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THA 112: Aftermarket Training in the Age of Rapid Tech Changes. How To Navigate Your Training Needs.

Aftermarket Training in the Age of Rapid Tech Changes – How To Navigate Your Training Needs

The commitment to training must come from both the technicians and shop owners. We keep hearing that we are in a hi-tech industry. The stats are out there to prove that. You’ve seen so many new ADAS equipped vehicles. Have you thought about being equipped to repair them? From both the equipment and intellectual assets you need.

These three professionals have seen it all and are faced with many of the same challenges. Ryan Kooiman, Director of Training, Standard Motor Products, Bob Pattengale, Is the National Training Manager for Bosch and Jon Forro, shop owner of AST and an automotive Instructor.

We talk the importance of pre and post training assessments, stopping the participation trophy and seeing the same faces in class. From their perspective, they are concerned that if the aftermarket doesn’t make a stronger commitment to training the dealers will take their business.

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RR 417: Rob Rowsell – Achieving Success on a Curved Road

Rob Rowsell – Achieving Success on Life’s Curved Road

Rob Rowsell is a shop owner and author who is an inspiration to the automotive aftermarket. His story of the transition from a homeless individual to a recognized success is a story fit for the ages. He owns Family Auto Service in La Mesa, CA. His 4 shops employed 50 plus employees and 2 of those shops have revenues of $2 Million annually. His success is an inspiration to the automotive industry and built on resilience.

Rob authored the book “Addicted to Life: How I Went from Homeless to Extraordinary Success and Happiness in a Short Period of Time”. It is an easy read with chapters mean to relate to the ordinary person. It is a guideline of building blocks on how to improve your leadership along the way. Addiction effect at least ⅓ of our population. If you don’t know a thing about addiction or you need to learn how to deal with a peer, loved one or yourself, this interview is for you.

A very candid and authentic story of challenges and overcoming obstacles, this episode will not disappoint.

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FTR 038: Jennifer Filzen – Create a Ripple Effect of Joy With and For Your Customers

Jennifer Filzen from Rock Star Marketing brings you a strong message about caring. Yes she uses the LOVE word. Jennifer says we need to show how much we care for our team, our customer and especially our families more than we do. She’ll tell you why.

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RR 416: Preparing Your Shop For Tomorrows Technicians – How To Attract and Retain Your Team

Preparing Your Shop For Tomorrow’s Technician: How To Attract And Retain Your Team

We know as a united industry that retaining and attracting talent into our bays is our number one concern. Sure keeping pace with technology advancements is up there, but if you don’t have the talent inside your shop to repair our high tech cars, tech becomes less a challenge.

This power panel from Vision KC 2019 and brought to you by the Midwest Auto Care Alliance, tackles this tough subject that we need to face head-on. With me is Tyler Hubbard from I-70 Auto Service, Aaron Stokes – from Eurofix and Shop Fix Academy, Chris Chesney – Sr. Director Customer Training at CARQUEST Technical Institute, Brian Bates – Eagle Automotive Service and Greg Buckley – Buckley Personalized Auto Care.

You’ll hear discussion on why our industry needs to stop eating our young, setting career paths for your technicians, why orientation and not onboarding is the way to integrate new technicians into your business, buying tools for our technicians, and building the right culture and operating principles and so much more. We even had time at the end for Q & A from the audience.

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THA 111: Building New Customers

Building New Customers

David Roman from Done with Care – Auto Repair from Merium, KS and Greg Bunch from Aspen Auto Clinic from Colorado Springs and also the founder of Transformers Institute bring their A game to this discussion.

We covered a wide spectrum of strategies on customer growth and trust. We enveloped the marketing side of finding new customers and then how to complete the relationship once your service writer brought them from the phone call and into the shop.

David says that a big deception in opening a business; you think you are going to do what you are good at doing, however, you must be good at marketing; to make the phone ring. The CEO must make the phone ring or you’re going to have to spend money to hire a professional to do it.

Greg says that we must educate new clients on who we are, what we do, and why we do it. Greg wants you to Invite your new customer to talk to the tech and walk them through the findings of the inspections. He says that your customer struggles to find a trustworthy mechanic, so if you want to build a long term customer; earn their trust.

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RR 415: Mitch Schneider – Legacy Aftermarket Influencer

Mitch Schneider – Legacy Industry Influencer.

You know Mitch Schneider. He is truly a legacy icon of our industry. He has dedicated his life to run a great shop for decades and at the same time write and speak to help our industry grow. There isn’t an issue that he hasn’t tackled where his reader could take his wisdom and improve themselves and their business.

One thing I wanted to know is how did it all start. If you are a Mitch Schneider fan or follower you may not know this story. You’ll hear how Mitch found his stride and passion for helping the industry by writing and speaking on industry challenges and solutions.

