is not good enough anymore. Many more great take-a-ways that will fill up a yellow pad.

THA 018: ASA Connected CARS Detroit May 2017

What is Your Knowledge Quotient on the Connected Car?

ASA held an important industry event in May 2017 in Detroit, Michigan. Is was the ASA Connected CARS program. Presentations from Delphi, ETI, GM, Mahle, and Bosch highlighted the event as the future of ADAS and Autonomous Vehicles (AV) was discussed.

The Academy panel includes event organizer Donny Seyfer, shop owners Peter Rudloff, Craig O’Neill and technician Dave Wagner. Listen to your colleagues perspective on their take-a-ways from Connected CARS Detroit and how they see the opportunities shaping up the future of the aftermarket.

THA 017: What Happens When The Phone Rings

What Happens When The Phone Rings?

Are you prepared with a clear mind and a clear and confident message? A big moment of truth with your customers is that interaction with the phone call.

Set yourself up to make a strong impact with every phone call. Focus, don’t multi-task, and practice your script and prepare to solve your customers’ problem.

THA 023: Social Media – How To Strategies

This Academy Panel says Social Media is the Most Important Marketing Tools at your Disposal.

Carrie-Lynn Rodenberg, Greg Buckley and Ron Haugen discuss their views on the power of social media. They talk about the value of posting, how they do it, the frequency, and where they get content. The panel discusses the long term viability of websites and the growth and power of Facebook and Google into the future.

Greg Buckley shares his five “E’s”: Educate, Engage, Entertain, Entice and Elevate as it relates to Social Media. Ron Haugen shares his inspirations for posts and a sure method to grow your likes.

THA 016: Lean Processes – Relentlessly Work On Eliminating Waste

A commitment to Lean Process Improvement will yield a better customer experience.

Lean processes minimize technician activity outside of their work bay, creates uniformity in all communication pieces between service writers and technicians, can benefit the shop by hiring alternative staff for cleaning needs throughout the shop.

Lean also help you realize the value in the placement of equipment throughout the shop space and why it makes for a more efficient operation. Be sure to match the correct technician to every job when possible, play to their strengths … and so much more.

THA 015: How to Improve Employee Loyalty

How to Improve Employee Loyalty and create engaged team members.

Listen to Ryan Clo, Dwayne Myers and Jude Larson talk about the power of gratitude, the importance of sharing your vision, creating a powerful work environment, the value of training for personal improvement, pay and bonus programs, mentoring and why you need to share your numbers.

THA 014: Customer Retention Strategies

Do you have a customer avatar, a profile of your ideal customer?

Listen to this great lesson on customer retention and marketing from Gene Morrill, Ron Haugen and Maylan Newton as they bring to the forefront, customer marketing budgets and a yearlong plan, social media, special events, car care clinics and digital service reminder.

Many great ideas to jump start or re-invent your customer retention strategy.

THA 013: Expense Control – Best Practices

Expense Control and Other Money Saving Ideas. This Town Hall Academy hits on budgets, expense control being a team effort, expense leakage, delegating certain tasks, When an expense is not an expense and developing relationships in the community among other key cost reduction ideas.

THA 012: What Keeps You Up at Night?

What Keeps You Up At Night? Is a metaphor on what we are concerned with as the world changes at unprecedented speeds.

You need to get out ahead of change and set the vision for your company. Paying attention to every business opportunity and challenge along with technology, business culture and finding and keeping good people helps you sleep well. The occasional 2 AM get up ‘thought’ just may signal an important strategy to pay attention to.

THA 011: Your Website – Tactics To Improve

Your Website – Tactics to improve Traffic and other Tech Talk as discussed by two industry experts, Danny Sanchez from Auto Shop Solutions and Todd Westerlund, CEO of Kukui. Along with shop owners Ryan Clo from Dubwerx in Cincinnati, OH and Doug Grills from Autostream in the Greater Baltimore/Washington, DC area.

Great talk on being mobile, Google Analytics, SEO, review marketing being sure your site converts customers, website design, analytics and call tracking, and working with Google Premier Partners.

THA 010: Car Care Clinics For Women

Car Care Clinics for Women: Why do them and What is the Benefit to the Shop?

Learn from aftermarket professionals that understand the women customer and have held successful women events.
Get the Why, Who, What, When and How to run a successful Women’s event at your professional shop.

THA 009: ASE Value Proposition -Consumer -Shop Owner -Technician

Do the consumers, technicians and shop owners appreciate the value ASE brings to the aftermarket? This Academy forum takes on this question.

Join ASE’s Trish Serratore and shop owners Amy Mattinat and Eric Carlson in an important discussion on the value proposition of ASE. We talk consumer education, the importance of messaging from the top down has a big factor if the technicians will keep up their certifications and become a Master Technician. The discussion flows to consumer awareness and the new ASE site geared to consumer knowledge and awareness of ASE.

ASE has been around since 1972. They are the only industry driven credentials in the industry. Getting behind ASE certifications will be a strong differentiator as technology and the skilled workforce

THA 008: Concierge Service – The Next Frontier

Is Your Customer Service Exceptional? Need to Lead in Your Market?

The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.

THA 006: Managing a Negative On-Line Review

These industry colleagues agree to never ignore and learn from a bad review.

Bad reviews do happen and these are great learning moments for the entire company. Every segment of the company is under scrutiny with a bad review. From business culture, your customer service commitment, your processes, procedures and systems.

It is also important to be sure you are doing business with your ideal customer. Not every customer was meant to do business with you. Create your ‘avatar’ customer and stick to it.

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