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Shop Owners / Entrepreneurs

What Needs to be in Your Marketing Plan Right Now [RR 524]

You can also watch the video of this podcast HERE. Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about…

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Surviving an Economic Downturn [THA 165]

Ron Ipach, co-founder or Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services are all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out…

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Stop Quoting Price Over the Phone – Maylan Newton [FTR 091]

Maylan Newton from ESI – Educational Seminars Institute is a business coach, trainer and industry speaker. Maylan is no stranger to the podcast having paid it forward many times. He is a much sought our speaker at industry events in the US. Find Maylan’s previous episodes HERE. “He is ‘just a car guy’ with lots…

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Lift Safety with Rick White [RR 522]

Rick White, President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He also owned and managed several successful automotive repair shops. Early in his career, Rick got his arm stuck under a vehicle while working underneath it. He managed to get out safely but it was a wake up…

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Financial struggles. Gain Control of your Finances [FTR 090]

With me is Maryann Croce from SmallBusinessvantge.com. She and her husband Tony also own Croce Transmission in  Norwalk, CT. As a business owner, she can chalk up many a mistake that has turned into wisdom. She has been there and done that and shares 5  key principles to help a startup business person get ahead…

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Final Inspection – Quality Controls & Covid-19 [THA 164]

Chris Cloutier, is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. He spent many years in the software industry developing solutions for companies like Southwest Airlines, and Wyndham Intl. He’s worked for companies that understood the marriage of service and software, and have applied it in an effective…

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Covid-19 Aftermarket Panel Discussion ‘Business as Unusual’ [Bonus 06]

Panel: Bill Haas, Hass Performance Consulting Tom Ham, Autocentric and Automotive Management Network, Grand Rapids, MI Greg Skolnik, Motor Works, Rockville, MD Bill Nalu, Interstate Auto Care, Madison Heights, MI  Talking points: Some back-office workers aren’t at work. They can work remotely Some states have loans and grants Greg Skolnik is applying for SBC application….

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Survival Tactics – Covid-19 with Chris Cloutier and Dennis McCarron [RR 521]

Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. He spent many years in the software industry developing solutions for companies like Southwest Airlines, and Wyndham Intl. He’s worked for companies that understood the marriage of service and software, and have applied it in an effective way….

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Make your Competitor Your Friend [THA 163]

Brad  Pellman first started working in the automotive industry at the age of 15 and over his career has held a wide variety of jobs at both dealerships and independent repair shops. In 1995 this dream of owning his own shop became a reality when he opened up Pellman’s Automotive in Boulder, CO with his wife,…

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Cecil Bullard – Parts Pricing in the Age of Online Parts Sellers [FTR 089]

Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals. Previous episodes featuring or mentioning Cecil, click HERE. Institute for Automotive Business Excellence website.   Talking Points: Re-thinking parts margins based on pricing transparency from online parts sellers He doesn’t like…

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Are You Paying for Training? The Right Thing To Do [THA 162]

https://youtu.be/IITVoBkJ1-A Keith Williamson is the owner of Williamson’s Repair and Tire in Bondurant, IA for over 20 years. He is a member of MWACA where he leads the Shop Owner Support Group (an amazing group of shops) in Iowa. He and his team focus on the customer experience, as well as Hybrid, Electric and emerging vehicle…

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Stop Being Afraid – Bryan Gossel [RR 517]

Bryan Gossel, BG Automotive, Fort Collins, CO. Brian’s Previous Episodes HERE. Key Talking Points: Started as technician and service writerNo structure, education, or much training from shop owner Owner didn’t see value in outside training Bryan exemplified natural leadership, intuition and communication  Partnered together to also buy motorcycle parts and accessory business- had to shut down…

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Our Customers Don’t Know How We Make Our Sausage and it is Time They Learned [RR 516]

Carolyn Coquillette of Luscious Garage, San Francisco, CA chairs the ASCCA Connected Cars Committee, serves on the ASCCA Board of Directors and is active in her local San Francisco chapter. She’s also the Founder and CEO of Shop-Ware. Look for Carolyn’s other episodes HERE. Scott Brown is an ASE Master Certified Automobile Technician with over three…

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Insurance Coverage Review – Part 1 [THA 161]

https://youtu.be/QBQiSKOEIG4 Bambi Crozier, wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR (Northwest Arkansas), has a passion for the hardworking shop owner. Her vision to Change the Face of Automotive Care motivates and inspires every aspect of her daily operation. She entered the industry in 2012 as an entrepreneur shortly after moving…

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Open Forum: Ask the Shop Owner – Part 2 [THA 160]

https://youtu.be/fi3oBrNmE9Q Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations….

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In Search of Silver Bullets – Scott Shotton [RR 513]

Scott Shotton has over 25 years of technical experience in automotive repair shops. As the owner of The Driveability Guys, Scott performs mobile diagnostics and reprogramming for local repair shops in the DeKalb Illinois area as well as industry training around the United States and Canada. He was also one of the four trainers for…

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Kim Aurenheimer – Fall In Love With Your Business, Again [FTR 086]

Kim Auernheimer, AAM is the Co-Owner & Business Manager of CS Automotive in Brentwood, Tennessee. CS Automotive was opened in October of 2006 in the back of a warehouse and now they call a 6,400 square foot, 10-bay shop home. Prior to joining her husband Rob in the business on a full-time basis, Kim had a career…

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Aftermarket Acumen Part 5 – Succession [RR 512]

Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Adviser and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently…

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Service Advisor Role Play #4 [THA 159]

Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation. With a passion for helping others, Jeremy started coaching Service Advisers in…

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Zero Dollar Customers – Tom Palermo [RR 511]

Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE…

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Bob Greenwood on Billed Hours Per RO [FTR 085]

Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the…

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Aftermarket Acumen Part 4 – Technician Pay [RR 510]

Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Adviser and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently…

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Shop Owner Open Forum [THA 158]

Panel: Rachael Wacha, City Auto Repair, Gainsville, FL Kate Jonasee, K-Tech, Sebastopol, CA  (MSO) Donnie Hudson, Troy Auto Care, Troy, MI  (MSO) Jeremy Winters, Service Manager at Weavers Auto Center, Shawnee, KS Talking Points:   Kate’s big thing was the improvement in her company culture and the psychology of herself as a leader was impactful….

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Teaching Students at Kustom Built Cars [RR 509]

Jack Weaver is a custom car builder of 25+ years and the owner of Acme Chop Shop. He started teaching the art of custom auto restoration at Kustom Built Cars (KBC). Kustom Built Cars was started out of Jack’s love and enjoyment of custom cars and hot rods. He wanted to be able to continue…

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