Coming up is a very transparent and personal discussion with Mitch in a way that you may have never heard before. He is also sharing with you his biggest challenge of his life and his extreme confidence in his total recovery. It is in nature to win.

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FTR 037: Scott Wheeler – Are You Really Listening to Your Customer?

Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire System

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RR 414: Elevating Our Industry’s Definition of Mechanic/Technician

Elevating our Industries’ Definition of a Mechanic/Technician

The mechanic/technician is more than just the person who repairs and maintains machinery. He is an automotive professional.

As we discuss bringing a new definition to the automotive mechanic, we are not trying to build a pecking order but to define the outcome of the investment in training and knowledge of technology necessary to work on today’s vehicles. Is today’s mechanic an ‘expert’, a ‘diagnostician’, or an Automotive Scientific Investigator? Does it matter?

I am joined with AES President, and Trainer Jorge Menchu, Scott Brown from Diag.net, Shop Manager and Diagnostician Matt Fanslow and LMV Bavarian Support Specialist Support and Tech Ambassador, Justin Morgan.

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THA 110: Charging What We Are Worth

Charging What We Are Worth

We talk professional courtesy, labor rates, training, having the right value proposition for your customer so you can charge accordingly, the labor rate spread in our communities, and why you shouldn’t be afraid to charge what you are worth. You’ve invested a lot in your business and need to be paid for this. Listen to why confidence in your skills and abilities will help you charge accordingly.

With me on this Academy panel is Tom Palermo, Preferred Automotive Specialties, Philadelphia, PA and former NAPA ASE Technician of the year in 2015, David Justice, President Repair Shop Of Tomorrow, Asset Management Technology and Mark Colaw, Seymours’ Garage, San Antonio, TX and founder of Carfest.

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RR 413: Jill Trotta on Pricing Transparency

Understanding Consumer Behaviour through Price Transparency

Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.

Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.

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FTR 036: Dwayne Myers – Say NO to the Technician Shortage

Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire System

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RR 412: Dave Fischer – OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant

OSHA and Labor Law Expert Helps You Minimize Fines and Get Compliant

Now let’s get some costly roadblocks out of the way as I talk One On One with Dave Fischer, a labor law expert, with California Employer’s Services. Don’t let the fact that Dave is from California stop you from listening. So many of the issues he talks about will help you review your business. Yes, all states have different laws, but many of Dave’s examples can help you.

There is a lot of misclassifications, questions, and confusion with regards to OSHA and Labor Laws. There are a lot of important points we will be discussing for you. Learn about common sense structure needed to comply with the rules and regulations. Compliance must not be ignored. You have to be proactive if you are a business owner.

Since compliance is a must, we also prepared for you a guideline of what to do when the enforcement officer arrives and also prepare you for OSHA. Lots of important information brewed for the satisfaction of the perpetual student.

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THA 109: How to Handle the Overload of Information, Workload and All That You Have to Learn.

How to Handle the Overload of Information, Workload and All That You Have to Learn

We are in deep talking about how they deal with getting things done, keeping up on their learning curve, dealing with an overstuffed ‘In-Box’, prioritizing, delegating, learning, neural pathways, and exercise, just to name a few.

With me in studio talking ‘Information Overload’ is Donny Seyfer, Executive officer of NASTF and co-owner of Seyfer Automotive, Wheat Ridge, CO, Rob Rowsell, Family Auto Service La Mesa, CA (4 shop group) author of ‘Addicted to Life; How I Went From Homeless to Extraordinary Success and Happiness in a Short Period of Time.” and serial entrepreneur Mark Roberts, managing partner at Schertz Auto Service, Schertz TX

Guaranteed you’ll pick up at least one thing on helping you become a more organized and effective person.

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RR 411: Changing of the Guard at ASCCA with Incoming President John Eppstein

Changing of the Guard at ASCCA with Incoming President John Eppstein

Incoming President; John Eppstein of John’s Automotive Care in San Diego, CA, and Incoming Vice-President; Rory Balmer of Twin Peaks Auto Service in Twin Peaks, CA and outgoing President: Rocky Khamenian from Bimmer & Benz Specialists, Costa Mesa, discusses the past and the future of ASCCA.

John, Rory, and Rocky discuss recurring issues and challenges of shop owners. We also discuss the importance of education and contributing to your industry through association membership.

You’ll also get a chance to hear about another region of the country that is highly regulated. Hey, you never know some of the laws and regs in California may make it to your state some day.

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FTR 035: Aaron Shaffer – Sell Premium Products For All the Right Reasons

Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire System

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RR 410: Tom Ham – Running Your Business Remotely

Tom Ham: Running your Business Remotely

Tom answers some big questions like: Does it take the right culture and people to make working remotely work? What kind of self-discipline to you need? And how does technology make it feel like you are there? We cover a full spectrum of how Tom makes it work.

Tom Ham gives us the blueprint on how to run a remote office and what are the expectations that come along with it.

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THA 108: The Value of a Professional HR Support Company

The Value of a Professional HR Support Company

OK Let’s Talk HR and Professional Employer Organizations (PEO). The Academy team includes Kevin & Lisa Eckler, Foreign Car Specialists, Poughkeepsie, and PEO specialists; Jim Belliveau, from Acadia HR and Greg Bauer, from ESC Employer Services

Shop owners Kevin and Lisa Eckler brought me this topic because it has made a huge difference in their business. As Kevin says he wants control and trusts no-one. The sheer fact that he brought on a PEO company to be his HR department is a testament to the fact that he is still in control and has a ton of trust.

As Kevin says, they started on his handbook, it needs to work legally because if there is a problem the policy will be carefully scrutinized. Benefits are another huge option in a PEO. So many in the industry have told me that this is the year they are going to expand their team benefits so they can have a competitive advantage and also to become a retention tool. A PEO can help with your benefits program.

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RR 409: AJ Nealey: Living the Dream. Turned His Vision Into His Reality. No, is Hard To Say for AJ!

AJ Nealey: Living the Dream. Turned His Vision Into His Reality. No, is Hard To Say for AJ!

AJ Nealey from Nealey’s Auto Service in Edgewater, MD shares a bit of his legacy as a racer but concentrated on the transformation he made from a one bay shop at home to a 9 bay facility. This is a story for a movie of the week. It comes with guts, risk, and reward. All the right ingredients. It shows that the proper attitude, business plan, and the right advisors can contribute to uncompromising success.

It started with an entrepreneurial passion. AJ is from a family of legacy entrepreneurs. His passion filled with the eagerness to learn and the sustained understanding of how things work.

So many great take-a-ways here to help in your own personal success strategy. Remember there are so many ways to run a great business. Our goal with the podcast is to cast these ideas to you in hopes that you will pick one up and run with it.

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RR 408: Scott Shotton – Straight Talk on Entry Level Technicians, Tips on Becoming an Aftermarket Trainer and Post-Secondary Automotive Education

Scott Shotton: Straight Talk on Entry Level Technicians, Tips on Becoming an Aftermarket Trainer and Post-Secondary Automotive Education

Scott and I dig into automotive education at the college level. We talk about the knowledge level and experience that our automotive graduates have and what their expected career path can be. Any seasoned technician knows where he started and what it took to get where he/she is today. That hasn’t changed, however, we may have higher expectations of our new grads and that is why each needs to have a career path set for them that includes an ongoing training program

Scott gives accolades to our top aftermarket trainers and gives advice to aspiring trainers.

We also get into the grow your own technician issue, the A,B,C technician designation, and mobile as a career path.

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THA 107: Discover How To Keep Your Women Customers For Life

Discover How To Keep Your Women Customers For Life

We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.

We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.

They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.

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RR 407: Dennis Montalbano: He Survived a Heart Attack and Stroke and so Did His Business!

Dennis Montalbano: He Survived a Heart Attack and Stroke and so Did His Business!

This isn’t the first episode I’ve done on having a health scare. Think about it. The interviews I’ve done lived through their health challenge and are now advocates on what you need to do to help survive your business and also to lead a healthier life. Yes, easier said than done, but if I continue to tell these stories maybe we’ll save one or two business out there and even get you to live a long and happy life.

No doubt eating, exercise, and stress play a big part. I know there is no stress working in or building your business.. As I say that with my tongue firmly planted in my cheek. We are in a high-stress industry and that, of course, is a leading contributor to heart and stroke.

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RR 406: Geek Talk 2.0 Part 3: The Independents Biggest Competitor

Geek Talk 2.0 Part Three – The Independents Biggest Competitor

This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.

The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.

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THA 106: Managing a Negative Online Review

Managing a Negative Online Review

The Academy panel will go over a 5 step process and go above and beyond by sharing their personal experiences.

So you got a “NEGATIVE” Review now what? Here is a 5 step process we are going to discuss: 1/ Two negatives don’t make a positive, 2. Find out what the heck really happened, 3. Take advantage of the learning opportunity, 4. Finalize a resolution, respond and over deliver, and 5. Review with staff and MOVE ON!

The Academy panel will go over this 5 step process and go above and beyond by sharing their personal experiences. Besides digging into these five steps we get into soliciting reviews, the four types of reviews, and sometimes a negative review can be an advertisement for your shop based on how you handle it and so much more

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RR 405: Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.

Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.

Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.

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